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B2B market

Cyford Technologies Is All Set To Target National Market With A Fresh New Look For Its Website

https://youtu.be/ibK2mVBzQuQ To enhance the user experience and serve their needs better, Cyford Technologies recently redesigned its website. This refurbishment of the site is seen as an important step to engage the National B2B market with its new and improved E-Com Solutions, Digital Marketing Services, Web Development Services, Web Designing Services, and all-round IT services. Marketing Technology News: Tiffany Vasilchik Joins Magid as SVP of Growth Strategy, Consumer & Commercial Brands With the enhancement…

New TOPO Research Study Spotlights Lead-To-Account Matching & Routing as Revenue Tech Stack Essential; Names LeanData “a Clear…

LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, was recognized in TOPO's newly released Market Guide for Lead-to-Account Matching and Routing (Aug 2020) as "the dominant provider for complex organizations using Salesforce." According to the report, this emerging technology category has become one of the most critical applications in the tech stacks of today's most sophisticated sales and marketing organizations. "In recent years, we've seen lead-to-account matching and routing…

Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver's Third Major Announcement in Q4 Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software. The deal continues Episerver's unparalleled momentum heading into 2020 after the company's November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. "The gifts came early for Episerver with…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

gyro Taps Kevin Fraser as US Head of Precision

gyro, the leading full-service global B2B powerhouse, has appointed Kevin Fraser to serve as the company's first-ever Head of Precision in the United States, continuing its commitment to deliver business decision-makers with innovative media, search and social solutions across all addressable channels. In this role, Fraser is charged with overseeing the strategic efforts for gyro's clients and fast-growing US media operation, which includes media buying and planning, search, paid social, programmatic, data strategy and…