Browsing Tag

B2B Commerce

true[X] and Global Agency Essence Launch Research and Innovation Partnership To Advance the Connected Living Room Experience

New Innovation Partnership at the Frontier of Consumer Habits and New CTV-specific Attention-based Products and Formats. Other GroupM Agencies to Participate as Partnership Develops true, the leading technology company building the next generation of attention-based video ad products and capabilities, and Essence, a global data and measurement-driven agency and part of GroupM, today announced a strategic innovation partnership focused on bringing high-quality, accountable advertising to the rapidly growing market…

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and…

Akeneo Announces New Integration with Salesforce Commerce Cloud

Akeneo's Customers Can Now Easily Import Dynamic Product Data Attributes to Commerce Cloud Business Manager Akeneo announced the release of its integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world's #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing,…

The B2B Marketing Lab Appoints Georgiana Verdonk-Sim As The New MD of APAC Following Singapore Expansion

Georgiana Verdonk-Sim Will Oversee the Growth Marketing Consultancy's Continued Expansion Within the Region Growth Marketing Consultancy, The B2B Marketing Lab, (B2BML) has appointed Georgiana Verdonk-Sim as its new Managing Director in Asia Pacific as part of the HubSpot Diamond Partner's continued expansion into the region. With more than 20 years of international marketing experience, Georgiana has already played a key role in the success of B2BML Singapore and will continue to spearhead the company's efforts in…

CMO Council Reveals How Big eCommerce Communities Are Advancing Digital Marketing Uptake By Brands

The PeerSphere Cover Story Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands With global eCommerce communities now accounting for more than half of the $500 billion spent by consumers online in North America alone, marketers are being pressed to rethink how they can create richer, more customized experiences for their consumers, according to the cover story in the Chief Marketing Officer (CMO) Council's latest edition of its quarterly …

Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online. Large,…

Nosto Honored with Magento Thought Leader Award at Imagine 2018

Nosto Also Secures Team “Excellence” Award with Its Agency Partner Guidance and Customer, Kate Somerville Skincare Nosto, a personalization platform for online retailers, received the Thought Leader award at the annual Magento Imagine conference. Renowned as one of the eCommerce industry’s top events, Imagine brings together leaders who are paving the way for the future of B2C and B2C commerce. The Magento Thought Leader award recognizes the leading solution and technology partners that have delivered the greatest impact…

TrueCommerce Announces Unified Commerce Suite

New Cloud-Based Offering Includes Product Information Management and Next-generation B2B/B2C e-Commerce Platform TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced a cloud-based Unified Commerce Suite that provides multichannel merchants with Product Information Management (PIM) functionality and next-generation B2B/B2C e-Commerce capabilities in one offering. A component of the TrueCommerce Foundry platform, the suite enables organizations to convert visitors into…

Confirmit Launches B2B Account Health Solution

Drives Improved Business Outcomes from Greater Understanding of the Complexities Found In B2B Confirmit has announced the launch of a new solution designed to help stakeholders in B2B organizations understand the health of their account portfolios, and manage revenue risks from the frontline through to executive management. The solution directly addresses the toughest challenges facing Account Management and Customer Success teams in B2B organizations. These groups typically manage large client portfolios, work to…

ConnXus Introduces Diverse Marketplace and E-Commerce Beta

Exceeding Market Demands for an Intuitive Way to Increase Supply Chain Diversity, ConnXus Developed Diverse Marketplace and E-commerce Site in Partnership With Their Procure-To-Pay Partner, BuyerQuest The global leader in supplier management software, ConnXus, announced the launch of a first-of-its-kind Diverse Marketplace and e-commerce site beta. The beta program will run through Fall of 2018, bringing a fresh purchasing approach to corporate procurement teams looking for an edge in supplier diversity technology.…

Skava Joins The Adobe Exchange Partner Program

Skava's Leadership in eCommerce Paired With Adobe Experience Manager's Leadership in Experience Management, Allows Brands to Explore New Ways to Capture Shoppable Moments Skava, a leading provider of cloud microservices for ecommerce, has announced that it is joining the Adobe Exchange partner program at the Community level. "Skava is very excited to be part of Adobe Experience Cloud's growing ecosystem. We look forward to offering unique digital shopping experiences with Adobe and integrating our modern ecommerce…

DataFox Launches Inbound IQ, a Solution for Marketing Teams to Bridge the Gap between Leads and Account-Based Strategies

New Solution Aligns Go-To-Market Efforts to Focus on Prospects With the Highest Likelihood of Becoming Long-Term, High-Value Customers DataFox, the company intelligence provider, announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based…

AdRoll and Magento Commerce Announce Strategic Partnership to Help Online Stores Drive More Growth

AdRoll Launches Magento 1 & 2 Integration to Help Its 37,000 Customers Create Demand and Drive Revenue Through Personalized Marketing and Ads AdRoll, the e-commerce growth platform, announced the launch of a new integration with Magento Commerce, the worldwide leader in cloud digital commerce innovation. With this news comes a formalized strategic partnership, making it easier than ever for AdRoll customers using Magento to solve for cart abandonment and drive more sales through high-performing marketing and ad…

New Report Uncovers the Real Components of Unified B2B eCommerce

Leading B2B ECommerce Experts Release White Paper Dispelling the Main Myths of B2B eCommerce, and Defining the True Measures of a Successful B2B Buying Experience Insite Software, a leading B2B commerce platform, has released a new report exploring the misconceptions surrounding B2B eCommerce and outlining the top characteristics of a truly unified commerce system. Leading B2B commerce experts within the Insite organization developed the report to help manufacturers and distributors better understand the real…

Salesforce Acquires B2B Commerce Platform CloudCraze

The Acquisition of Cloudcraze Will Enable Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce In March, Salesforce had signed a definitive agreement to acquire CloudCraze, a leading B2B commerce platform built natively on Salesforce. CloudCraze had received $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures and Insight Venture Partners. CloudCraze powers B2B commerce experiences for some of the leading global companies…

A New Community for Ex-Googlers Interested in Blockchain

Three Prominent Ex-Googlers Have Formed the XGoogler Blockchain Alliance (GBA), a New Community for Googlers Past and Present Interested in Blockchain Blockchain's popularity is soaring. Tech giants are moving into the field and blockchain expertise is in high demand. A leading tech news website has reported that blockchain is second-fastest growing industry in today's labor market, with 14 job openings for every one blockchain developer. To help address this demand for talent, three…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Informa Engage And New Hope Network Celebrate Digital Success With Two Folio: Digital Awards

Shelli Winter, Vice President, Marketing Creative Named to the Folio: 2018 Class of Top Women in Media Informa Engage and New Hope Network won two Folio: Digital Awards, the media industry's top honor in the digital space. Informa Engage won in the Contest/Sweepstakes category for the 2017 Academic Engineering Program. Informa Engage created a five-week tournament focused on the best engineering education program to engage the Machine Design and Electronic Design audiences and engineering students. The program increased…

ON24 Webinar World 2018 Comes To Hyde Park, Sydney

Experts Will Help Attendees Learn About Host of Topics, From How to Engage B2B Buyers to How to Turn Engagement Into Revenue On 31 May, head to Doltone House in Hyde Park, Sydney for the ON24 Webinar World 2018, a celebration of putting the personal back in marketing. The event will focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The day begins with an opening session titled 'Marketing's Holy Grail - Forming Human…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…