Browsing Tag

B2B Marketers

Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers. With the Oktopost integration, HubSpot users…

Drift Launches Intel to Eliminate Friction for B2B Buyers

Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying Experience to Every Website Visitor -- Without Relying on Lead Forms Drift, the world’s leading conversational marketing and sales platform, brings B2B marketers one step closer to a world without forms with the launch of Drift Intel. This powerful new feature -- included in the latest update to the Drift platform -- changes the game for B2B buyers who are looking to provide a…

Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute. According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with…

Why Data Orchestration Is a Big Deal for B2B Marketers

The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales and marketing organization and its attendant martech stack. As B2B marketers deploy their data-driven strategies, the biggest obstacle is now clear. Enter data orchestration. Orchestration is the process of setting up data-driven workflows that generate positive business outcomes on a…

Lattice Engines Accelerates Revenue and Customer Growth in First Half of 2018

AI-Powered Account-Based Marketing Solution Drove 2x Increase in New Bookings Quarter-Over-Quarter Lattice Engines, the leading provider of AI-powered Account-Based Marketing (ABM) solutions, announced increased business momentum in 2018 after a stellar 2017. The company increased quarter over quarter bookings by 2x and is on track to be cash flow positive in Q3 2018. "B2B marketers are increasingly seeking to execute an account-based marketing and sales strategy at scale. They realize the need for a trusted…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

Content Update: Top MarTech Blogs for Every Marketer’s Platter

Served straight up, here are five MarTech blogs that our marketing analysts felt should make it your To-Do list this weekend. Enjoy. Seen And Heard At SXSW Interactive by Steven Cook This MarTech blog from CMO.com made it to our list by virtue of its uber cool insights and straight-to-point takeaways from the recently-concluded 32nd annual South by Southwest (SXSW) Conference. The article features insights by Adam Leidhecker, the Brand Strategist at Startup accelerator firm, Coplex; Anne Marie Stephen, CEO, Kwolia  and…

How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

Synthio, an Atlanta-based B2B Marketing Data Innovator, Teams up with Demand Gen Report to Provide B2B Marketers with Insights on Data Concerns to Help Them Better Achieve Audience-Centric Goals Synthio—a contact data platform that enables B2B marketers with data cleansing, enrichment and contact data origination—in partner with Demand Gen Report, a targeted online publication, released their survey report, 2018 Database Strategies & Contact Acquisition. Key insights in this report include: Biggest challenges to…

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…