Augmented Analytics

Adverity, a leading force in M, launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing an insight-led approach to marketing, Augmented Analytics enables marketers to stay agile in the new, rapidly accelerating marketing landscape, and empowers brands and agencies to realize the full value of their data.…

Talkwalker Builds on Commanding Lead in AI Applications for Social Analytics With a New Visualization Tool That Uncovers and Maps Topics Visually From Millions of Social Media Conversations Talkwalker, the leading social listening and analytics company, announced the launch of Conversation Clusters, a data visualization tool that enables  marketers, PR professionals and consumer insight analysts to instantly uncover, understand and visualize the context around any topic at a glance. The launch marks a significant…

SAP SE announced that the SAP Analytics Cloud solution received 17 top rankings in The BI Survey 19, the voice of the BI and analyst community. The survey, conducted by industry analyst firm BARC and one of the largest of its kind, continued to show top rankings and leading positions of SAP Analytics Cloud across four peer groups, including large international business intelligence (BI) vendors, integrated performance management products and data discovery–focused products. “The results of The BI Survey 19 show a very…

Market Guide by Gartner lists suppliers with offerings relevant to the market Outlier, a leading provider of augmented analytics tools and Automated Business Analysis (ABA) offerings, announced that it has been named as a Representative Vendor in the Gartner "Market Guide for Augmented Analytics Tools" report. Outlier was listed in the Augmented ABI category within the Automated Descriptive Insights, Key Driver Analysis, Auto-generated and Analyzed Segment/Clustering, Automated Anomaly/Outlier Alerting and…

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. The truth is data and creativity are both vital components of any Marketing strategy, and the two can work together symbiotically to drive campaign goals. A recent McKinsey survey suggests companies that fully integrate creativity and data enjoy growth rates twice as high as companies that don’t, and…

Tellius and Snowflake Customers Benefit from Modern AI-Powered Analytics Leveraging the Data Warehouse Built for the Cloud Tellius, a leading provider of AI-powered augmented analytics software, today announced a partnership with Snowflake, Inc, the data warehouse built for the cloud. Through the partnership, the Tellius Search and AI-Powered Analytics platform is certified to natively connect to the Snowflake data warehouse, allowing customers to discover insights at scale without worrying about analytics performance.…