Barry Pellas

The Globant Company, Releases New Data Showing The Implication of AI Investments and Consumers' Current Relationship With Chatbots Along with personalized insights and automated processes, the rise in artificial intelligence (AI), has also brought a disconnect with it. In its latest study, PointSource, a Globant company, found that many consumers have already had a taste of AI, but there is still a gap when it comes to understanding and accepting its applications, such as chatbots. However, regardless of the…

CTOs and Senior Executives Speak about the Functionality of ML/AI in Martech Growing up watching Rosie the Robot take care of the Jetsons’ house in Skypad Apartments was fun. With ABC all set to bring back the world of Orbit City through a live-action series, one wonders if we are anywhere close to achieving what the original writers thought we would have by the 21st century. No, not the flying cars yet, but we do have George’s RUDI - Referential Universal Digital Indexer – aka workstations and the internet. Now if only…

Barry Pellas Chief Technology Officer, PointSource A recent study by PointSource, called The Executing Digital Transformation, probed 300 decision makers in marketing, IT and operations about the challenges businesses face when trying to make improvements with the end-users in mind. Challenges include framing a digital strategy, ensuring departments work in synergy and knowing what the consumer wants. We spoke to Chief Technology Officer at PointSource Barry Pellas about how to navigate this digital transformation.MTS:…