Browsing Tag

AR Advertising

NexTech Hires Former President of Microsoft Online Inc. Hareesh Achi as President of its 3D/AR Advertising Network

Hareesh Achi is hired to rapidly expand NexTech’s transformative and cutting-edge 3D/AR advertising network Hareesh will increase the company’s partnerships and drive ad network revenue and innovation Hareesh comes to NexTech after a successful 10-year run at Microsoft as President of Microsoft Online Inc and Global Operational lead for their Advertising business NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for virtual and hybrid eCommerce,…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…