B2B Marketers

Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick chats about a few high priority areas that modern-day B2B marketers need to strengthen in this quick catch-up with MarTech Series: _______ Welcome to…
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New experience engine empowers all marketers with best-in-class tools to engage B2B buyers and deliver growth across the modern digital buyer journey Folloze, the easiest and most powerful buyer experience platform for B2B marketers,…
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Across entire businesses, decisions are constantly being made. From huge strategic plans to hiring the new intern, the problem of choice and having to find solutions is one we constantly face in the modern world. This also applies to your…
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What are drip campaigns and how do they work? Let us dive in! A drip campaign is a series of emails pre-planned and sent across by a brand to a specific set of customers between pre-defined intervals. As these emails are triggered by a…
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Tech company announces its #1 ranking on RepVue’s annual “20 Best Small Companies to Work for” list with highest ratings in Culture and Leadership Metadata.io, the industry’s first operating system for B2B marketers, has been…
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Amplified marketing leader launches Casted Insights with unmatched visibility into brand engagement and actionable audience metrics across audio and video content Casted, an amplified marketing platform and only podcast and video solution…
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Tech company recognized for its culture and investment into the growth and development of its employees Metadata.io, the first operating system for B2B marketers, has been recognized as one of Inc.’s Best Workplaces for 2022 in the…
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Michael Lift very well quoted, “The play button is the most compelling call to action on the web”. The quote is strengthening itself every day with  how on-demand video streaming has shadowed the whole world right from entertainment to…
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Ritu Kapoor, CMO at Lob chats about a few of the most common martech and marketing misconceptions in this quick catch-up: __________ Welcome to this MarTech Series chat Ritu, tell us about yourself and your foray into marketing? My…
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Blockchain technology and NFTs are promising technologies, several major businesses have already begun to use them and proved that they can produce actual engagement. B2B Marketers are constantly looking for new methods and technologies…
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B2B Marketing Execs Show Significant Interest in CTV Marketing, Cite Concern About the Loss of Third Party Cookies and Need for Data-Driven Insights Stirista, the leader in data-driven SaaS marketing solutions, revealed the major findings…
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Is there a secret formula to better sales-marketing alignment? Kyle Lacy, SVP of Marketing at Seismic shares a few thoughts in this Q&A: ___________ Welcome to this MarTech Series chat Kyle, tell us about yourself and what inspired…
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An overwhelming 92% of the B2B marketers are using data analytics tools with their current MarTech stack and nearly half of them are not using advanced functionalities. “Without big data, you are blind and deaf in the middle of a…
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The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting Full Circle Insights today…
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One of the most common challenges that B2B marketers face is the spread of too much customer data across martech platforms. This is due to far too many marketing channels in use combined with the growing need for better processes and easier…
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An evaluation of the 10 most significant account-based marketing (ABM) platforms recognized Jabmo’s comprehensive integrated solution focused on the manufacturing, life sciences and healthcare verticals Jabmo, a leading provider of …
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Today, the best B2B marketers are held accountable for revenue. But being accountable for revenue doesn’t mean you’re good at performance marketing. It doesn’t mean you crack the attribution nut. It’s not one thing. It’s broader than that.…
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Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures, with participation from a number of other SaaS founders and CEOs. The new capital will allow…
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Steve Wind-Mozley, CMO of Vizrt Group chats about how the future of marketing will be driven by extended reality in this quick chat with MarTech Series: _________ Welcome to this MarTech Series chat Steve, tell us about yourself and…
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Partnership complements RollWorks' existing first- and third-party data sources that help customers better identify and prioritize the right accounts Account-based marketing platform RollWorks, a division of NextRoll, today announced a new…
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