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B2B tech

TechBytes with Ayal Steiner, VP of Global Ad Revenue at Outbrain

Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer models and leveraging digital channels such as Search, Social and Discovery to reach customers. Historically we have always seen a surge in advertiser activity towards global sales events such as black friday / cyber Monday etc, but with Covid-19 we expect an unprecedented surge in activity. We are running workshops and online webinars to…

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform

New Offering Will Help IT Vendors Better Engage Active Accounts and Prospects Within Growing Managed Service Provider Market TechTarget, Inc. , the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine, TechTarget’s SaaS-based purchase intent insight platform. This new offering helps technology companies identify verified, hard-to-find Managed Service Providers (MSPs) who are actively evaluating IT products to purchase and…

Demandbase Promotes Chief Revenue Officer Gabe Rogol to CEO

7-year Demandbase veteran to expand ABM category leadership and drive the company's next stage of growth Demandbase, the leader in Account-Based Marketing (ABM), announced the appointment of Chief Revenue Officer Gabe Rogol to CEO. Chris Golec, the founder and previous CEO of Demandbase, will become Chief Strategy Officer. Under Golec's leadership, Demandbase created the ABM technology category and grew the company beyond $100 million with some of the world's largest and fastest-growing companies as customers. "Breaking…

G2 Marks First Million Reviews with Chicago’s Best B2B Tech Companies Reveal

G2 marks milestone by showing Chicago pride and giving a glimpse into the growth of Chicago tech G2.com (formerly G2 Crowd), the world's largest B2B tech marketplace for software and services that helps businesses make smarter buying decisions, has launched its ranking of the Top B2B Tech Companies in the Chicago area in partnership with the Illinois Technology Association (ITA). Founded and headquartered in Chicago, G2 created the list to celebrate reaching its first million reviews. The rankings give a glimpse into…

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its latest eBook titled, “Building a Thought Leadership Program to Drive Value and Trust.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who are looking to increase brand reputation across targeted growth areas. As a result, PAN’s latest eBook brings together years of best practices and overall strategy in an easy-to-follow guide for developing a winning…

MarTech Interview with Steve Taylor, CEO, BlueRush

"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format." Tell us about your role and journey to Customer Experience Management? What made you join BlueRush? I started working in Customer Experience in the pioneer days of web development (the mid 90’s). I’ve always had a passion for creating unique digital experiences that help drive measurable business results. When I saw the power of the…

Interview with Vamshi Mokshagundam, Co-Founder and CEO, Siftery

"I expect mobile marketing spend to grow by double digits each year, in the next decade."Tell us about your journey as a tech-entrepreneur. What galvanized your co-founders to build Siftery? Ayan and I both started our careers in technology just as virtualization and cloud computing were taking shape. As we helped companies understand and adopt these technologies, we had a ring-side view of how they evolved and what drove their success. We picked early the signal of how the emergence of cloud and SaaS models would…