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B2B leaders

Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2020

Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, announced its recognition in Gartner’s Hype Cycle for Digital Commerce, 2020 as a Sample Vendor within the Enterprise Marketplace category. McKinsey & Company has predicted that digital ecosystems could account for more than $60 trillion in revenues by 2025, or more than 30% of global corporate revenues. By enabling businesses to create digital ecosystems of their own, enterprise…

Survey: B2B Leaders Burdened by Bad Customer Relationships, Bullish About Digital Experience Budgets Despite COVID-19 Crisis

Episerver Launches Its Second-Annual Global B2B Digital Experience Survey Facing market uncertainty brought on by the global pandemic, B2B organizations must adapt to changes in how they connect with customers as 54% of leaders in IT, marketing and ecommerce roles define their company's customer relationships as strained, developing or non-existent according to a new survey from Episerver, the customer-centric digital experience company. In turn, delivering relevant, personalized digital experiences has emerged as a top…