B2B Marketers

What can help B2B marketers create strong marketing messages through creative ads and copy to always tell a story that drives deeper customer connections? Catch these interesting tips, insights and martech best practices in this latest…
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Data cleansing is as important as collecting business data.  Maintaining B2B data quality is a task every B2B marketing team has to constantly streamline. All of this involves spend a significant amount of time to track, maintain and…
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Created as an homage to Saturday morning cartoons, this animated series features a cast of personified video gear characters who help marketers think creatively In its most ambitious brand campaign to date, Wistia—a leader in the video and…
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This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups  Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A…
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Marketing technology leader hosts only event dedicated to Amplified Marketing method, forging connection through conversation Casted, the first Amplified Marketing Platform and the only audio and video content solution made for B2B…
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Precision Demand Marketing Supports New Era of B2B Marketing Strategy, Structure and Technology Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new study results conducted in conjunction with…
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The report contains key insights along with detailed graphs for visual representation, aimed at a deeper understanding of CI trends for the B2B marketers. Contify, the one-stop market and competitive platform, released a comprehensive…
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SpotMe launches their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe today announced availability of their latest product, Express. SpotMe Express is a new web-based webinar management solution…
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New bi-directional, closed-loop integration passes first-party content signals from PathFactory into 6sense.  PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into…
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A big part of enhancing the customer experience in today’s online-first marketplace starts by focusing on what can make the visual content experience better; Doron Sherman, VP of Evangelism at Cloudinary highlights a few best practices:…
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Metadata named one of the fastest-growing private companies in America, changing the way B2B marketers think about demand generation Metadata.io, the first demand generation platform for B2B marketers who want to get closer…
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Study Finds that 33.4% of B2B Marketers Plan to Increase Budget With Focus on CTV, Attribution and Data MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B…
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There is no dearth to the depth of creativity that marketers can infuse into their campaigns today. The limitless capabilities of today’s martech tools and marketing automation platforms can further help marketing teams plan out of the box…
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New Solution Enables B2B Businesses to Create Actionable Customer Profiles to Improve Customer Experience and Drive Revenue ActionIQ, the leading Enterprise Customer Data Platform (CDP) and Data Axle, the leading provider of data,…
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Selling Simplified Group, Inc. (SSG) recently took home the 2021 Finny Award for Best Nurture Content at the B2B Marketing Exchange 11th annual "Killer Content Awards" by Demand Gen Report. The winning content, COVID Killed the Cold…
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Circa, the world’s only online event marketing platform built exclusively for demand generation and field marketers, has launched a free tool to help B2B marketers develop their in-person, virtual and hybrid event strategy as the industry…
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How can today’s marketing and advertising leaders create more impact with their online media plans and strategies? Dave Kelly, Founder & CEO at AnalyticsIQ has some tips: ________ Welcome to this MarTech Series chat Dave, tell…
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July 28 webinar features new survey data from Demand Metric and MRP By now, account-based marketing (ABM) is a proven revenue driver for B2B marketers -- but some companies realize more benefits than others. With enterprise…
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What does it take for marketers to plan engaging multichannel campaigns for their key accounts throughout the buying cycle; besides ensuring better marketing-sales collaboration, there are several other factors that come into play: Nick…
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Content experience highlighted as best solution for activating content Uberflip, the leading cloud-based content experience platform (CEP), announces its inclusion in Forrester's Landscape Overview Report, New Tech: Content Engagement…
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