The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful …
How Revenue Alignment Extends the Concept of Sales Enablement
Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was …
Liferay Names Jonathan Tam Vice President of Marketing
Liferay selects former Forrester and SiriusDecisions Senior Research Director to lead the company’s global marketing department Liferay, Inc., which makes …
MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech
"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about …
Gartner Reveals New B2B Sales Approach to Win in Today’s Information Age
Sales Reps Must Help Customers Make Sense of the Buying Journey Providing prospects with high-quality information and “thought leadership” is …
OppSource Hires Former RevJet Director to Grow Business, Lead Enterprise Deals
OppSource, a leading provider of next-gen sales engagement for B2B sales teams, announced the hire of Derek Gavigan as Vice …
SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless
SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days …
Sales Development Report: Bots, Chat Will Be the Next Big Thing, Live Call Still Dominates and GDPR Drives Changes
Third Annual Report Reveals New Sales Development Applications Across Organizations; Key Areas in Which Teams Are Challenged and Successful GDPR …
The Most Powerful CRM Software Powered by Fastbase is About to Launch in June for 50 million Google Analytics users
Fastbase, Inc. is about to set new standards in the world of digital marketing and lead generation with the launch …
Seismic HomePage Unveiled to Deliver True Personalization to Sellers for Maximum Productivity
Seismic Announces Series of Product Updates Designed to Further Leverage the Platform’s Intelligence and Situational Awareness Capabilities Seismic has announced …
B2B Brands, Stop Trying to Make B2C Happen
Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article …
Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data
Bombora’s Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora …
TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite
Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks …
SaleScout Data Solutions Adds Sales And Marketing Experts To Its Team
Filling Customer Pipelines and Growing the Business Put into Focus SaleScout Data Solutions, a leading B2B sales and marketing data …
How to Be Less Boring at Your Next Webinar
Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach …
Kapost Benchmark Identifies the State of B2B Sales-Marketing Alignment
While 68 Percent of Marketers and Salespeople “Agree” or “Strongly Agree” That “Our Marketing and Sales Teams Are Closely Aligned,” …
Metadata and Conversica Partner to Automate AI-driven Lead Gen
The Partnership Will Automate the Marketing and Sales Development Process for B2B Companies Metadata Inc, the pioneering AI-operated demand generation …
New Report Offers A Magnified Approach to B2B Selling in 2018
CSO Insights releases 2018 Buyer Preferences Study to Find Half of the B2B Buyers Make Up Their Minds Before Talking to B2B …
TechBytes with Eric Moller, Chief Technology Officer, Atomic X
Eric Moller Chief Technology Officer, Atomic X Atomic X recently launched a chatbot for marketing and sales - Rufus. Chatbots …
Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai
"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value …