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B2B Marketing

NovaSight Leverages Netflix and Disney to Cure Vision Disorders

Company To Present Its AI-Driven Eye Tracking Solutions for Vision Care at CES 2020 NovaSight, a leading provider of digital healthcare platforms, announced that the company will be presenting its AI-driven eye tracking solutions for vision care at the upcoming CES 2020 event in Las Vegas. Traditional vision assessments are manual, subjective and time consuming, which often lead to inaccurate results and treatments, especially for children who do not always understand examiner instructions and cannot properly…

Grazitti Interactive Expands Its Presence in North America

Grazitti Interactive, one of the leading digital products and services provider, announced the opening of its newest office locations at Sunnyvale (California), Seattle (Washington), and Edmonton (Alberta, Canada). With this recent expansion, Grazitti has its presence in the US, Canada, Australia, Singapore, and India. Grazitti expands its footprint in the US with 3 new offices in North America. #SearchUnify The new offices are strategically located across the hubs in the high-tech industry. “With this expansion, Sunnyvale…

MarTech Interview with Ally Lynch, SVP of Marketing at project44

"Marketing leaders need to keep in mind that, in an AI-Centric world, their AI is only as good as the amount and quality of their data." Could you tell us about your role and the team/technology you handle at project44? As Senior Vice President of Marketing at project44, my team and I are tasked with educating companies on how the project44 Advanced Visibility Platform can show them exactly where their shipments are, and what condition they are in, during every step of their journey. Supply chain visibility is a new…

Vonage and Neustar Partner to Implement Call Authentication Solution

Vonage, a global business cloud communications leader, announced that it has partnered with Neustar, a global information services company and leader in identity resolution, to deploy a certified caller solution within the Vonage network. This is the latest of many steps Vonage has taken to address global concerns regarding the proliferation of illegal spoofing and robocalls. Vonage shares its customers' concerns about illegal robocalls, and is committed to providing innovative solutions to protect them from occurring.…

Establishing Norms for Incremental Lift and Conversions for TV Advertising Across 17 Industries and Providing First-Ever Performance…

iSpot.tv, the market leader for real-time TV ad measurement and attribution, announced the first-ever business-outcome benchmarking system for TV advertising. The baselines provide TV networks, brands and agencies with reliable, predictable norms for the key performance measures of incremental lift and conversion across 17 industries. iSpot, which was the first to launch deterministic, always-on business-outcome measurement for TV advertising over three years ago, has since established sufficient critical mass of…

Denodo Platform Now Available on the Google Cloud Platform Marketplace Providing Realtime Data Delivery Through Data Virtualization

Provides Enterprise-scale Data Management Solution for Data Integration without Replication Denodo, the leader in data virtualization, has announced the availability of the Denodo Platform through Google Cloud Platform (GCP) Marketplace, making it easier for organizations to transition data to Google Cloud to accelerate cloud data analytics and data lake initiatives. As a subscription-based offering, the Denodo Platform on GCP Marketplace provides a true enterprise-scale data management solution for real-time data…

Experian Offers Its Data Products on the Newly Launched AWS Data Exchange

More Than 100 Data Products from Experian Are Now Available in AWS Data Exchange Experian's data products will now be available in AWS Data Exchange, a new service from Amazon Web Services (AWS) that makes it easy for AWS customers to securely find, subscribe to, and use third-party data in the cloud. Millions of AWS customers will now be able to discover and license a selection of Experian data products via the AWS Marketplace, giving them a self-serve mechanism to find, procure, and use the data they need in a…

Cloudinary’s New Integration With Shutterstock Streamlines Visual Storage and Collaboration

Cloudinary Users Can Now Access Their Shutterstock Account Directly within Cloudinary’s DAM Solution for Easier, More Efficient Image and Video Management at Scale Cloudinary announced an integration with Shutterstock (SSTK), a leading global technology company offering a creative platform for high-quality content, tools and services. The first milestone of this integration provides Cloudinary users, who also have a Shutterstock account, with direct access to more efficiently manage their licensed images and videos using…

Google Cloud and Palo Alto Networks Expand Strategic Partnership

Companies Partner to Introduce New Threat Detection Solutions and Security Solutions for Anthos; Palo Alto Networks Will Continue to Expand Its Usage of Services Running on Google Cloud Google Cloud and Palo Alto Networks, the global cybersecurity leader, announced new solutions to help customers stay secure. Together, the companies will collaborate to bring new offerings to market and to run several Palo Alto Networks services on Google Cloud, combining the expertise of each company in cloud computing and…

Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver's Third Major Announcement in Q4 Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software. The deal continues Episerver's unparalleled momentum heading into 2020 after the company's November 2019 acquisition of content personalization and analytics company Idio and its December 2019 hiring of longtime SAP executive Alex Atzberger as CEO. "The gifts came early for Episerver with…

