Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas …
Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns
Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate …
Can Transparency Really Stop Fyre Burning Influencer Marketing?
The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on …
Bazaarvoice Appoints Joe Rohrlich as Chief Revenue Officer
Bazaarvoice, Inc. announced that it has named Joe Rohrlich as Chief Revenue Officer (CRO). Previously the General Manager and Executive Vice President of Bazaarvoice’s European …
Bluecore Strengthens Engineering Team With Appointment of SVP, Engineering David Dyar
Retail Marketing Technology Company Invests in R&D Capabilities, Builds Out Engineering Team To Scale Technology To Meet Expanding Needs of …
Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday
By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly …
Mid-market Migration; 76% of Shoppers Turn to Luxury Brands for Christmas Gifts
Budget Brits Are Using Discount Days like Black Friday to Find Value Outside of the Mid-Market but All Is Not …
Jumpstart Review Collection and Launch New Products with Bazaarvoice Sampling
Bazaarvoice, Inc. announced enhancements to Bazaarvoice Sampling services to help brands and retailers accelerate review collection, boost sales across retail …
Bazaarvoice Hires Fritz Hesse as Chief Technology Officer
Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more …
Bazaarvoice Welcomes All Brands to the World’s Largest Shopping Network
Bazaarvoice, Inc. today announced that brands can now reach more than a billion shoppers each month by distributing ratings and …
Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics
Part Three of the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and …