Banner Before Header
Browsing Tag

audience targeting

Sightly Joins YouTube Measurement Program

Company Expands Contextual and Audience Targeting Expertise for YouTube Advertisers Sightly Enterprises, Inc. announced that YouTube has selected the company for its YouTube Measurement Program (YTMP). This partnership gives Sightly expanded API access to data that fuels rich contextual targeting for YouTube advertisers. "Membership in the YTMP boosts our ability to maximize advertisers' desired outcomes across YouTube," says Greg Garunov, Sightly's SVP Business Development & Marketing Strategy. "We've been a big…

Tech Mahindra Picks InMobi to Offer Industry’s First Video Adtech for Mobile Devices

Tech Mahindra and InMobi Collaborate to Transform Mobile Video Advertising for Telecom Providers, Media and Entertainment Companies Indian Digital Transformation enabler, Tech Mahindra Ltd. announced a key collaboration with mobile adtech solution provider, InMobi. InMobi is recognized as world's leading mobile-focused Marketing Cloud. The pair will collaborate to offer the industry’s first video advertising solution for mobile for advertisers like telecom providers and media and entertainment companies. The solution will…

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly planned digital advertising – inappropriate ads appearing on clean platforms, or clean ads appearing on inappropriate platforms. From disturbing images showing up on children’s games to product ads appearing alongside offensive content, marketers are scrambling to combat brand safety…

Captivate and Dstillery to Bring Data-Driven Targeting to Digital OOH

First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s leading location-based digital video network while Dstillery is an industry leader in predictive marketing intelligence. Currently, Captivate Network connects advertisers with 11 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing…

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…