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B2B Commerce

MarTech Interview with Jaime Punishill, CMO, Lionbridge

"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need to understand both their commonalities and their differences." Tell us about your role and journey into MarTech and AdTech. What inspired you to join Lionbridge? After earning my degree from Stanford, I supported brand strategy, innovation, product design and digital transformations at several financial services organizations. I am fortunate enough to have spent the past two decades in change management. That’s…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

Conga Announces GearsCRM is Now Certified on the Full Suite of Conga Products

GearsCRM Will Now Offer Consulting Services to Conga Customers, Incorporating Conga Composer, Actiongrid and Conga Contracts into Industry Leading Salesforce Solutions Conga, an application provider for companies looking to automate and enhance their business productivity through end-to-end Digital Document Transformation, announced that GearsCRM, a Gold Salesforce Partner and a leading provider of Salesforce consulting and services, has attained certifications for Conga Composer, ActionGrid and Contracts for Salesforce.…

Consider Investing in a Marketing Technology Partner for Retail Transformation

Heath Wells, Co-Founder and CEO, NuORDER, Speaks About the Retail Transformation: How Brands and Retailers Are Responding to an Evolving Landscape In the latest retail landscape report published by NuOrder, it is revealed how B2B brands will start to focus more on emerging business models such as subscription services, personal shopping, and daily deals. The report finds that 22% of brands said they are planning to focus on specialty retailers; 33% of brand sales managers are planning to shift the mix of retail partners…

Inside the CEO Mind: Norwest’s New CEO Journey Study Uncovers Trends in Work/Life Balance, Personal Development, Hiring and Fundraising

Norwest Venture Partners, a multi-stage investment firm, released the results of its 2018 CEO Journey study. Offering a glimpse into the psyche of private company CEOs and founders based in the United States, the study uncovers several major themes. “We’ve also uncovered new CEO pain points such as conflict resolution and public speaking, and we continue to develop new programs and build communities to address these needs and help our executives achieve their professional and personal goals.” More CEOs and founders…

TrueCommerce Announces Integration with Shopify eCommerce Platform

Shopify Merchants Get a Unified Platform for Integrating Commerce Channels with Backend Business Systems TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced the availability of integration with Shopify, a leading eCommerce platform powering over 500,000 merchants across 175 countries. The new product offers Shopify merchants a unified platform for integrating all commerce channels with their business systems and supply chain network. Additionally,…

Social Proof Messaging Gets Personal as N Brown Segments Product Messages by Audience Type with Monetate and Taggstar

Personalized Product Popularity, Trending and Review Messaging Drives Online Sales N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimize and personalize its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017. Taggstar’s social proof…

Harte Hanks Appoints Veteran Jack Griffin as New Independent Director to its Board

Former CEO of Time Inc. and Group President of Meredith Publishing Group, Jack Griffin Joins Harte Hanks Board of Directors Harte Hanks recently announced that it has appointed John H. “Jack” Griffin, Jr. to its Board of Directors, effective July 5, 2018, to fill the seat held by William F. Farley, whose resignation was previously announced and became effective upon Jack’s appointment. Jack is currently a Managing Director at Oaklins DeSilva+Phillips, a media advisory firm. His previous media and operational experience…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

EY Names Rauxa President and CEO Gina Alshuler Entrepreneur Of The Year 2018 Award Finalist

Gina Alshuler Also Recently Named to DMN’s Marketing Hall of Femme Full-service marketing agency Rauxa announced that President and CEO Gina Alshuler was named a finalist of EY’s Entrepreneur Of The Year 2018 Award in the Orange County Region. The EY awards program recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Alshuler was selected as a finalist by a panel of independent judges earlier this year among the best and…

West Corporation to Acquire Flowroute

The Addition of Flowroute Allows West Clients to Gain an Even More Reliable, High-Quality User Experience for Their Cloud Communication Solutions West Corporation, a global leader in technology-enabled services, announced that it has entered into an agreement to acquire Seattle-based Flowroute, a leading software-centric service provider that supplies communication services and technology for cloud-based products. Flowroute’s patented HyperNetwork helps businesses replace multiple vendors and interfaces with a single…

true[X] and Global Agency Essence Launch Research and Innovation Partnership To Advance the Connected Living Room Experience

New Innovation Partnership at the Frontier of Consumer Habits and New CTV-specific Attention-based Products and Formats. Other GroupM Agencies to Participate as Partnership Develops true, the leading technology company building the next generation of attention-based video ad products and capabilities, and Essence, a global data and measurement-driven agency and part of GroupM, today announced a strategic innovation partnership focused on bringing high-quality, accountable advertising to the rapidly growing market…

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and…

Akeneo Announces New Integration with Salesforce Commerce Cloud

Akeneo's Customers Can Now Easily Import Dynamic Product Data Attributes to Commerce Cloud Business Manager Akeneo announced the release of its integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world's #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing,…

The B2B Marketing Lab Appoints Georgiana Verdonk-Sim As The New MD of APAC Following Singapore Expansion

Georgiana Verdonk-Sim Will Oversee the Growth Marketing Consultancy's Continued Expansion Within the Region Growth Marketing Consultancy, The B2B Marketing Lab, (B2BML) has appointed Georgiana Verdonk-Sim as its new Managing Director in Asia Pacific as part of the HubSpot Diamond Partner's continued expansion into the region. With more than 20 years of international marketing experience, Georgiana has already played a key role in the success of B2BML Singapore and will continue to spearhead the company's efforts in…

CMO Council Reveals How Big eCommerce Communities Are Advancing Digital Marketing Uptake By Brands

The PeerSphere Cover Story Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands With global eCommerce communities now accounting for more than half of the $500 billion spent by consumers online in North America alone, marketers are being pressed to rethink how they can create richer, more customized experiences for their consumers, according to the cover story in the Chief Marketing Officer (CMO) Council's latest edition of its quarterly …

Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online. Large,…

Nosto Honored with Magento Thought Leader Award at Imagine 2018

Nosto Also Secures Team “Excellence” Award with Its Agency Partner Guidance and Customer, Kate Somerville Skincare Nosto, a personalization platform for online retailers, received the Thought Leader award at the annual Magento Imagine conference. Renowned as one of the eCommerce industry’s top events, Imagine brings together leaders who are paving the way for the future of B2C and B2C commerce. The Magento Thought Leader award recognizes the leading solution and technology partners that have delivered the greatest impact…

TrueCommerce Announces Unified Commerce Suite

New Cloud-Based Offering Includes Product Information Management and Next-generation B2B/B2C e-Commerce Platform TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced a cloud-based Unified Commerce Suite that provides multichannel merchants with Product Information Management (PIM) functionality and next-generation B2B/B2C e-Commerce capabilities in one offering. A component of the TrueCommerce Foundry platform, the suite enables organizations to convert visitors into…

Confirmit Launches B2B Account Health Solution

Drives Improved Business Outcomes from Greater Understanding of the Complexities Found In B2B Confirmit has announced the launch of a new solution designed to help stakeholders in B2B organizations understand the health of their account portfolios, and manage revenue risks from the frontline through to executive management. The solution directly addresses the toughest challenges facing Account Management and Customer Success teams in B2B organizations. These groups typically manage large client portfolios, work to…