B2B Marketers

Yet, while 90% of survey respondents indicate optimism for 2023, only 10% of marketers have the resources they need to be successful next year Account-based marketing platform RollWorks, a division of NextRoll, today announced new research…
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Channel99's innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising Channel99 today announced the launch of a new marketing technology for B2B…
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With inflation hitting every industry, the B2B environment is tightening its proverbial belt. Cost containment, a pause on spending, pricing adjustments — all these are standard measures companies take to combat rising inflation. Steps one…
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Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: _________ Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as…
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Demand Acceleration Platform Makes Convergence of ABM and Demand Strategies More Powerful Integrate, the leader in B2B Precision Demand Marketing (PDM), announced new product features that enable marketers to be more precise and…
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What is a marketer’s foremost challenge? Sometimes; its generating strong and qualified leads. Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to…
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In the marketing mix, a customer’s journey with a brand is quintessential. When we talk about product experience, it is also a customer journey that is taking place within the product itself. The journey initiates with the first login…
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Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers Metadata.io, the marketing operating system for…
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Emerson Welch, Vice President of Marketing at Quark Software Inc chats about a few ways for marketers to create better digital journeys and presence in a crowded market: _________ Welcome to this MarTech Series chat, Emerson, tell us…
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From Rollworks' latest integration to Talkwalker's and Khoros's latest social media trend report: catch the latest marketing and martech highlights: ________ MarTech Quote-of-the-Week! The right mindset is also a very important…
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Every B2B marketer today is buzzing around the concept of Core Web Vitals. What are these Core Web Vitals? And how would it affect a B2B business? Let us dig in to find. In modern SEO marketing, Core Web Vitals or CWV is an important…
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Laura Ramos Will Be Featured Guest Speaker at DemandScience Webinar on November 17th DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that Forrester Vice President and…
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The new research from Foundry also found that most marketers use intent data to optimize and identify what content should be served within ABM campaigns Foundry (an IDG, Inc. company), the global leader in media, martech and data for the…
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Chandran is the latest senior hire for PathFactory in recent months. PathFactory, the leading B2B Content Intelligence Platform, is pleased to announce that seasoned product leader, Venk Chandran, is joining its senior leadership…
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Mary Gilbert (Kerford), CMO at Folloze chats about a few ways for marketers to align better on priorities to help them gain more ''quick wins'': ________ Welcome to this MarTech Series chat, Mary, tell us about yourself and your B2B…
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Two-Thirds of Marketers Expected to Achieve Same or More Despite Inflation and Recession Driving Current Budget Cuts Integrate, the leader in B2B Precision Demand Marketing (PDM), announced new research on “The State of B2B Marketing…
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Zuddl's end-to-end event and webinar platform is primarily focused on B2B marketers and conference organizers. Zuddl, a unified platform provider for events and webinars, announced that it will showcase its newly developed end-to-end…
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Account-based marketing leader now provides a lookback period of up to 90 days Account-based marketing platform RollWorks, a division of NextRoll, strengthened its reporting capabilities for HubSpot users. The new capabilities give B2B…
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The Company’s Recent Inc. 5000 Inclusion Highlights Major Momentum at a Global Scale Anteriad, an award-winning provider of data and marketing solutions for the world’s most ambitious B2B marketers, announced a series of growth milestones…
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Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today's marketers need to focus on to drive overall brand growth and ROI. ___________ Tell us how you got…
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