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B2B sales

Incentive Solutions’ Mark Herbert Featured in Jay McBain’s “Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement”

Forrester Research’s Principle Analyst Jay McBain cites Mark Herbert, President and CEO of Incentive Solutions, in his argument for more strategic data analytics and KPIs to drive success in the modern channel Forrester Research released its latest B2B marketing report: “Unlocking The Power of Partner Ecosystems Demands Powerful Measurements.” Written by Principal Analyst and channel sales thought leader Jay McBain, the report sheds insight into what B2B sales and marketing organizations must do to achieve success in…

Affinity Acquires Nudge.ai; Brings AI to the Center of Every Sales Deal

New Relationship Intelligence product for sales teams due out later this year; Affinity expands to open a Canadian office AI in sales is a fast-growing category within the martech and sales tech economies. Affinity, the leading Relationship Intelligence platform, announced today the acquisition of Nudge.ai. Nudge.ai is a Revenue Intelligence platform designed to build relationships and grow sales. In a Martech Interview, Co-founder of Affinity, Shubham Goel had said - "We think the biggest disruption will occur due to…

Sales Enablement Primer: Vendors and Services

This article titled "Sales Enablement Primer" consists of an infographic. The infographic features the top sales enablement software vendors and service providers. The list is verified from various leading independent product recommendations and review platforms. Sales Enablement primer will help young sales and marketing professionals get familiar with the current state of martech and sales tech industries.Read the full blog here.Subscribe to our Infographics and Primer Series to get familiar with the latest in…

Conexiom Announces Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, the World’s Leading Enterprise…

Conexiom’s Customers Can Now Easily Manage Emailed Orders in Salesforce Conexiom announced it has launched Conexiom Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to achieve their digital transformation goals and increase productivity. Conexiom launches an order management app on the Salesforce App Exchange! Tweet this Built on Salesforce Commerce Cloud, Conexiom Sales Order Automation is currently available on AppExchange Marketing Technology News: Why Audio…

Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Telaria Appoints Digital Publishing Veteran, William Jones, as Head of Publisher Development in EMEA

Telaria, Inc., the complete software platform that optimises yield for leading video publishers, announced the appointment of former Digiday Commercial Director, William Jones, as Head of Publisher Development, EMEA. “It’s an exciting time to join Telaria, I’m looking forward to combining my skills and experience with Telaria’s innovative technologies and customer-centric ethos, empowering publishers to unlock the value of their premium video inventory across mobile, desktop and CTV.” As the latest addition to the growing…

MarTech Interview with Ross Kramer, CEO at Listrak

"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations." Hi Ross, tell us about your role and journey into technology. My journey into the world of technology started when I was pretty young. Growing up, I was fascinated by computers and I started selling them when I was still in high school. From there, I founded a web hosting and web design business while I was in college, and when I graduated, myself and a…

Prediction Series: Interview with James Barlow, Country Manager UK & Ireland at Akeneo

Tell us about the most astonishing development you predict for B2B marketplaces? The rise of blockchain-based B2B marketplaces for trustworthy relationships. In 2020, we’ll see a continued rise in specialized B2B marketplaces to meet the needs of highly specialized buyers and sellers in vertical markets. Complex B2B services usually require workflow and collaboration tools to drive significant efficiencies for buyers and suppliers, as well as build trust between buyers and sellers. A great example is how Honeywell has…

ChatBook Raises $1 Million in Funding for Chatbots

Japanese startup ChatBook has raised a $1 million funding round led by from Monex Ventures Co., Ltd., Mitsui Sumitomo Insurance, VOYAGE VENTURES Co., Ltd., and East Ventures Co., Ltd.,  The startup has managed to attract key partnerships with Facebook, Salesforce and Marketo and has fully integrated ChatBook’s chatbots into the fast-growing B2B enterprise landscape and with processed more than 1 million data points of customer information, since their start in 2018. Prior funding has included: Salesforce Ventures, East…

True Influence Provides Complimentary Offer of Intent Data to B2B Sales and Marketing Professionals with its Award-Winning InsightBase…

