Browsing Tag

Arkadium

STUDY: March Madness Fans to Advertisers: Make More Interactive and Visual Ads

Over 40% More Likely to Make a Purchase After Seeing March Madness Ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how US sports fans perceived online advertising and marketing campaigns for 2019’s March Madness Tournament. For the study, Arkadium commissioned a survey of more than 1,000 adult March Madness fans throughout the US Here’s a closer look at what they found. Most suggest making ads more interactive and…

Native’s Three Key Problems: Scale, Engagement, Retention

There’s no denying the power of native advertising. According to a recent Collective Bias survey, a third of millennials have made purchases as a direct result of sponsored content. Another study shows that consumers will interact with native ads 53 percent more frequently than traditional display ads. Yet despite its benefits, the growth of native advertising has flattened. Here are the challenges that must be met for native advertising to reach its full potential: Native Isn’t Easily Scalable Scale has long been the…

TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium

Tom Rassweiler VP, Content Reinvention,  Arkadium The State of Content Marketing in 2018 revolves around real-time personalization and customer experiences. Content marketers are increasingly deploying strategies to build, distribute and repurpose interactive content that delivers engagement, traffic, and revenue, in addition to sustained brand visibility, across all marketing channels. Picking the right content marketing technologies can help identify traffic-boosting interactive content that keeps the audience on your…