Browsing Tag

B2B sales

BNZSA Launches the Most Complete Intent Activation Solution to Identify, Track and Activate Intent Data for B2B Sales and Marketing…

Leading B2B IT marketing agency, BNZSA, today launches the BNZSA Intent Activation Engine, the most complete end-to-end solution to identify, track and activate Intent data for B2B sales and marketing professionals. For the first time ever, BNZSA's Intent Activation Engine connects all the disparate tools available to deliver the most accurate buyer Intent data, with the highest possible lead qualification and industry standard GDPR compliance. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at…

How Marketers Can Use Call Tracking To Link Ad Spend To Revenue

The past year’s economic downturn brought on by the COVID-19 pandemic has posed new challenges for marketers across industries. As businesses looked to protect cash flow, marketing teams were often the first to feel the impacts of tightening budgets and resource constraints, with 44% of CMOs reporting budget cuts in 2020. But, while their resources were constrained, businesses leaned even harder on their marketing teams to drive leads — and ultimately revenue — for business growth. This pressure is forcing marketers to…

PureB2B Launches PurePredict, Uses Multi-Source Intent Data to Change the Future of Demand Generation

PurePredict aggregates and analyzes three layers of intent data - contact-level intent, domain-level consumption trends, and company-level social media intent triggers to provide more accurate in-market buying predictions PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams…

The Evolution of B2B Consumer Preferences

2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three-months. So what are the implications of this shift to digital channels? Business leaders must reimagine the buying experience and look at how to…

IntentData.io Announces Contextual Technographic Data For Technology Marketing and Sales

Contextual Technographics Add Depth and Actionable Insight to Sales and Marketing Data Stack IntentData.io, Inc. announces the release of Contextual Technographic Data to fill a gap in enterprise and rapid growth companies' marketing data stacks. Technographics are commonly used as part of ICP (ideal customer profile) account identification and prioritization. Whether to identify opportunities to displace a vulnerable competitor, focus on prospects with unmet needs, perform broad market research, identify complementary…

Qualified.com Welcomes Longtime Salesforce Executive Dan Darcy as Chief Customer Officer

After more than a decade championing product innovation and customer success at Salesforce, Darcy joins conversational sales and marketing platform Qualified amid massive year of 800% revenue growth Qualified, the conversational sales and marketing platform for revenue teams that use Salesforce, announced it has hired industry luminary and longtime Salesforce executive Dan Darcy as Chief Customer Officer. Darcy brings over 13 years of leadership at Salesforce to help enterprise B2B brands such as Adobe, Bitly, SurveyMonkey,…

MarTech Interview with Doug Winter, CEO and Co-founder, Seismic

"Along with looking into opportunities to expand internationally, we will continue to look at opportunities to enhance and expand our platform through strategic, targeted acquisitions." What is the driving force behind your latest tech funding? How did you plan to pull this feat in the middle of a pandemic? Simply put, we’re experiencing a period of high growth and momentum right now. We’ve built a reputation as a best-in-class sales enablement and marketing orchestration platform. That said, we still have much more…

Aptivio Releases the First Augmented Intelligence App for B2B Sales Professionals

Aptivio announced the release of V2.0 of its Augmented Sales Intelligence App, with a new intuitive UX design built for Sales Professionals to help sell more in a volatile economic world The intelligent market monitor platform has historically been more focused on generating powerful demand and risk signals consumed via APIs rather than an application interface. Aptivio invested in the simplification and streamlining of the interface, with consumer-like ergonomics and frictionless sales workflow. Marketing Technology News:…

PROS Appoints Sherry Lautenbach as Senior Vice President, Global B2B Sales

Veteran leader to drive sales strategies to accelerate revenue growth globally PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Sherry Lautenbach, a veteran technology sales leader, has joined the company as Senior Vice President, Global B2B Sales. Lautenbach will be responsible for driving enterprise adoption of PROS solutions and the PROS Platform as organizations seek to transform end-to-end selling experiences across traditional and digital channels to meet buyers’…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Post-Pandemic, Prioritizing B2B Digital Experience Is No Longer an Option

The pandemic has accelerated a long overdue shift to the digitization of B2B sales. In this environment, seamless digital experiences and a renewed focus on the brand are vital to engage buyers and maintain customer relationships. For too long, B2B digital customer experience has lagged behind that of their consumer counterparts. The perceived wisdom on this matter suggests that complex products, and the importance of personal relationships, make shifting to a digital sales experience unattainable, which is simply not the…

