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B2B lead generation

8 Truly Innovative Strategies to Generate Leads from Your Business Website

A website creates those first few precious impressions on potential customers. It’s at the heart of any digital marketing activity and a key touch-point for a business to start a conversation with its audience. Many marketers struggle to get leads from this essential online marketing channel. In a dynamic business environment, it’s critical to work on implementing the latest lead generation tools and strategies on your business website. Wondering how it all works? Here are some unique and productive ways to turn your…

TechBytes with Abi Jacks, Senior Director of Marketing, Europe, at Rakuten Marketing

Tell us about your role and the team/technology you handle at Rakuten Marketing. I am the Senior Director, Marketing for our European region which involves working with leadership across our European offices to make sure that marketing activity supports new business growth and client revenues. Key to the role and team is the ability to show growth in mature countries within Europe and to efficiently expand into new territories when required. The European team sits across core countries including the UK and Central Europe…

Metadata.io Named Leader in G2 Crowd Spring 2019 Grid Report for Account-Based Execution

Metadata Continues to Rise Among ABM Leaders in Quarterly G2 Crowd Grid Report Metadata.io , the AI-powered account-based advertising platform for predictable B2B lead generation, announced it was recognized as a rising leader in G2 Crowd's Spring 2019 Grid Report for account-based execution. In addition to climbing up the leaderboard, 100 percent of customer reviews say Metadata is heading in the right direction. The company also saw notable increases in satisfaction, overall G2 score and Net Promotion Score. "We are…

Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform

San Francisco Startup Awarded Top Honors for Innovation and Potential to Transform B2B Marketing Operations with AI Metadata.io, the AI-powered account-based advertising platform for predictable B2B lead generation, is excited to announce that it has been selected as a 2019 TiE50 Winner in the prestigious TiE50 Awards Program. This awards competition, now in its tenth year, is a program of TiEcon, the world's largest conference for tech entrepreneurs. Metadata was recognized for its AI-powered account-based advertising…