Jennifer Hatton Promoted to Executive Vice President and Appointed to Follett’s Executive Committee

Follett Corporation announced the recent promotion of Jennifer Hatton to Executive Vice President of Retail Operations and Course Materials Solutions, and her appointment to the company's Executive Committee.  Reporting to Chief Operating Officer Clay Wahl, Hatton assumes expanded accountability for inventory management across the Follett enterprise as she continues to lead the company's 1,200 college campus retail store operations. "Jenn's breadth of experience at Follett, her…

Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

Cloud Based Video Conferencing Service, IVCi, Shares 5 Top Tips for Effective Video Conferencing

Being able to conduct a successful video conference is important to securing potential clients and collaborating with team members in other locations. But there is more to a successful call than just having the right equipment -- there are tips, tricks, and etiquette that needs to be followed. Here are 5 tips for effective video conferencing from the premier provider of cloud based video conferencing service, IVCi. Keep the call short and concise. Respect every attendee's time by keeping the conference short, sweet, and…

Intema Adds New Advanced Automation Feature to its eFlyerMaker Email Marketing Platform

Intema Solutions Inc., makers of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the launch of a new advanced automation feature for its eFlyerMaker email marketing platform. “This new automation feature was created with the goal of offering a best-in-class, flexible product tailored to our customers’ needs and should open up many new sales opportunities in the enterprise segment,” said Daniel Drouet, Vice President, Products, at Intema. “Combined with…

Baidu’s Facemoji Keyboard Releases Kaomoji Report

Report Reveals Most Popular Kaomoji of 2019 and Insights from 17 Countries As 2019 comes to a close, Baidu, Inc. released a report revealing the most popular kaomoji used globally on its Facemoji Keyboard and Simeji apps throughout the year, as well as other findings and trends. “As 2019 winds down, we want to take a moment to recognize the kaomoji trends of the year and celebrate their significance.” Kaomoji is a popular Japanese emoticon style first popularized in 1986 that consists of Japanese characters and…

New Company, Trupayments, LLC, Launches Grail® Technology Platform to Power Personalized Digital Marketing, Shopping and Retailing Solutions

Initial products, tru Shop-by-Payment® and tru RideItNow Serve Automotive, Powersports and RV Verticals Automobile Consumer Services, Inc. (ACS), announced it has established truPayments, LLC, a financial technology company. In 2017, ACS engineers began building a new platform, GRAIL®, replacing its 11 year old DriveItNow® web application. When completed, GRAIL® will be the most robust personalized marketing, shopping and end-to-end digital retailing solution in the marketplace. ACS formed truPayments, LLC. to…

Swrve Wins at App Growth Awards and Effective Mobile Marketing Awards

Swrve Named the Winner of Best App Engagement Platform at the App Growth Awards and Most Effective Location Campaign Winner at the Effective Mobile Marketing Awards for Its Real-Time Mobile Marketing and Customer Engagement Platform Swrve the world leader in mobile marketing and customer engagement announced it has been recognized by Mobile Marketing Magazine, and the App Promotion Summit as the winner of Most Effective Location Campaign, and Best App Engagement Platform at the Effective Mobile Marketing Awards, and App…

Ingram Micro Strengthens Strategic Focus on Rapidly Growing Cloud and Commerce & Lifecycle Services Businesses

CEO Alain Monié to Spend Additional Time Focusing on Driving Exponential Growth in Cloud and CLS; Paul Bay Named EVP & President Global Technology Solutions with Mandate to Build Further on Company’s Well-Established Industry Leadership Position Ingram Micro Inc. announced it is further strengthening its strategic focus on its rapidly growing Cloud and Commerce & Lifecycle Services (CLS) businesses. Beginning in January 2020, Ingram Micro CEO Alain Monié will dedicate additional time to work even more closely with…

Qumulo File System Now Available in Google Cloud Platform Marketplace

Enables Hybrid IT to Simply Scale-Across On-Prem and Multicloud Environments Qumulo, the leader in enterprise-proven hybrid cloud file storage, announced the availability of its file storage software in the Google Cloud Platform (GCP) Marketplace. Qumulo for GCP provides enterprise organizations with scalable file storage in the cloud that efficiently uses cloud-based resources to minimize solution costs. “At Google Cloud we’re committed to providing customers with the right technology, flexibility and choice they…

SDL Tridion Sites Named Most Scalable Web Content Management Platform

SDL maintains position as a market leader in latest industry rankings by independent analyst firm, Ars Logica SDL, a global leader in content creation, translation and delivery, is pleased to announce that the latest release of its web content management (“WCM”) solution, SDL Tridion Sites 9.1, has been recognized as a market leader by independent analyst firm, Ars Logica, including being best-in-class for enterprise tech stack leverage and extreme scalability. SDL Tridion Sites is SDL’s web content management solution…