Accenture Completes Acquisition of B2B Sales Firm N3

N3 combines specialized sales talent with AI-powered insights to deepen B2B sales interactions Accenture has completed its acquisition of N3, an Atlanta-based business-to-business (B2B) sales firm that combines specialized talent with artificial intelligence (AI) and machine learning (ML) capabilities to enable smarter, more efficient sales interactions. “Bringing N3 into the Accenture family will better enable us to help companies influence purchasing decisions at critical stages” Now part of Accenture…

Bravado Launches “Warm Intros,” a Trusted Marketplace to Help Sales Professionals Challenged by COVID-19 Layoffs

New platform represents the future of sales by offering more than $10 million in opportunities to sales professionals hobbled by the pandemic Bravado, the online community for sales professionals, launched "Warm Intros," the first marketplace of its kind for sales professionals to transform their networks of trusted contacts into a new opportunistic revenue stream. Bravado has already identified more than $10,000,000 in potential income-generating opportunities that are available right now on the platform. Sales…

SuperATV Rides Ecommerce Wave, Boosts Average Order Value 13% by Focusing on Search & Merchandising

Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced the improved results SuperATV, an off-road brand specializing in aftermarket accessories for UTVs and ATVs, has seen after implementing Searchspring’s Search & Autocomplete and Category Navigation solutions. Selling its products direct-to-consumer and via Amazon and eBay marketplaces, SuperATV recently experienced a surge in new business during the COVID-19 outbreak, attributed to renewed consumer interest in…

Sales Expert Tiago Pinto Joins ValueSelling Associates

ValueSelling Associates Increases Its Footprint in Portugal ValueSelling Associates, Inc. announces its partnership with Tiago Pinto to expand ValueSelling’s customized sales training and sales coaching offerings in Portugal. In his role, Tiago helps sales people, sales managers, and managing directors achieve revenue targets through the ValueSelling Framework, a proven value-based sales approach. As a successful sales leader for more than 20 years, Tiago has worked with sales leaders and their teams in the pharmaceutical,…

SalesHood Modernizes Legacy Sales Kickoff Events With the Launch of SKOx for Virtual Teams

SKOx Is the Solution for Revenue Leaders to Energize, Engage, and Educate Their Remote Teams for Their Upcoming Virtual Sales Kickoffs SalesHood, the all-in-one Sales Enablement Platform, is launching SKOx to power virtual sales kickoff experiences. Companies are coming off an incredibly challenging economic environment in 2020, where customer-facing teams have had to adjust daily to survive. Going into 2021, aligning all go-to-market teams has never been more critical. Yet, companies are struggling to find ways to…

PunchOut2Go Offers Laboratory Supplier PunchOut Catalogs in Partnership with ILDA

PunchOut2Go Enables Laboratory Suppliers Integration Capabilities for Commerce with eProcurement Spend Management Platforms in Partnership with ILDA PunchOut2Go, a leading eProcurement and eCommerce integration provider, has partnered with the Independent Laboratory Distributors Association (ILDA) to provide PunchOut catalog and B2B sales order automation capabilities to ILDA members. ILDA is the pre-eminent membership association for distributors and manufacturers of laboratory equipment and supplies. With over 100…

Gary Nemmers Joins the Rolldog Board of Directors

Rolldog, a new player in the Customer Relationship Management (CRM) / Opportunity Management space,  announced the appointment of Gary Nemmers to its Board of Directors. With more than 2 decades experience in the software / technology space, Nemmers brings a wealth of leadership and industry knowledge to the board. "Rolldog is one of those companies that has the potential to make a real impact in the CRM space," said Nemmers. "I am thrilled to be involved with such an innovative company and I look forward to helping…

Revenue Intelligence Drives Better Business Results, Finds New Research Study

Companies using revenue intelligence tools are more than twice as likely to significantly exceed revenue goals Business leaders are increasingly recognizing the need to go beyond Customer Relationship Management (CRM) to maximize their sales results. A Forrester Consulting study published today reveals that companies using revenue intelligence to supplement traditional CRM are more than twice as likely to significantly over-perform their sales goals as compared to companies lagging on adoption of revenue intelligence…

PathFactory Delivers Next-Gen Content Experience Tool For B2B Sales Teams

After being the first to bring actionable content consumption data into the CRM last year, PathFactory announces new PathFactory for Sales functionality designed to improve close rates and overall sales efficiency, and empower every company’s sales force to become a fully-trackable content distribution channel. https://vimeo.com/332575702 Now more than ever, as B2B buying power and sales teams are scaled back, it’s critical for salespeople to know exactly which prospects and customers are sales-ready and which need…