B2B Companies

The expanded partnership accelerates search relevance and reduces search abandonment for ecommerce shoppers Today at NRF, the retail industry’s largest event, Lucidworks and Google Cloud announced a significant expansion of their…
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Samaaro, a B2B event-marketing SaaS platform, has raised seed funding round, led by SucSEED Indovation Fund with participation from Silver Needle Ventures Fund, The Chennai Angels, Lead Angels and eminent angel investors. Samaaro is an…
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Paul Elliott, CEO of Tiger Pistol, is recognized by Crain's for his outstanding leadership and contributions to the Cleveland community.  Paul Elliott, CEO of Tiger Pistol, the only Collaborative Advertising Platform that delivers local…
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B2B companies looking to drive durable growth in a bumpy economy are rapidly adopting customer, product, and community-focused solutions from Gainsight Gainsight, the platform for Durable Growth, continued its momentum in Q3 of its fiscal…
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User reviews highlight account-based marketing leader's new intent data, CRM integrations, and account insights Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as…
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With inflation hitting every industry, the B2B environment is tightening its proverbial belt. Cost containment, a pause on spending, pricing adjustments — all these are standard measures companies take to combat rising inflation. Steps one…
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President of NextRoll’s business unit AdRoll will step into a larger role at the parent company NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses, announced that it has promoted…
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Direct-to-consumer businesses that previously relied heavily on Facebook as a way to target and advertise on the social media giant are now starting to realize the perils that resulted from privacy policy changes instituted by Apple. These…
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Companies plan to deliver better customer experiences and AI-powered insights that drive more revenue for B2B companies. Today PathFactory, the leading B2B Content Intelligence platform, announced a new partnership with Relationship One, a…
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Andrew (Andy) Kieffer, CEO of Voxfeed highlights more on how brands today can drive a more impactful social media strategy to boost their overall marketing impact: ____________ Welcome to this MarTech Series chat, Andrew, tell us about…
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The moment we hear blockchain, terms like bitcoin or cryptocurrency come to mind. Honestly, blockchain is beyond these terms. Blockchain has seen significant growth in the past few years, and its benefits of the same to the industry are…
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Did someone suggest you run a B2B text marketing campaign? The first question you would ask is – is SMS marketing suitable for B2B marketing? B2B works through a different model than B2C. While the B2C model focuses on selling products…
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Agreement Focuses on Translating Intent Signals and Company Surge Data into Actionable Account Intelligence for B2B Go-to-Market Teams Bombora, the leading provider of B2B intent data solutions, and Intentsify, the Intelligence…
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Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM Full Circle Insights announced the debut of Full Circle ABM, the first martech…
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The company is building on the success of its B2C product. St. Louis startup LeadPost is launching a new software offering. LeadPost designed LeadPost for Business to help B2B companies increase revenue. Like its B2C predecessor,…
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Cloud experience orchestration leader ranked highest in strategy category Genesys, a global cloud leader in customer experience orchestration, has been named a leader in "The Forrester New Wave: Conversation Automation Solutions, Q3 2022…
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Agencies including 97th Floor, Digital BIAS, RenderTribe, SageFrog, and their customers show growing interest in ABM, with RollWorks seen as a strong partner Account-based marketing platform RollWorks, a division of NextRoll, today…
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Justin Tsang, Growth Product Manager at Clearbit chats about a few product marketing tips and tricks in this catch-up with MarTech Series; ________ Welcome to this MarTech Series chat, Justin, tell us about yourself and your role at…
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Leading Ecommerce Platform Recognized for Flexibility, Affordability, and Customer Support; Earns Eight Medals in 2022 Assessment Miva, Inc., a leading ecommerce software and service provider for mid-size and enterprise merchants,…
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Startup emerges from stealth-mode with $10M valuation from strategic seed investors Los Angeles-based Cynthia.io announced the soft launch of its cognitive search platform for B2B companies featuring e-commerce and bespoke industry…
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