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B2B Marketing

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…

True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and…

DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True Influence, the technology leader of intent-based marketing and demand generation solutions, announced DisplayBase, a unified cross-channel B2B media management solution that allows users to manage and optimize their display program. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

Prediction Series 2019: Interview with Peter Gillett, CEO, Zuant

What opportunities and challenges did you and/or Zuant identify at the start of 2018 and have things worked out as planned? Well, the big one here, of course, has been GDPR. By the start of 2018, we were already 18 months into the complete redesign of Zuant’s server-side having seen this as an opportunity to add a lot of other data management facilities along with the requirements of GDPR. This really has been one of our biggest projects, and total elapsed time has been about three years. But we now have a very…

Cognism Secures Innovative AI Patent to Enable B2B Organisations to Rapidly Identify New Revenue Opportunities

Cognism’s Revenue AI Engine Empowers B2B Organisations to Better Manage and Maintain Real-Time, Consistent and High-Quality Data Cognism, the smart all-in-one B2B marketing and sales acceleration solution, has successfully secured a patent for an Artificial Intelligence (AI) engine to address the data challenges faced by sales and marketing teams in B2B organisations. The patent, referred to as the ‘System and method for computational disambiguation and prediction of dynamic datasets’, accelerates Cognism to the forefront…

InsideView Targeting Intelligence Receives Highest Score in Current Offering for B2B Marketing Data

Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advance features for strategic go-to-market planning, and that InsideView is a best fit for B2B marketers who need a comprehensive solution covering marketing,…

How America’s Top Marketers Are Making Progress on the Advancement of Women

Let’s face it, our industry is going through a major transformation. While progress is being made for women in the workplace, this is go time- not time to rest on our laurels, and be satisfied with our achievements.  Lean In, #TimesUp and #MeToo are more than marketable phrases and hashtags — they’ve evolved into supercharged movements. And companies are listening. In the wake of these national discussions, the onus is on leaders to practice what they preach and ensure that gender, inclusion, and the advancement of women…

Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer

Marketing and Digital Media Veteran to Build out Company's Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of data and multichannel marketing solutions, announced Tony Marlow has been appointed chief marketing officer. Marlow is based in New York and reports directly to Michael Iaccarino, chairman and CEO of Infogroup. An accomplished industry veteran with more than a decade of marketing and digital media expertise, Marlow brings a strong track record of turning data into actionable insight…

Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service

New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions for marketing and sales, announced the expansion of the Openprise Data Marketplace to include a broad range of new third-party data partners and a new service enabling marketers to navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data across multiple vendors. Together, the expanded partnerships help marketers and sales…

True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Troparé and Lattice Engines Announce Strategic Partnership to Execute AI-driven Sales Plays via Mobile Devices

Customers Will Be Able to Create AI-Driven Sales Plays in the Lattice Atlas Platform Troparé Inc., a thriving developer of self-service B2B marketing and sales acceleration solutions and Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced a strategic partnership to help customers execute on account-based marketing and sales programs at scale via mobile devices. As a result of this partnership, customers will be able to create AI-driven sales plays in the Lattice Atlas platform,…

Insights on Social Media Marketing: Scoop the Best for B2B Marketing

We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Not long ago, businesses would focus on newspapers and advertising through print. They still do, but clearly, digital media has taken over a major share of the branding budget in 2018. Now with smartphones and social media technology, businesses prefer to surf the tide…

Yesler Named One of Washington’s 100 Best Places to Work For in 2018

The Fifth Time Yesler Has Made the List Highlights the Company’s Commitment to Employee Experience and Growth. Yesler, an integrated B2B marketing agency, has been named one of Washington’s 100 Best Places to Work For in 2018. It marks the second consecutive year and the fifth time overall that Yesler has made Seattle Business Magazine’s list. The Washington Best Companies ranking is determined by anonymous employee participation and feedback. Questions span 10 categories of workplace experience, from culture and rewards…

EverString and Heinz Marketing Explore The State of Artificial Intelligence

Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs AI continues to rock the boat for B2B marketing and sales teams. With the growing maturity of AI and machine learning in marketing technologies, marketing and sales intelligence software powered by automated data science is turning into the most reliable business platform. AI is becoming a core component of marketing technology solutions; the promise of AI is not…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

Bizible Recognized as One of Inc. Magazine’s Best Workplaces 2018

Bizible was Also Included on Inc.'s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, now a Marketo company, recently announced that it is one of Inc. Magazine's Best Workplaces. Inc. recognizes companies whose employees both love what they do and where they do it. One thing that lands a business on the Best Workplaces list is a workplace philosophy that inspires employees, with Bizible ranking high in this category. Bizible founder and Senior Vice…

EverString Data Platform Breaks New Ground in B2B Sales and Marketing

AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams EverString, the leading marketing and sales intelligence software company, announced record-breaking first quarter bookings that were 300% greater than the same period in 2017. In January, the company launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time.  Recommended Read: B2B…

How to Be Less Boring at Your Next Webinar

Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach $1 billion in the next decade. This is mainly due to the fact that they’re such an effective marketing tool. A webinar gives you a conversation at scale, which no other platform can deliver. And yet, webinars aren’t always treated with the attention they deserve and sometimes come across as overly scripted or just plain boring. The challenge for webinar hosts is making their presentations more…

B2B Video Content to Double Within 12 Months, Says Vidyard Report

New Report from Vidyard Shows 83% Year-Over-Year Increase in Video Production and Growing Use of Video Analytics Within B2B Marketing Organizations Vidyard, the leading video platform for business, has released its second annual Video in Business Benchmark Report revealing the latest trends in video production, publishing, viewing and tracking by marketing organizations. Analyzing first-party data from more than 250,000 videos published on the Vidyard platform in 2017, the report reveals exponential growth in the average…