B2B sales

Companies using revenue intelligence tools are more than twice as likely to significantly exceed revenue goals Business leaders are increasingly recognizing the need to go beyond Customer Relationship Management (CRM) to maximize their sales results. A Forrester Consulting study published today reveals that companies using revenue intelligence to supplement traditional CRM are more than twice as likely to significantly over-perform their sales goals as compared to companies lagging on adoption of revenue intelligence…

After being the first to bring actionable content consumption data into the CRM last year, PathFactory announces new PathFactory for Sales functionality designed to improve close rates and overall sales efficiency, and empower every company’s sales force to become a fully-trackable content distribution channel. https://vimeo.com/332575702 Now more than ever, as B2B buying power and sales teams are scaled back, it’s critical for salespeople to know exactly which prospects and customers are sales-ready and which need…

Increased team and new sponsors for SaaSGrowth event Sales Confidence, the UK’s leading community for SaaS sales leaders, is bucking the current trend for businesses during the Covid-19 pandemic and is confidently growing. The company that champions the wellbeing of sales people at all stages of their career, is expecting to double the size of its team over the next 12 months as it develops the three distinct lines of business that set it apart in the market. Marketing Technology News: Virtu Lauches Open Technology,…

New digital community fosters knowledge-sharing, career development, and education for business-to-business (B2B) sales professionals Sales Hacker, the top destination for sales education and career acceleration, launched a new interactive community for sales professionals. The Sales Hacker community provides an educational and interactive hub to help sales professionals grow expertise, share knowledge, and develop professionally by learning from their peers and industry leaders. “I am thrilled to launch this community to…

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE).  By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing. Personality-Based Sales empowers B2B Sellers to better understand buyers, what motivates them, and what drives their decisions. It enables sellers to custom-tailor their pitches and radically improve how they build trusted…

Improvements to Engagio Scout for Sales enable revenue teams to better understand account engagement and take action accordingly Engagio, the leading B2B account-based engagement platform, today announces a significant upgrade to its engagement intelligence solution, Engagio Scout for Sales. With these enhancements, sales reps (and the teams supporting them, including ops, SDRs, and marketing) now have access to a Unified Account Inbox, allowing them to mine emails and calendars, bringing previously hidden account…

Forrester Research’s Principle Analyst Jay McBain cites Mark Herbert, President and CEO of Incentive Solutions, in his argument for more strategic data analytics and KPIs to drive success in the modern channel Forrester Research released its latest B2B marketing report: “Unlocking The Power of Partner Ecosystems Demands Powerful Measurements.” Written by Principal Analyst and channel sales thought leader Jay McBain, the report sheds insight into what B2B sales and marketing organizations must do to achieve success in…

New Relationship Intelligence product for sales teams due out later this year; Affinity expands to open a Canadian office AI in sales is a fast-growing category within the martech and sales tech economies. Affinity, the leading Relationship Intelligence platform, announced today the acquisition of Nudge.ai. Nudge.ai is a Revenue Intelligence platform designed to build relationships and grow sales. In a Martech Interview, Co-founder of Affinity, Shubham Goel had said - "We think the biggest disruption will occur due to…

This article titled "Sales Enablement Primer" consists of an infographic. The infographic features the top sales enablement software vendors and service providers. The list is verified from various leading independent product recommendations and review platforms. Sales Enablement primer will help young sales and marketing professionals get familiar with the current state of martech and sales tech industries.Read the full blog here.Subscribe to our Infographics and Primer Series to get familiar with the latest in…

Conexiom’s Customers Can Now Easily Manage Emailed Orders in Salesforce Conexiom announced it has launched Conexiom Sales Order Automation for Salesforce Commerce Cloud on Salesforce AppExchange, empowering customers to achieve their digital transformation goals and increase productivity. Conexiom launches an order management app on the Salesforce App Exchange! Tweet this Built on Salesforce Commerce Cloud, Conexiom Sales Order Automation is currently available on AppExchange Marketing Technology News: Why Audio…

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Telaria, Inc., the complete software platform that optimises yield for leading video publishers, announced the appointment of former Digiday Commercial Director, William Jones, as Head of Publisher Development, EMEA. “It’s an exciting time to join Telaria, I’m looking forward to combining my skills and experience with Telaria’s innovative technologies and customer-centric ethos, empowering publishers to unlock the value of their premium video inventory across mobile, desktop and CTV.” As the latest addition to the growing…

"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us deliver on customer expectations." Hi Ross, tell us about your role and journey into technology. My journey into the world of technology started when I was pretty young. Growing up, I was fascinated by computers and I started selling them when I was still in high school. From there, I founded a web hosting and web design business while I was in college, and when I graduated, myself and a…

Tell us about the most astonishing development you predict for B2B marketplaces? The rise of blockchain-based B2B marketplaces for trustworthy relationships. In 2020, we’ll see a continued rise in specialized B2B marketplaces to meet the needs of highly specialized buyers and sellers in vertical markets. Complex B2B services usually require workflow and collaboration tools to drive significant efficiencies for buyers and suppliers, as well as build trust between buyers and sellers. A great example is how Honeywell has…

Japanese startup ChatBook has raised a $1 million funding round led by from Monex Ventures Co., Ltd., Mitsui Sumitomo Insurance, VOYAGE VENTURES Co., Ltd., and East Ventures Co., Ltd.,  The startup has managed to attract key partnerships with Facebook, Salesforce and Marketo and has fully integrated ChatBook’s chatbots into the fast-growing B2B enterprise landscape and with processed more than 1 million data points of customer information, since their start in 2018. Prior funding has included: Salesforce Ventures, East…

The company is providing complimentary use of InsightBase, providing users with access to verified intent data that helps generate powerful market intelligence and customer insights True Influence, the technology leader of intent-based marketing and demand generation solutions, announced complimentary access to its award-winning InsightBase advanced marketing intelligence solution, providing users with the ability to identify meaningful intent signals that represent real opportunities to engage and connect with a target…

Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was a fantastic conference that left attendees with much to consider as we look forward throughout the next couple of years. The theme - “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine” – underscored revenue alignment and customer-centricity. Revenue Alignment Takes Shape in the Sales Enablement Industry SiriusDecisions stated that revenue aligned…

Liferay selects former Forrester and SiriusDecisions Senior Research Director to lead the company’s global marketing department Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that recognized B2B sales and marketing authority Jonathan Tam has joined the company as Vice President of Marketing. Reporting directly to Liferay CEO Bryan Cheung, Jonathan will direct Liferay’s global marketing activities as a member of the company’s executive team.…

"Using AI and ML to improve and make the customer experience more exciting and personal is intriguing." Tell us about your role and journey into Technology. What inspired you to start at Zylotech? My Co-Founder, Iqbal Kaur and I spent years building analytics software and innovation engines for enterprise brands. We were both struck by how difficult it was for businesses to manage and consume their customer data. Despite heroic efforts to plan data discovery, schemas, build connectors, transform data, and do advanced…