B2B Marketing

Customer Feedback Shows Metadata's ROI Payback Period Is 2x-3x Faster Than the Competition With an Average Payback Period of Only Seven Months  Metadata.io, the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and…

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketers need visibility into this…

Company Sets Itself Apart by Adding Pureconversion and Purefunnel to Its Innovative Suite of Solutions to Help Customers Achieve Revenue Goals and Increase Sales and Marketing ROI PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Leveraging innovative strategies and tactics developed through years of research and testing, PureB2B now works across its exclusive network of more than 125 million in-market…

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today's B2B marketers. Only 29 percent of those B2B marketers believe their organization makes a significant impact on the customer experience. Meanwhile, only 36 percent believe their organization…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., PelicanCorp, Alibaba.com, SugarCRM Inc., Engagio, Rakuten Marketing, Google and Ada. Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with…

"The key to success and standing out in a world where loyalty is all but dead is to facilitate trust through transparency." My Journey Hi Katherine, tell us know your journey in technology. How did you decide to join Khoros? I’ve been in the business of tech marketing for almost 20 years, and one of the reasons I love it is that it’s always changing — there are always dynamic new stories to tell and interesting new tools to deliver them. In B2B Marketing, the job is really simple — we’re here to create, accelerate, and…

New Product, Built to Bring Entertainment Together, Features Strategic Relationship With Sling TV TiVo, the company that brings entertainment together, announced TiVo Stream 4K™, an easy-to-use streamer with live TV and Cloud DVR from the Sling TV app, plus leading content services. It gives consumers the power to create the bundle they want across multiple entertainment sources using a smart, intuitive interface making it simple to find, watch and enjoy. “Schurz is thrilled to be working with TiVo on this exciting…

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

"If you want to be successful either in Marketing or Sales, you have to provide actual value to every prospect and every customer each time you have a touch point with them." Hi Etai. Welcome back to MarTech Series. Can you tell us about your most memorable moments in MarTech from 2011-2019? Professionally, the most amazing thing that happened to me during that time was Co-founding Folloze in 2013 and building it into an innovative and successful company. In addition to creating an important product that solves a very…

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

Submissions For 2020 Will Be Accepted Through January 31 Ubisoft Film & Television announced that Heather Quinn, this year’s participant in the company’s Women’s Film & Television Fellowship, has secured a script deal for a feature film. Quinn’s pitch is based on an original idea in the romantic comedy genre set against the backdrop of gaming culture. “Working with the Ubisoft team was a wonderfully collaborative and supportive process and beyond that, I really enjoy spending time with them as people, so I’m…

Executives Named to 2019 Most Influential Corporate Directors List 8x8, Inc., a leading Software-as-a-Service provider of voice, video, chat, contact center, and enterprise-class API solutions powered by one global cloud communications platform, announced that WomenInc. magazine has honored 8x8 board members Monique Bonner and Elizabeth Theophille by recognizing each executive on their 2019 list of Most Influential Corporate Directors. “They are world-class leaders with impressive expertise in their fields. I’m proud…

Cardholders to Now Use Their Card at More Merchants in the UK and Ireland Discover Global Network, the payments brand of Discover, and EVO Payments (“EVO”), a leading global provider of payment technology integrations and acquiring solutions, announced an agreement that will allow EVO merchants in the UK and Ireland to process Discover, Diners Club International and affiliate card networks. “Discover Global Network cardholders want to use their card of choice when traveling, and working with partners such as EVO gives…

project44, the global leader in advanced visibility for shippers and logistics service providers, announced the addition of two industry veterans to its Revenue team – David Panitz as Vice President of Global Accounts and Brett Williams as Regional Vice President of Strategic Accounts. “project44 delivers value unmatched by any other vendor in the market. I’m thrilled to be a part of their story and join them in delivering a new era of trust and predictability to transportation and logistics.” Panitz will join project44 to…

Avora One Optimises Data Analysis Process by Reducing Time Spent on Data Processing and Enhances Decision Making Enabling Business Users to Quickly Find Answers to Their Questions Based on its recent analysis of the European AI-based business intelligence solution market, Frost & Sullivan recognizes Avora with the 2019 European Technology Innovation Award for accelerating the data analytics process with its smart end-to-end AI-based business intelligence solution, Avora One. The solution's unique ability to manage…

MYLIVN, a Munich-based social network, announces the launch of their app, now available for iOS users globally. Mylivn has an endlessly scalable model that allows users to create multiple micro-networks and tailor the platform to their various passions. The company has received a total of 5.5 million euro across three seed rounds and is now entering its Series A financing tour. According to a 2017 YPulse research, 72% of Millennials and Gen Z express a strong preference for personalized products and services. At the same…

Rakuten, Inc. has joined forces with SC30, Inc. and Limitless Creative Company on The Rising, a short documentary film on the explosive growth of basketball in Japan, capturing the intersection of the international sport with homegrown Japanese culture. Featuring appearances from several unique Japanese basketball enthusiasts and six-time NBA All-Star and two-time Kia NBA MVP Award winner Stephen Curry, The Rising makes its worldwide premiere today on Curry's YouTube channel. The Rising can also be viewed worldwide on…

Travel Guard Travel Insurance Provider Debuts Expanded Trip Safety Information for Business Travelers The AIG Travel Assistance App has been upgraded with a significant new feature through a partnership with GeoSure, developer of the most granular, real-time safety measurement platform available. The app, available for both iOS and Android, now provides business travelers who are insured through a group AIG business travel policy with access to hyper-local safety awareness functionality for more than 65,000 cities and…

 Zark announced the launch of their social gaming app on Apple's App Store and Google's Play Store. Zark is a social gaming app that allows users to invite their friends to play private competitive challenge matches and tournaments. Users invite friends to play their favorite games by issuing custom challenges and win credits that can be redeemed for rewards. Marketing Technology News: memBrain Appointed As Digital Brand Licensing Partner For Church & Dwight Gamers are in full control to create…

Broadway's Longest-Running Musical, the Phantom of the Opera, Partners with Broadw.Ai to Create a Seamless, Unique Guest Experience, in Collaboration with Telecharge and Amazon Broadw.ai, the leading AI platform solution for Broadway shows, announced today that The Phantom of the Opera, the longest-running musical in Broadway history, has launched a new skill for Amazon Alexa, providing fans a new, voice-forward way to engage with the Broadway production. For the first time, through an integration with Amazon Pay and…