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ING Research: Customers Willing to Drop Brands Based on Perceived Environmental Impact

Survey finds consumer adoption of circular practices hinges on convenience, availability and understanding of sustainable options offered by companies A new global survey commissioned by ING shows consumer attitudes have reached a tipping point, leading them to avoid brands that don’t prioritize sustainability and environmental issues. Despite demanding change, customers will still engage in the linear ‘convenience economy’ model of ‘take, make and waste’ unless companies offer a more seamless transition towards the…