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B2B Commerce

ConnXus Introduces Diverse Marketplace and E-Commerce Beta

Exceeding Market Demands for an Intuitive Way to Increase Supply Chain Diversity, ConnXus Developed Diverse Marketplace and E-commerce Site in Partnership With Their Procure-To-Pay Partner, BuyerQuest The global leader in supplier management software, ConnXus, announced the launch of a first-of-its-kind Diverse Marketplace and e-commerce site beta. The beta program will run through Fall of 2018, bringing a fresh purchasing approach to corporate procurement teams looking for an edge in supplier diversity technology.…

Skava Joins The Adobe Exchange Partner Program

Skava's Leadership in eCommerce Paired With Adobe Experience Manager's Leadership in Experience Management, Allows Brands to Explore New Ways to Capture Shoppable Moments Skava, a leading provider of cloud microservices for ecommerce, has announced that it is joining the Adobe Exchange partner program at the Community level. "Skava is very excited to be part of Adobe Experience Cloud's growing ecosystem. We look forward to offering unique digital shopping experiences with Adobe and integrating our modern ecommerce…

DataFox Launches Inbound IQ, a Solution for Marketing Teams to Bridge the Gap between Leads and Account-Based Strategies

New Solution Aligns Go-To-Market Efforts to Focus on Prospects With the Highest Likelihood of Becoming Long-Term, High-Value Customers DataFox, the company intelligence provider, announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based…

AdRoll and Magento Commerce Announce Strategic Partnership to Help Online Stores Drive More Growth

AdRoll Launches Magento 1 & 2 Integration to Help Its 37,000 Customers Create Demand and Drive Revenue Through Personalized Marketing and Ads AdRoll, the e-commerce growth platform, announced the launch of a new integration with Magento Commerce, the worldwide leader in cloud digital commerce innovation. With this news comes a formalized strategic partnership, making it easier than ever for AdRoll customers using Magento to solve for cart abandonment and drive more sales through high-performing marketing and ad…

New Report Uncovers the Real Components of Unified B2B eCommerce

Leading B2B ECommerce Experts Release White Paper Dispelling the Main Myths of B2B eCommerce, and Defining the True Measures of a Successful B2B Buying Experience Insite Software, a leading B2B commerce platform, has released a new report exploring the misconceptions surrounding B2B eCommerce and outlining the top characteristics of a truly unified commerce system. Leading B2B commerce experts within the Insite organization developed the report to help manufacturers and distributors better understand the real…

Salesforce Acquires B2B Commerce Platform CloudCraze

The Acquisition of Cloudcraze Will Enable Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce In March, Salesforce had signed a definitive agreement to acquire CloudCraze, a leading B2B commerce platform built natively on Salesforce. CloudCraze had received $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures and Insight Venture Partners. CloudCraze powers B2B commerce experiences for some of the leading global companies…

A New Community for Ex-Googlers Interested in Blockchain

Three Prominent Ex-Googlers Have Formed the XGoogler Blockchain Alliance (GBA), a New Community for Googlers Past and Present Interested in Blockchain Blockchain's popularity is soaring. Tech giants are moving into the field and blockchain expertise is in high demand. A leading tech news website has reported that blockchain is second-fastest growing industry in today's labor market, with 14 job openings for every one blockchain developer. To help address this demand for talent, three…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Informa Engage And New Hope Network Celebrate Digital Success With Two Folio: Digital Awards

Shelli Winter, Vice President, Marketing Creative Named to the Folio: 2018 Class of Top Women in Media Informa Engage and New Hope Network won two Folio: Digital Awards, the media industry's top honor in the digital space. Informa Engage won in the Contest/Sweepstakes category for the 2017 Academic Engineering Program. Informa Engage created a five-week tournament focused on the best engineering education program to engage the Machine Design and Electronic Design audiences and engineering students. The program increased…

