B2B Marketing

Jeff Winter, CMO at Duck Creek Technologies chats about the use and importance of data in today's marketing process and what CMOs and marketers need to consider when implementing new martech: ___________ Welcome to this MarTech Series…
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Marketers have long been at the bleeding edge of technology. From creating company web pages in the dot coms, to reaching customers with Salesforce and Marketo, and shifting ad spend from print to digital and social advertising—we’ve seen…
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Good Data has become one of the most important factors to making business decisions. Making judgments based on what we think to be true is no longer enough in today's market; data has become important for B2B businesses to remain…
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MarketingProfs is the go-to resource for B2B Marketing Education for 700k+ Marketers at all stages of their marketing careers. MarketingProfs helps organizations provide continuing education to their teams through best-in-class online…
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Industry-First Platform to Advance Category Content Consumption Analysis Contentgine , the world leader in content-based marketing, unveiled its Content Indication Platform, also known as "CIP," for use by business-to-business (B2B)…
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Every business has competitors who deliver the same or similar services and products. The vast business emporium provides the customer with multiple choices. Rising above this competition is only possible by understanding more about…
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Outsell, Inc. Notes That MeritB2B Continues Evolution as a Major B2B Marketing Force with True Influence Acquisition MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Outsell, Inc. has…
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Event is the premier destination for B2B marketing, sales, and product leaders to access the latest research and frameworks to drive business growth Forrester today announced six-time Grammy Award-nominated band Black Pumas will perform at…
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Understanding the psychological behaviors that drive individuals to do what they do has to be at the heart of marketing today. Emotions, rationality, and personalities are built into every individual and business level buying choice, from…
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Customers continue to claim tremendous ROI, ease of use, and outstanding support with 6sense 6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2's 2022 Best Software…
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Newly issued patents granted for innovation in automating recommendations and action across B2B marketing programs and technologies Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce…
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Rick Kelly, CPO at Fuel Cycle shares a few digital ad optimization tips in this chat with MarTech Series: ______ Welcome to this MarTech Series chat Rick, tell us about your time in the B2B Tech marketplace and more about your role at…
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2021 marked our second year of the COVID-19 pandemic impacting every part of our lives. And all industries, including marketing technology, experienced a world of change unlike ever before. The need for digital transformation reached new…
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Amy Heidersbach, CMO at Persado chats about a few key martech and marketing trends that will be the focus in 2022 for B2B teams: ______ Welcome to this MarTech Series chat Amy, tell us more about your marketing journey through the years…
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ON24 gives B2B companies more ways to deliver digital experiences that drive audience engagement, networking, and participation ON24 announced the availability of ON24 Go Live to help marketers stream live video events faster and easier.…
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Ronn Torossian, CEO of 5WPR predicts leading 2022 B2B trends. Torossian says it's safe to assume that most of the marketing approaches that B2B companies adopted throughout the pandemic are going to continue to influence campaign…
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Francis McMahon, EVP, Canon Solutions America shares a few thoughts on what it takes to build differentiated buying experiences in today's online marketplace: ________ Welcome to this MarTech Series chat, Francis. First off, we’d love…
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Lydia Flocchini, one of 26 Executives Crowned “B2B Innovators,” wins SMB Maestros Category in 5th Annual Awards SurePoint Technologies, the leading cloud provider of practice management solutions to law firms, has announced that Lydia…
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Integrate, the leader in B2B Precision Demand Marketing ("PDM"), announced a majority investment from Audax Private Equity. BrightTower, a premier investment banking and M&A advisory services firm, served as exclusive financial…
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Plezi One transforms B2B websites into lead-machines. And it's now available in its public beta version! After changing the way B2B companies do their marketing and with over 400 clients, Plezi wants to expand its offer to help more…
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