B2B Companies

Douglas Thede, CEO at Lytho offers tips on how enhanced creative management processes can enable better output for marketing teams on the whole: _______ Welcome to this MarTech Series chat, Douglas, tell us about yourself and Lytho,…
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Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps…
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FullCircl, the Customer Lifecycle Intelligence (CLI) platform that helps B2B companies in financially regulated industries do better business, faster, is delighted to announce a partnership with Codat, the universal API for small business…
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Now known as Base, the company is building the industry's first CLG ecosystem for customer-led marketers, sales, and product professionals to grow in Crowdvocate, pioneer of B2B customer marketing, announced that it has raised $15M from…
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23rd annual award spotlights the most innovative and impactful solutions in CRM For the second-consecutive year, LeanData has been named a CRM Excellence Award winner by the editors of TMC's Customer Magazine. The LeanData Revenue…
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Churn reduction and product adoption were top priorities indicated by 83% and 81% of respondents, respectively. Gainsight, in partnership with benchmarking research firm RevOps Squared, has completed a study on the strategies and benefits…
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HG Insights acquires Intricately, a global leader of real-time cloud product adoption, usage, and spend data, adding to HG’s market-leading optimization of the world’s top technology brands’ Go-To-Market HG Insights, the global leader in…
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Marketers can now boost ABM performance and use comprehensive deal intelligence with TrustRadius downstream intent data and the Demandbase One platform. TrustRadius, the most trusted research and review platform, announced its integration…
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Company Plans to Host SX Live, the First Industry Conference Focused on the Support Experience, April 5-7 SupportLogic, creator of the world's first continuous support experience (SX™) platform, announced 230% year-over-year revenue growth…
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A buyer persona is an assessment of the characteristic features and habits of an ideal customer or target client. Evaluating the different buyer personas that your company serves can help customize the buyer experience. 86% of potential…
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Get the full research via new report and upcoming webinar TREW Marketing, and GlobalSpec announced the release of the 2022 State of Marketing to Engineers Research Report. Marketing Technology News: MarTech Interview with Kate Adams,…
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Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
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Bowen boasts deep experience with B2B/C analytics and modeling to drive growth Jack Bowen has joined Chief Outsiders, where he is the latest fractional Chief Marketing Officer (CMO) to join the nation’s pre-eminent provider of…
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 Inc. magazine today revealed that True Influence, the technology leader of data-driven sales and marketing solutions, is on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list…
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Jifflenow, innovator of the world’s #1 meeting automation platform (MAP), has raised $11.9 million in a new funding round led by software growth equity firm Trousdale Capital with participation by Jifflenow’s existing major investors.…
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Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and…
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Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful…
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AI Sales Productivity Company, Cien, Appoints Lisa Cook to Chief Operating Officer to Run Customer Operations out of Dallas Cien, an AI-powered sales productivity solutions provider, has announced the appointment of industry veteran,…
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