Browsing Tag

audience segmentation

Brainier Announces Passing of VP – Customer Experience, Jenny Ellingen

Brainier Solutions issued the following statement: “It is with great sadness that we announce that Jenny Ellingen, Vice President of Customer Experience, passed away Saturday at home surrounded by family, due to complications from a long illness. The entire Brainier and BI-Worldwide families mourn this loss and extend our deepest sympathies to the Ellingen family. Jenny was a deeply caring individual and that passion led her to create and manage an award-winning customer support team.” Marketing Technology News: The Globe…

Salesforce Grants Equity Awards to Evergage Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new employees who joined Salesforce in connection with the acquisition of Evergage. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Evergage’s real-time, cros-channel personalization and machine learning …

Why Brands Need to Own Their Technology and Data Assets

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to making decisions based on the information your brand needs, rarely does all of the information and ROI data you’re looking for arrive on a silver platter. It often shows up segmented, from various MarTech tools and sources and in different formats, making it difficult for brands to streamline and act upon that data and stay ahead of the curve.…

Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers

Ubimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to…

TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

Facebook Audience Network Joins Fyber’s FairBid Beta, New In-App Header Bidding Technology 

The Partnership Enables Facebook Audience Network to Place Bids in Real-Time and Compete in a Unified Auction Fyber, a leading technology company creating solutions for smarter ad monetization, announced that Facebook Audience Network is partnering with Fyber FairBid, Fyber's new mechanism to achieve a state of header bidding in the mobile app environment, thus helping app developers and mobile publishers make the most of their content by delivering highly-targeted ads that engage the right audiences, in an efficient, and…

Magnetic Launches AI-Powered Audience Segmentation Platform

Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live Audiences, media buyers are now able to tap into the power of AI in an entirely new way, without having to switch buying platforms or change workflows. As advertisers and agencies continue to grow investment in automated buying, the need for timely and accurate audience targeting has never been more paramount. Consumer behavior is becoming increasingly…

Socialbakers Adds AI-Powered Audience Segmentation to its Marketing Platform

The New Addition to the Platform Helps Marketers to Convert Data into Productivity Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Audience Segmentation into the Socialbakers Suite. By integrating social and other digital data sources, the new offering provides marketers with insights into their audience personas, the content they engage with, their main interests and the influencers they trust at the click of a button. Today, marketers are aware that the…

CloudEngage Announces New Audience Segmentation Products For Next Generation One-to-one Personalization

Visitor Profiles Can Now Be Segmented Based on On-Site Interests as Well as Organic Search Terms That Bring Them to Your Website CloudEngage, the most intuitive web personalization suite on the market, proudly introduces their new advanced audience segmentation engine. The platform now offers two innovative approaches to help marketers provide enhanced context and relevance to web visitors. The first approach offered by this new capability empowers marketers to manually create segments based on easily configurable…

Fyber FairBid Unveiled to Ensure ‘Equality’ in The In-App Header Bidding Market

Fyber FairBid Is First Product Launched Under Fyber's New Branding, Following the Merging and Sunsetting of Inneractive and Heyzap Brands Leading app monetization technology platform, Fyber, has announced the launch of Fyber FairBid. FairBid is the world's first and exclusive mechanism to achieve a true state of header bidding for the in-app environment. For this, Fyber has partnered with AdColony and Tapjoy, two of the world's leading mobile advertising platforms, to launch FairBid's beta. FairBid is the first…

Lotame Unveils ‘Precision Audiences’ for Quality Audience Segmentation and Insights

As Barriers to Transparency and Accuracy in Digital Advertising Continue to Grow, Lotame's Precision Audiences Promises to Deliver Quality-Validated Audience Segments and Insights to Its Global Customers Leading DMP and a Top-150 company on our MarTech RADAR, Lotame, has announced the launch of “Precision Audiences.” These proprietary and validated on-target demographic audience segments exceed industry benchmarks and are now available in more than 20 countries worldwide. In a recent interview, Omar Abdala, Chief…

Get Smart Content Rebrands Itself as Bound

As Bound, Get Smart Content Launches 360 Persona Technology to Help B2B Marketers Drive Digital Engagement at Scale Leading website personalization platform Get Smart Content is now Bound. The experts in digital marketing personalization announced the changein identity, effective immediately. With the adoption of its new brand and logo, Bound has simultaneously launched its redesigned website- . The company has also unveiled its new personalization platform, 360 Persona Technology. Bound’s 360 Persona Technology is…