B2B Marketers

Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs. The new capital will allow…
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Steve Wind-Mozley, CMO of Vizrt Group chats about how the future of marketing will be driven by extended reality in this quick chat with MarTech Series: _________ Welcome to this MarTech Series chat Steve, tell us about yourself and…
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Partnership complements RollWorks' existing first- and third-party data sources that help customers better identify and prioritize the right accounts Account-based marketing platform RollWorks, a division of NextRoll, today announced a new…
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First platform built for B2B marketers that gives actionable account based insights for sales teams and monitors pipeline impact Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid…
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Outsell, Inc. Notes That MeritB2B Continues Evolution as a Major B2B Marketing Force with True Influence Acquisition MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Outsell, Inc. has…
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Total number of digital experiences increased 136% over the past two years, while audience engagement reached an all-time high in 2021 As digital fatigue increases with video chat and online meeting applications, new data in The 2022 State…
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Newly issued patents granted for innovation in automating recommendations and action across B2B marketing programs and technologies Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce…
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Different kinds of marketing technologies allow marketers to track, automate, measure and implement or rather, optimize various facets of their marketing and marketing operations.  Today’s martech-kers use newer kinds of martech to drive…
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How will CDP usage patterns and trends evolve in the B2B marketplace as martech and marketing trends shift? Tisson Mathew, Founder & CEO at SkyPoint Cloud has a few predictions to share: _________ Welcome to this MarTech Series…
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B2B marketers have faced never ending changes and challenges in 2021. Not just the pandemic, but this year, marketers were hit with the forthcoming loss of cookie data. Though the prospect of a cookie-less world has since been…
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The Covid-19 pandemic changed how most core business operations and teams had to function in order for them to align to evolving pandemic effects and regulations. The year 2020 and onwards has led to different kinds of disruptions and…
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The marketer, like the chef, has to think about the entire process. Getting the lead in the door is just one step in a long process. That lead is actually a prospect, after all, and should be treated to content and marketing outreach that…
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There’s no question about it: The future of enterprise revenue growth now lies within the marketing department. As 2021 comes to a close, B2B marketers need to prepare for the recent shifts in the digital buying and selling landscape. The…
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Most marketers think of LinkedIn as the go-to social platform for B2B advertising. After all, it provides the ability to build amazingly accurate audiences of prospects that are the ideal buyers for a product or service. But is LinkedIn…
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Integrate, the leader in B2B Precision Demand Marketing ("PDM"), announced a majority investment from Audax Private Equity. BrightTower, a premier investment banking and M&A advisory services firm, served as exclusive financial…
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The pandemic has reshaped many aspects of the business landscape and as a result, B2B marketers are having to adapt to a ‘new normal’ and rework their strategies accordingly. One of the most integral drivers of a successful marketing…
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The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account's Propensity to Purchase Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the…
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B2B marketers spend a lot of time identifying target customers and creating ideal customer profiles, i.e., subsets of target customers who are likely to become high-value accounts. This process helps B2B companies accelerate the sales cycle…
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 Influ2, the first Person-Based Advertising (PBA) platform, today announced that the MarCom Awards has named the company a Gold winner for its ‘New Reality’ Account-Based Marketing (ABM) campaign, which achieved 581% ROI. The ‘New Reality’…
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The CyberWire announced the release of its B2B Marketer's Guide to Podcast Advertising: how to create tangible demand with a direct response budget. Published as both an eBook and a podcast, the guide was created to help organizations…
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