B2B Marketing

Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the…
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Let’s face it, our industry is going through a major transformation. While progress is being made for women in the workplace, this is go time- not time to rest on our laurels, and be satisfied with our achievements.  Lean In, #TimesUp and…
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Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing…
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New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions for marketing and sales, announced the expansion of the Openprise Data Marketplace to…
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InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose…
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Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help…
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Customers Will Be Able to Create AI-Driven Sales Plays in the Lattice Atlas Platform Troparé Inc., a thriving developer of self-service B2B marketing and sales acceleration solutions and Lattice Engines, the leading provider of AI-based…
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We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to…
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The Fifth Time Yesler Has Made the List Highlights the Company’s Commitment to Employee Experience and Growth. Yesler, an integrated B2B marketing agency, has been named one of Washington’s 100 Best Places to Work For in 2018. It marks the…
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Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs AI continues to rock the boat for B2B marketing and sales teams. With the…
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Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right…
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Bizible was Also Included on Inc.'s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, now a Marketo company, recently announced that it is one of Inc. Magazine's Best…
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AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams EverString, the leading marketing and sales intelligence software company, announced…
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Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach $1 billion in the next decade. This is mainly due to the fact that they’re such an effective marketing tool. A…
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New Report from Vidyard Shows 83% Year-Over-Year Increase in Video Production and Growing Use of Video Analytics Within B2B Marketing Organizations Vidyard, the leading video platform for business, has released its second annual Video in…
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With Navetti, Vendavo's Commercial Excellence Platform Adds Robust Functionality in Rules-Based, Customer Value-Focused Strategic Price Management Navetti, a leading European provider of price optimization solutions, recently announced…
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Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is an integral component of a B2B marketer’s agenda for leveraging sales and attracting consumer engagement.…
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Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition software and services, was cited as a Leader in The Forrester…
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"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few…
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"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad…
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