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B2B Marketing

TechnologyAdvice Announces 2 Acquisitions In A Move To Further Strengthen Its Offerings

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

Pathfactory Introduces Virtual Event Experience to Power Immersive Online Events

PathFactory, the top-rated Intelligent Content Platform, announced Virtual Event Experience (VEX), a new solution that powers immersive virtual events for visitors, and gives marketing and sales teams insight into the engagement by every attendee. VEX provides attendees with a rich user experience for live or pre-recorded events, allowing visitors to seamlessly move between sessions, binge-consume related content assets while watching video, and engage through chat and comments. While this is happening, PathFactory tracks –…

Yext Hires John Watton to Lead EMEA Marketing

Former Adobe and Microsoft exec to take on EMEA VP of Marketing role with focus on building awareness of Yext as the Answers Company and driving growth across the region  Yext, Inc., the Search Experience Cloud company, has announced the hiring of John Watton to its EMEA leadership team. In his new position as EMEA VP of Marketing, Watton will focus on building awareness of Yext as the Answers Company, whilst strengthening relationships and partnerships with clients and enabling the business’ agencies to deliver brilliant…

AZK Media Expands Outsourced CMO Capability With New Senior Hire

New Director of Content and Communications to support increased demand for AZK Media’s B2B marketing services B2B global marketing, content and communications firm, AZK Media, has announced the appointment of leading business and technology journalist, Vanessa Mitchell, as its Director of Content and Communications. The appointment follows a demand for the consultancy’s outsourced CMO capability, as organisations reshift marketing spend and resources, looking to move away from legacy and inefficient marketing models to…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…

RollWorks Democratizes Access to ABM with New Packaging and Pricing

Packages for the RollWorks Account-Based Platform start at $975 per month to offer accessibility and flexibility for all marketing and sales teams RollWorks, a division of NextRoll, Inc., announced four new packages to make the RollWorks Account-Based Platform accessible to organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration of account-based strategies. The Starter package beginning at $975 per month gives customers the ability to identify the thousands of…

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to…

ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution

New integrated solution allows enterprises to offer account-based channel marketing capabilities for to- and through-channel marketing activities ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced they have launched a fully integrated account-based channel marketing (ABCM)…

ABM Certification: It’s on the House

It’s somewhat ironic that a global pandemic like COVID-19 can make the world seem smaller. Yes, we are practicing social distancing, but we’re also reaching out to each other in more personal and creative ways, often using technology to do so. Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around.  Double-Down on Your Marketing Skills While we shelter-in-place,…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

COVID-19 to Impact B2B Marketing Budgets and Programs, According to Aggregage Survey of 450 B2B Marketers

Online Events, Webinars to Replace Live Events in 2020 Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 on 2020 B2B marketing plans. More than 450 B2B marketing professionals responded and provided details about how they expect to adjust their marketing plans because of the pandemic. The survey was conducted in late March by B2B Marketing Zone, a site and newsletter for B2B marketers, and Webbiquity LLC, a…

AutoWeb Implements Cost Reductions in Response to COVID-19, Including Voluntary Executive Salary Reductions

AutoWeb, Inc., a robust digital marketing platform providing advertising solutions for automotive dealers and OEMs, has implemented a series of cost actions in response to COVID-19, including reduced executive and board compensation to mitigate the financial impact to other members of the team. The cost reductions are expected to save approximately $1.6 million in cash expenditures in 2020. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General Counsel Cost…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Box, Finn AI, 180byTwo, Grapevine6, Genesys, Peer39, and AdMaven. Australian Neobank, Xinja, Helps Transform Customer Experience With Box Box, a leader in cloud content management, announced that Xinja – a leading Australian neobank – has chosen Box to enhance its customer interactions via the Xinja mobile application. Xinja customers’ bank statements and account data will now be…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

The ABM Revolution Taps Value over Volume for Business Growth

It’s 2020 and times have changed, but you might not know that by looking at still-current and commonplace B2B Marketing methods. And yet, in a world of exciting customer experiences with B2C brands, buyers’ expectations across the board are higher than ever - and that means all buyers. B2C consumers experience highly personalized buying journeys that are both efficient and easy - ultimately elevating the expectations for a B2B buying journey, too. To combat the demand gen flywheel that Legacy Marketing has long upheld,…

LeadingResponse Builds Out Leadership Team

Hires Vice President of Marketing and Promotes Within for VP of Elective Medical Sales LeadingResponse, the national leader in client acquisition for the professional services industry, announces the hiring of Pamela Girardin as vice president, marketing and the promotion of John McCloskey to vice president, elective medical sales. Pamela will oversee brand marketing and planning, new solution development, advertising and digital for the company’s B2B efforts. She will report directly to LeadingResponse’s CEO, Matthew…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Huble Digital, Aparavi, Arkose Labs, MarqVision, Broadvoice, Nutanix, and Uberflip. Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions…

Uberflip Launches Demandbase App to Dynamically Personalize Content Destinations for ABM Programs at Scale

The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale Uberflip, the leading cloud-based content experience platform (CEP), and Demandbase, the leader in Account-Based Marketing (ABM), announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale. As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting…

Hubspot Solutions Partners The B2B Marketing Lab and Mpull Join Forces to Form Huble Digital

Huble Digital has launched as a result of the merger of HubSpot Elite Solutions Partner, The B2B Marketing Lab, and HubSpot Diamond Solutions Partner, MPULL, two of the largest HubSpot Software Solutions Partners in EMEA. London-based international digital marketing consultancy, The B2B Marketing Laboratory, and the Cape Town-based digital transformation and HubSpot Accredited Advanced Implementation support provider, MPULL, have merged to form Huble Digital Limited – the new international trading brand for the combined…

86% of Traditional Marketers Are Failing to Align Their Marketing With Business Goals

Industry report from Bright reveals fate of the modern marketer Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the future of B2B marketing is agile. Businesses…