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B2B Companies

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing

Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies. “As more B2B companies invest in account-based programs, it’s…

Backed by Exponential Growth, AI Company Cien Appoints COO; Closes a New Financing Round

AI Sales Productivity Company, Cien, Appoints Lisa Cook to Chief Operating Officer to Run Customer Operations out of Dallas Cien, an AI-powered sales productivity solutions provider, has announced the appointment of industry veteran, Lisa Cook, as the Chief Operating Officer. Cook takes on the role to provide the operational infrastructure for Cien’s continued growth. She will also be tasked with optimizing the operations and delivery of the business to deliver maximum value for customers. Read More: Fireside Chat…