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B2C experience

DocuSign Welcomes Former Microsoft and Tech Industry Veteran as CTO

DocuSign announced the appointment of Kamal Hathi as its new chief technology officer (CTO) to support the expansion of the DocuSign Agreement Cloud. With over 25 years of experience leading technology and product teams at startups and global multinationals alike, Hathi will oversee the development and execution of DocuSign's technology roadmap. This will support the company's broader platform and infrastructure strategy, drive rapid innovation for customers and contribute to the company's ongoing leadership in the cloud…

Study Reveals Surge in Demand for Online B2B Purchases as COVID-19 Slows Direct Sales

Wunderman Thompson Commerce’s B2B Future Shopper report shows nearly half of all B2B purchases are now made online New research by Wunderman Thompson Commerce has revealed that almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic. The B2B Future Shopper report 2020 – which surveyed over 200 B2B professionals in the UK on the current B2B commerce landscape – found that many businesses have moved away from…