ON24 Webinar World 2018 Comes To Hyde Park, Sydney

Experts Will Help Attendees Learn About Host of Topics, From How to Engage B2B Buyers to How to Turn Engagement Into Revenue On 31 May, head to Doltone House in Hyde Park, Sydney for the ON24 Webinar World 2018, a celebration of putting the personal back in marketing. The event will focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The day begins with an opening session titled 'Marketing's Holy Grail - Forming Human…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

SmarterTravel Launches Innovative Travel Partnership Program With Performance Horizon

SmarterTravel's SmarterAd Program Reflects the Growing Range of Partner Models Bringing More Monetization Opportunities to the Online Travel Industry Performance Horizon, the leading global provider of partner management software for global brands, recently SmarterTravel launched SmarterAds program for travel publishers on the Performance Horizon Partner Management Platform (PMP). In its first weeks since launch, enrollment in the SmarterAds program has far exceeded expectations as many travel publishers move quickly to…

Introducing Pixerr: The First Ever Platform for Easier Product Photography

Pixerr, an Innovative Online Platform, Offers Amazon and E-Commerce Sellers a Simpler Way to Automate Their Professional Product Photography Needs Welcome to the world of professional product photography: necessary, expensive, time-consuming...and ready for an upgrade. That's the idea behind Pixerr, a web-service that offers e-commerce sellers a simpler, easier, and more affordable way to automate their product photography needs for marketplace listings. Moving away from the industry standard of hiring an in-person studio…

Metadata Delivers AI Capabilities for Ad Campaigns on LinkedIn

Metadata Also Joins LinkedIn Marketing Partners Program Metadata Inc., the pioneering AI-operated demand generation platform for B2B companies, recently announced that is has joined the LinkedIn Marketing Partners Program. Metadata's integration with LinkedIn's advertising APIs enables marketing managers to create, optimize, measure and ingest leads directly into their CRMs. With Metadata's new API integration, businesses that advertise on LinkedIn can now create and optimize account-based marketing (ABM) campaigns at…

CaliberMind Raises $3.2 Million to Advance B2B Marketing Intelligence

Cloud-Based Software Brings AI and Machine Learning to Help High-Performing B2B Marketers Acquire New Buyers, Grow Revenue, and Improve the Customer Experience CaliberMind, a B2B Marketing Intelligence Software, announced at TOPO Summit a $3.2 million Series Seed round of financing led by Newark Venture Partners & Buran VC. Previous investors include CEB (now Gartner), Salesforce, and Oracle executives. CaliberMind provides a self-service, audience targeting and data activation solution that enables B2B software…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…

EnterWorks Partners with Amplifi to Enable Businesses in Content for Commerce Initiatives

EnterWorks Partners with Amplifi, a Leading Information Management Consultancy, to Enable Businesses in Content for Commerce Initiatives EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced a strategic partnership with Amplifi, the leading provider of MDM strategy and implementation services. The partnership brings to bear Amplifi’s diverse capabilities – expert advisory, strategy, consultancy and delivery offerings for all aspects of data…

Evergage Named a Top Rated A/B Testing and Personalization Tool on TrustRadius for Second Year in a Row

Winners Are Based on Reviews and Satisfaction Scores from Real-World Users - Who Highlighted Their Successes With Evergage Evergage, the real-time personalization platform company, recently announced that, for the second year in a row, it is has been named a Top Rated A/B Testing and Personalization Tool on TrustRadius, the most trusted review site for business technology. TrustRadius awards are an unbiased reflection of customer sentiment, based on satisfaction scores independently provided by verified end-users.…

FPX Partners with Zilliant to Maximize Customer LTV Across B2B Organizations

Partnership Will Integrate Zilliant Price IQ Technology with FPX CPQ Architecture for Enhanced Pricing Capabilities for Every Situation and Customer  FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships. When combined, Zilliant Price IQ™ and FPX's CPQ solution will improve organizational ability to efficiently provide accurate, consistent price quotes for online buyers.…