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SDL Announces Strategic Partnership with Aprimo

Partnership Launches with SDL Tridion Sites Connector – Now Available for Aprimo Digital Asset Management SDL, the intelligent language and content company, has formed a strategic partnership with Aprimo, an industry-leading digital asset management and work management software provider. The partnership is focused on helping companies to orchestrate their entire content supply chain and translate all digital assets from a centralized digital experience hub. The combination of both companies’ technologies will provide the…

Aprimo Announces Enhancements to Its Agile Marketing Solution

New Agile features are critical to accelerating marketing and delivering exceptional customer brand experiences Aprimo, an industry-leading provider of digital asset management and work management software, announced new and updated features to its Agile Marketing solution. These new Agile features will further enable marketers to: Regularly deliver content on time Identify and resolve bottlenecks faster Change gears faster in response to the market or competition Produce higher quality work aligned to…

New Report from Aprimo and AgileSherpas Reveals Key Findings Related to the State of Agile Marketing in 2020

As Agile marketing adoption accelerates, companies are experiencing improved productivity and innovation Aprimo, an industry-leading provider of digital asset management and work management software, announced the results of the third annual State of Agile Marketing survey, in conjunction with AgileSherpas. Sponsored by Aprimo, the State of Agile Marketing in 2020 survey aims to measure marketers’ implementation of, and success with, Agile marketing. Marketing Technology News: Insight Recognized in Gartner 2020 Magic…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

Aprimo and Templafy Form Strategic Partnership to Deliver Aprimo Connector for Microsoft Office Powered by Templafy

Supported by Templafy, the Aprimo connector empowers employees with direct access, real-time updates and document compliance for digital assets in Microsoft Office applications Templafy, a global leader in enterprise document content and template management technology, has announced that it has entered into a strategic partnership with digital asset management and work management software provider Aprimo to deliver the Aprimo Connector for Microsoft Office powered by Templafy. Marketing Technology News: Spiro Calls…

Aprimo Introduces New Solution for Life Sciences Industry That Improves Content Production and Work Management While Increasing ROI

Aprimo, a leading provider of technology solutions for content, operations, and performance, announced a new offering to help life sciences firms of all sizes effectively market their products through traditional and digital channels and ultimately see higher marketing return-on-investment. Aprimo for Life Sciences is the industry’s first promotional materials management solution that combines AI-powered work management with collaboration, markup, and digital asset management capabilities. The solution enables teams across…

Aprimo Unveils “Aprimo AI” for Its DAM and Productivity Management Solutions

New Artificial Intelligence Solution Designed Specifically to Modernize the Digital Workplace and Enrich Content Throughout the Content Lifecycle Aprimo, a leading provider of technology solutions for content, operations, and performance, announced the Aprimo AI framework and new artificial intelligence enhancements to its category-leading Aprimo Digital Asset Management (DAM) and Productivity Management (intelligent workflow reviews and approval) solutions. Aprimo is pioneering the application of artificial intelligence…

6sense and Uberflip Partner to Deliver ABM at Scale

Joint customers can now dynamically personalize content experiences based on in-market account insights 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. 6sense’s ability to deliver company identification, full-funnel insights into buyer behavior, and an accurate prediction of the account’s buying stage can now be used to power…

Aprimo Promotes Ed Breault to Chief Marketing Officer

The new position reflects the company’s modernized vision and strategy for better serving marketing, digital and customer experience teams across its enterprise customers Aprimo, the leading provider of technology solutions for content, operations and performance, announced the promotion of Ed Breault to Chief Marketing Officer. Ed has been with Aprimo since 2006, most recently serving as VP, Head of Marketing, Industry Solutions and Strategy. The announcement comes on the heels of the company’s recognition from leading…

Aprimo Recognized as Winner for 2019 Microsoft Media & Communications Partner of the Year

Aprimo, the leading provider of technology solutions for content, operations, and performance that enable  enterprises to optimize their brand experiences and the resources they use to deliver them, announced it has won the 2019 Microsoft Media & Communications Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology. As a member of the Microsoft Partner Network,…

MarTech Interview with Ed Breault, Head of Marketing, Aprimo

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head of Marketing at Aprimo, I drive the market strategy and operations, including all paid/owned/earned media, brand experience, product marketing, marketing, PR, Demand Gen, and the rebirth and growth of the company. Before Aprimo, I worked in complex data in the nuclear energy field, then…

inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo, the leading provider of technology solutions for content, operations, and performance, announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The…

Aprimo and Episerver form Strategic Partnership to Create Industry’s First “Ideation to Experience” Solution

Integrated Solution Offers Marketing, Customer Experiences, and Ecommerce Teams an Automated, Closed Loop Process to Efficiently Ideate, Create, Enrich, and Deliver Content into Market Aprimo, a provider of technology solutions for content, operations, and performance, announced a strategic alliance with Episerver, the company transforming digital experiences, at the Epi Partner Close-Up event in Stockholm. The partnership brings together Aprimo’s market-leading Digital Asset Management (DAM) and Marketing Resource…

TechBytes with Jon Williams, SVP International, Aprimo

Jon Williams SVP International at Aprimo Having discernable methods to measure content usage for such metrics as new opportunities, MQLs, SQLs, conversions, and new customers, is essential for marketers to determine if they’re creating the content their ideal buyer personas want to read. In this context, we spoke to Jon Williams, SVP International, Aprimo, to understand which key events in Digital Asset Management evolution made the biggest impact on his business and how. Tell us about your role at Aprimo…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Aprimo Promotes Todd Rathje to Chief Customer Officer

New Position Allows for the Marketing Operations Leader to Better Focus on Global Customer Base Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced the promotion of Todd Rathje to Chief Customer Officer. Previously, Rathje served as Senior Vice President of Americas for Aprimo. “I’ve had the chance to work closely with Todd for several years and believe that he is uniquely qualified to hold this key position. Having closed deals with many of the customers Aprimo still…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Aprimo DAM Leads the Pack in an Independent Martech Report

Aprimo Stands out with a Strong, Scalable Platform, According to Reference Customers, and Has Achieved the Highest Score Possible in 19 Criteria Aprimo has announced it was named a “Leader” among the most significant digital asset management providers by Forrester Research, Inc., a leading global research, and advisory firm, in its new report, titled "The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018." Aprimo now extends their lead as a global provider of digital asset management and marketing…

Aprimo Idea Lab and Article Editor Unveiled to Empower Content Marketers

Aprimo Idea Lab Solution Helps Marketers Move More Quickly from Ideation to Distribution of Higher Quality Content   In 2018, content marketing is critical to driving consumer engagement through personal and relevant conversations they desire. Aprimo, the leader in global marketing operations and digital asset management (DAM) technology, has announced the launch of Aprimo Idea Lab. The company also launched Article Editor within its DAM to support text-based content along with rich media content in one single,…

Tech Industry Veterans Mark Hill and Bill Godfrey Join the Lumavate Leadership Team

Tech Veteran Mark Hill Announced as the Chief Executive Officer of Lumavate. Bill Godfrey Takes the Position of Vice President of Business Development Lumavate, an exciting new platform for building cloud-based mobile apps, has announced that Mark Hill and Bill Godfrey have joined as the Chief Executive Officer and as vice president of business development, respectively. At the time of this announcement, CEO of Lumavate, Mark Hill said, “There is a fundamental shift happening in mobile technology, and it’s…