The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful market intelligence and customer insights True Influence, the technology leader of intent-based marketing and demand generation solutions, announced complimentary access to its award-winning InsightBase advanced marketing intelligence solution, providing users with the ability to identify meaningful intent signals that represent real opportunities to engage and connect with a target…

How Revenue Alignment Extends the Concept of Sales Enablement

Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was a fantastic conference that left attendees with much to consider as we look forward throughout the next couple of years. The theme - “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine” – underscored revenue alignment and customer-centricity. Revenue Alignment Takes Shape in the Sales Enablement Industry SiriusDecisions stated that revenue aligned…

Liferay Names Jonathan Tam Vice President of Marketing

Liferay selects former Forrester and SiriusDecisions Senior Research Director to lead the company’s global marketing department Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that recognized B2B sales and marketing authority Jonathan Tam has joined the company as Vice President of Marketing. Reporting directly to Liferay CEO Bryan Cheung, Jonathan will direct Liferay’s global marketing activities as a member of the company’s executive team.…

MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…

Gartner Reveals New B2B Sales Approach to Win in Today’s Information Age

Sales Reps Must Help Customers Make Sense of the Buying Journey Providing prospects with high-quality information and “thought leadership” is no longer a differentiator for sales organizations — to succeed today, according to Gartner, Inc. Sales leaders must help customers make sense of the massive amount of quality information they encounter as part of a purchase and proactively guide them through the buying journe. Gartner expert Brent Adamson explains how #B2B buyers have reached an information saturation point,…

OppSource Hires Former RevJet Director to Grow Business, Lead Enterprise Deals

OppSource, a leading provider of next-gen sales engagement for B2B sales teams, announced the hire of Derek Gavigan as Vice President of Sales. Gavigan will be leading the company’s sales team while developing and executing a comprehensive sales strategy as the software company continues to grow its base of elite enterprise customers. “As we continue to grow, we need sales leadership that can help us with our focus on enterprise SaaS sales,” said Mark Galloway, CEO and Co-Founder at OppSource. “Derek has a great track…

SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless

SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how far sales and marketing has come just since the previous year’s Summit. Sales enablement is one such area that is growing at an unstoppable rate. With more than 60 percent of organizations investing in sales enablement, it was unsurprisingly a hot topic of conversation at…

Sales Development Report: Bots, Chat Will Be the Next Big Thing, Live Call Still Dominates and GDPR Drives Changes

Third Annual Report Reveals New Sales Development Applications Across Organizations; Key Areas in Which Teams Are Challenged and Successful GDPR is forcing sales development functions to adopt LinkedIn as one of the top outbound channels for Sales Development Reps (SDRs), according to new research released today by research and advisory firm, TOPO. The 2019 Sales Development Benchmark Report analyzes top trends, strategies and tactics adopted by today’s leading sales development organizations, detailing what B2B…

The Most Powerful CRM Software Powered by Fastbase is About to Launch in June for 50 million Google Analytics users

Fastbase, Inc. is about to set new standards in the world of digital marketing and lead generation with the launch of what will be the future's most powerful CRM system. The first version of the new CRM system will be released in the summer of 2019, and will be freely available to all 50 million Google Analytics users for free. Visitor data and web leads generated from the Google Analytics add-on will automatically feed, in real-time, into the user's CRM system. The new CRM system will feature brand new capabilities for…

Seismic HomePage Unveiled to Deliver True Personalization to Sellers for Maximum Productivity

Seismic Announces Series of Product Updates Designed to Further Leverage the Platform’s Intelligence and Situational Awareness Capabilities Seismic has announced the launch of Seismic HomePage. Seismic HomePage is a situationally aware homepage that spotlights relevant information for each individual seller and recommends next steps based on what is likely to help them engage their unique set of buyers. The launch is one of multiple product announcements from the global leader in sales and marketing enablement -- all…

B2B Brands, Stop Trying to Make B2C Happen

Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article after article talking about social selling, the importance of omnichannel commerce, the value of influencer marketing in B2B, and more. And in many ways, this advice is sound. After all, buyers are consumers as well, and they expect engaging, convenient and simplified experiences from B2B businesses. Still, many strategies that work in the consumer space simply won’t gain ground in B2B. That’s because,…