Browsing Tag

audience targeting

Momentive Announces New AI-Powered Market Research Solutions That Improve Audience Targeting With Advanced Analysis

New solutions for complex analysis in consumer segmentation, product optimization, and pricing enable brand experts, product leaders, marketers, and financial services firms to better hone in on target audiences through market research that scales Momentive, a leader in agile experience management, today announced new market research solutions featuring advanced analytics capabilities and methodologies that deepen customers’ understanding of the rapidly changing markets in which they operate. The innovations leverage the…

GroundTruth Introduces Geo-contextual and Audience Targeting for OTT/CTV

GroundTruth, the leading location-based marketing and advertising technology company, announced the full availability of its OTT/CTV advertising solutions. Powered by geo-contextual and audience targeting, GroundTruth's TV platform provides digital video advertisers consumer insights based on offline behavioral data for enhanced campaign reach, accuracy, and measurement. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software Forty-five percent of consumers…

Ogury Announces Personified Targeting, A Breakthrough AI-Powered Technology for Audience Targeting on Mobile Web

It delivers high precision targeting and superior ad results, with total consumer privacy protection, and is designed for a cookieless world Ogury, a  global technology leader in mobile brand advertising, announced today the release of Personified Targeting. This AI-Powered breakthrough technology brings the company's unique, in-app audience data onto the mobile web, for a highly relevant mobile web targeting, without the use of any personal identifiers. Marketing Technology News: Sift Raises $50 Million at a Valuation…

Bidsopt DSP Integrates with Kochava Collective to Improve Audience Targeting and Identity Resolution for Advertisers

Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. The collaboration will enable marketers and brands to utilize enhanced affinity audiences, interest targeting and audience demographics data. Hence, Bidsopt’s existing and new advertisers will benefit from the Kochava Collective’s privacy-first mobile data. Bidsopt, a leading programmatic demand-side platform, and the Kochava…

How Contextual 2.0 Will Drive The Next Phase of Digital Targeting

The degradation of the third-party cookie is causing seismic shifts in the advertising identity ecosystem. We have already seen the impact it has on audience targeted campaigns, specifically on Safari browsers. And, Google has already committed to implementing similar restrictions across its Chrome browser in 2022. Understanding this, marketers are exploring solutions that provide audience scalability and efficacy in a post-cookie world. Tech companies continue to lay siege on the third-party cookie, specifically on…

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences…

DoubleVerify Launches Custom Contextual Solution to Deliver Privacy-friendly Audience Targeting for Advertisers

DV’s Custom Contextual Solution now available to global brands on MediaMath, Verizon Media and Xandr DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the launch of its Custom Contextual solution for programmatic advertisers. This new offering delivers privacy-friendly targeting by aligning ads to relevant content, in order to maximize user engagement and drive conversion. DV’s Custom Contextual solution will be available on leading DSPs that include: MediaMath,…

Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

Audience Targeting for Online Travel Agencies in 2020

You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some audience targeting factors you should consider. Given that the travel niche is broad, you want to make sure that you’re targeting correctly and precisely. Speaking of precise targeting, we’ll be showing you how in this article. We’ll also be divulging some efficient targeting tools that’ll make your audience targeting a seamless venture. But…

Jun Group Launches Schema Custom Audience Targeting Solution

Jun Group, a mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has launched its new custom audience targeting solution, Schema. The platform is powered exclusively by first-party data collected by its proprietary software development kit (SDK). Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision Every Jun Group mobile advertising campaign is powered by a custom audience segment called a “schema.” Each…

Sightly Joins YouTube Measurement Program

Company Expands Contextual and Audience Targeting Expertise for YouTube Advertisers Sightly Enterprises, Inc. announced that YouTube has selected the company for its YouTube Measurement Program (YTMP). This partnership gives Sightly expanded API access to data that fuels rich contextual targeting for YouTube advertisers. "Membership in the YTMP boosts our ability to maximize advertisers' desired outcomes across YouTube," says Greg Garunov, Sightly's SVP Business Development & Marketing Strategy. "We've been a big…

Tech Mahindra Picks InMobi to Offer Industry’s First Video Adtech for Mobile Devices

Tech Mahindra and InMobi Collaborate to Transform Mobile Video Advertising for Telecom Providers, Media and Entertainment Companies Indian Digital Transformation enabler, Tech Mahindra Ltd. announced a key collaboration with mobile adtech solution provider, InMobi. InMobi is recognized as world's leading mobile-focused Marketing Cloud. The pair will collaborate to offer the industry’s first video advertising solution for mobile for advertisers like telecom providers and media and entertainment companies. The solution will…

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly planned digital advertising – inappropriate ads appearing on clean platforms, or clean ads appearing on inappropriate platforms. From disturbing images showing up on children’s games to product ads appearing alongside offensive content, marketers are scrambling to combat brand safety…

Captivate and Dstillery to Bring Data-Driven Targeting to Digital OOH

First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s leading location-based digital video network while Dstillery is an industry leader in predictive marketing intelligence. Currently, Captivate Network connects advertisers with 11 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing…

Interview with Alex Collmer, Founder & CEO, VidMob

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…