Browsing Tag

Artificial Intelligence

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

What’s Expected of Marketing in 2020

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots. With Digitization and Automation slowly becoming less admirable due to its lack of meaningful engagement, Marketing is appearing to become more humanlike once again. Here are my…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Seizing AI’s Opportunities in the 2020s

Artificial Intelligence has made major progress in recent years. But even milestones like AlphaGo or the narrow AI used by big tech only scratch the surface of the seismic changes yet to come. Modern AI holds the potential to upend entire professions while unleashing brand new industries in the process. Old assumptions will no longer hold, and new realities will dictate those who are swallowed by the tides of change from those able to anticipate and ride the AI wave headlong into a prosperous future. The rise of AI holds…

Cloud Services Survey Reveals Critical Need for AI-Driven Continuous Optimization

Optimizing Cloud Applications for Performance and Cost is Beyond Human Scale Opsani announced the results of a year-long survey of hundreds of enterprises running cloud services that revealed a critical need for artificial intelligence (AI)-driven, continuous optimization of live applications and their environments. Results showed companies are running a robust continuous integration (CI), continuous delivery (CD) toolset for their applications, but are neglecting the post-release portion of the delivery…

ACT-IAC Releases New Artificial Intelligence Playbook

A Definitive Roadmap for Federal Agencies to Assess and Operationalize AI Implementation The American Council for Technology and Industry Advisory Council (ACT-IAC), the premier public-private partnership dedicated to advancing government through the application of information technology, officially announced the release of the "Artificial Intelligence (AI) Playbook for the U.S. Federal Government." It was produced through a collaborative, volunteer effort by a working group of 133 leaders from government and industry…

Persistent Systems and ValidSoft Deliver New Secure Digital Voice Authentication Capabilities for Banking and Credit Unions

Persistent Systems and ValidSoft have jointly developed a secure digital voice authentication for continuous user validation, integrated with Persistent's banking solutions. As part of Persistent Digital Bank Solution™, Persistent will leverage ValidSoft's Precision Voice Biometrics™ to ensure strong identity assurance for all individuals transacting on their platform. Persistent recently announced the availability of the Persistent Digital Bank Solution™ and Persistent Digital Credit Union Solution™ Marketing…

Microsoft and Genesys Expand Partnership to Help Enterprises Seize the Power of the Cloud for Better Customer Experiences

Genesys Engage on Microsoft Azure Is a New Trusted and Secure Cloud Offering Built to Ease the Transition to the Cloud for Large Enterprises  Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers. With the omnichannel customer experience solution Genesys Engage™ running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved…

Salesforce Grants Equity Awards to ClickSoftware Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of ClickSoftware. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. ClickSoftware will enhance Salesforce Service Cloud's leadership as the #1 service platform, empowering every service employee from the contact center to the field to…

6 Unexpected Uses for Artificial Intelligence

There is no question that Artificial Intelligence is a transformative technology – so much so that we can’t even begin to imagine the impact it will have in the next five, ten, or even twenty years. At the same time, AI is already being used in innovative and unexpected ways across a variety of industries. The following are just some of the interesting applications that have emerged over the last few years: 1. Building Robot Bees to Help Pollinate Crops Bees perform an important ecological function, especially for farmers…

New Decade: New CX Standards to Live by

If you’re like me, and I’m assuming many of you reading this are -- you think about customer experience (CX) all the time and how it impacts our organizations, especially this time of year as we gear up for the new year. Whether it’s high-level strategy and direction or technical and AI and analytics related, CX lives and breathes in all corners of our organizations. I’m excited as we head into a new decade to see where CX takes us and how advancements in technology will make CX more accurate and insightful. We’re already…

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Soprano Design Lays Out Enterprise Mobile Messaging Predictions for 2020: Trust, Elegant User Engagement and AI Set to Dominate

Soprano Design, a global leader in cloud-based enterprise messaging solutions, says mobile messaging in 2020 will be focused on enabling more elegant user experiences in secure and trusted messaging environments. Soprano Design Global Product and Marketing Vice President Matt Thompson says massive advances in chatbots and artificial intelligence (AI) technologies are delivering trusted messaging interactions that feel more human than ever before. "We're standing on a technology precipice of something great – bots are…

[24]7.ai Appoints John Wanamaker as Chief Revenue Officer

Established Sales Leader to Drive Next Phase of Company Growth 7.ai, a global leader in intent-driven customer engagement solutions, announced the appointment of John Wanamaker as chief revenue officer. Wanamaker, who previously served as division vice president, worldwide sales for North America East, will be responsible for leading the Global Sales team, reporting to Chief Executive Officer PV Kannan. Wanamaker joined 7.ai in October 2018, and prior to being named chief revenue officer he served as divisional vice…

MarTech Interview with Marcin Cichon, CEO at Pricefx

"As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products." Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx? I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the…

LumApps Raises $70 Million in Series C Funding led by Goldman Sachs

Financing Round Underscores Platform's Impact on Helping Companies Accelerate Workforce Productivity by Centralizing Employee Communications, Workflows, and Applications LumApps, a leading Software-as-a-Service provider of cloud-based enterprise communication solutions, announced a $70 million Series C funding round, bringing the company's total amount raised to around $100 million. New investor Goldman Sachs Growth led the round with participation from Bpifrance, through its Growth Fund Large Venture, alongside Idinvest…

BlackBerry Cylance Integrates with SafeBreach to Deliver Automated Enterprise Endpoint Security Validation

BlackBerry Limited announced  an integration with SafeBreach to help organizations improve their overall security posture with continuous enterprise endpoint security validation. The joint solution is now available to automate the identification of security gaps and prioritize security configuration changes based on potential business impact. BlackBerry Cylance and SafeBreach offer advanced cybersecurity solutions that customers can test in their own environment. Customers of both companies can now increase their ROI from…

Brainshark and TopOPPS Form Partnership to Combine Sales Readiness with AI-Driven Sales Pipeline and Forecast Management

The Integrated Solutions Will Provide Deep Insights into Pipeline Activity and Forecasting – Enabling Targeted Learning that Elevates Sales Performance Brainshark, Inc., the industry’s only data-driven sales readiness platform, and TopOPPS, a leading provider of artificial intelligence (AI)-based sales pipeline management and forecast predictability solutions, announced they have formed a strategic partnership. The partnership – which includes an integration of Brainshark and TopOPPS solutions – will empower sales…

M-Files Named Best Overall Document Management Software of 2020 by Business.com

Comprehensive Set of Features, User-Friendly Interface and Scalability Earn M-Files Top Recognition From Leading Business Advice Website M-Files Corporation, the intelligent information management company, announced that it has been selected as the best overall document management software of 2020 by Business.com, a leading website for expert business advice, tips and resources. According to Business.com, M-Files achieved the distinction in recognition of its ease of use, scalability for businesses of all sizes, useful…