Browsing Tag

audience experience

The Phantom of the Opera Elevates its Audience Experience with the First Voice Skill for Broadway

Broadway's Longest-Running Musical, the Phantom of the Opera, Partners with Broadw.Ai to Create a Seamless, Unique Guest Experience, in Collaboration with Telecharge and Amazon Broadw.ai, the leading AI platform solution for Broadway shows, announced today that The Phantom of the Opera, the longest-running musical in Broadway history, has launched a new skill for Amazon Alexa, providing fans a new, voice-forward way to engage with the Broadway production. For the first time, through an integration with Amazon Pay and…

Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of storytelling has changed with powerful audience data and insight-based technologies driving the modern marketing campaigns. The purpose of any content presentation is to deliver a relevant message to the audience-- easily understood, retained for long, and easy to reproduce in the future. To understand how…