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B2B digital marketing

Octane11 Launches Full-Stack Platform For Multi-Channel B2B Digital Marketing

Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen Marketing and Technology Industry Executives Octane11 announced the launch of its full-stack digital marketing platform focused exclusively on the needs of Business-to-Business marketers. Incubated by MathCapital – the early-stage venture capital firm focused on the digital transformation of marketing and media – Octane11 helps Business-to-Business (B2B) marketers leverage…

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG The…