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B2B customers

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

Zilliant Names Dr. Jon Higbie Chief Scientist

Higbie brings 25 years of experience in revenue management, real-time price management Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced the hiring of Dr. Jon Higbie as chief scientist. "Jon's expertise will help accelerate Zilliant's growth by solving new challenges in our target industries and opening doors to support new industries with our rapidly-evolving platform capabilities," said Greg Peters, Zilliant president, chairman and CEO. "I'm…

Cisco Expands Marketing Velocity Brand to Help Partners Grow Revenue and Engage Customers Through Marketing

Digital marketing’s role in shaping customer’s buying and brand experiences is more prevalent and critical than ever. B2B customers are already 60 percent through the buying process before they ever speak to a sales representative and 61 percent of B2B transactions start online. With over 62,000 partners globally and approximately 85 percent of Cisco’s revenue going through the channel, partners play a critical role and digital marketing has become a crucial component of their overall success. Feedback from partners…

Gartner Reveals New B2B Sales Approach to Win in Today’s Information Age

Sales Reps Must Help Customers Make Sense of the Buying Journey Providing prospects with high-quality information and “thought leadership” is no longer a differentiator for sales organizations — to succeed today, according to Gartner, Inc. Sales leaders must help customers make sense of the massive amount of quality information they encounter as part of a purchase and proactively guide them through the buying journe. Gartner expert Brent Adamson explains how #B2B buyers have reached an information saturation point,…

Top 5 Things to Know About Your B2B Prospects

Do you know where your prospects are? More importantly, do you know what they’re doing and what they want from you? More automated and digital-first B2B purchasing processes are here to stay. As a result, data has never been more important for you – or for your future clients. Data-driven and digital tactics can facilitate top-of-the-funnel prospecting, help relationships grow and make the purchasing experience more seamless for everyone involved. As data grows in importance for you and your prospects, so too do…