OneSource® Maker Avention Acquired by Dun & Bradstreet for $150 Million
Dun & Bradstreet, Inc., the New Jersey-based B2B data provisioning company, announced its acquisition of Avention, the maker of OneSource® solutions. The acquisition makes Dun & Bradstreet (D&B) a commanding force in the Sales Acceleration market, enabling marketing and research teams to improve user engagement, enhance adoption and productivity, and improve overall business strategy.
Avention’s OneSource® solutions offer organizations a clear insight into customer database and market analytics, brought…