B2C marketers

FastCache and Visual Segmentation enhancements to MessageGears Segment make segmentation 5-10x faster, allowing Marketers to test campaigns and respond to customers more quickly MessageGears, the only customer marketing software company to prioritize direct access to customer data for B2C Marketers, announces a significant update to its MessageGears Segment product, which enables Marketers to use deeply segmented data in currently running campaigns. The new feature set, including FastCache and updates to…

Brands Make the Most of Email To Keep Customers Engaged Liveclicker, a global provider of real-time email personalization solutions for B2C marketers, announced that clients, NASCAR, Rover and BrandsMart USA, were awarded as Email Innovators. These brands won for their ability to find creative new ways to engage subscribers and make their teams more efficient. Being named an Email Innovator is particularly meaningful in the midst of the pandemic, which drove millions of people online, where email was a key communication…

New Survey Findings Conducted by SubjectLine.Com Unveil Consumer Preferences Towards Email Marketing and Its Effectiveness This Holiday Season SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analyzed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% of respondents indicated they are more likely to open emails from brands during the holidays…