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Bazaarvoice

Bazaarvoice Announces Majority Investment from Thomas H. Lee Partners

Bazaarvoice today announced a majority investment from Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm investing in growth companies. Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today announced a majority investment from Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm investing in growth companies. Marlin Equity Partners (“Marlin”), the current majority investor in Bazaarvoice, will continue to be a material shareholder.…

Bazaarvoice Report: Consumer Shopping Continues to Go Digital, With UGC, New Private Labels, and Access to Product Sampling Driving Rapid…

Bazaarvoice highlights how meeting consumer expectations and demands via multiple retail channels is critical to success during and after the pandemic Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index. The global report explores how, largely due to the effects of COVID-19, consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends. Marketing Technology News: ironSource…

The Value of Authenticity: Two Thirds of Shoppers Prefer Real Customer Photos From Brands on Social Media, Over Professional Shots

Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision Research from Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions, reveals visual and social user generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds that in addition to social media, almost three quarters (74%) of…

Gain Actionable Retail Data With Bazaarvoice Premium Network Insights

These new solutions provide unprecedented visibility into brands’ retail channel performance, offering actionable insights needed to stand out on an infinite digital shelf Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions,  announced new Premium Network Insights for brands. These new actionable insights are designed to help brands focus their UGC strategy and resources so they can win at retail. With more data that is quickly accessible and updated daily, brands can easily…

4 out of 5 Global Consumers Vow to Stick with New Brands Purchased During Quarantine

Other shopping behaviors caused by COVID-19, including use of subscription services, are also likely to continue More than a third (39%) of consumers globally purchased from new brands during quarantine and a significant 88% will continue to buy from those brands in the future, according to new research conducted by Bazaarvoice Inc., the leading provider of product reviews and user-generated content (UGC). The pandemic has forced consumers in the US to explore alternative brands and shopping methods, branching out of their…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

Bazaarvoice Report: High Expectations for E-commerce, as Consumers Demand Authenticity, Connection, and Trust

As network of clients sees an 20% year-over-year increase in online orders since the beginning of 2020, Bazaarvoice highlights how user-generated content, social commerce, and brand advocacy are critical to e-commerce success Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, today released its annual Shopper Experience Index. The global report explores how consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends —…

Shoppers Demand New Standards to Combat Fake Reviews as Importance of Brand Trust Grows

Almost three quarters (73%) of consumers indicate the retail industry needs a new set of standards with severe punishment for violations to combat fake reviews Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, exploring the role of brand trust in consumer purchasing behavior and how brands can damage that trust. The research is based on survey responses from more than 10,000 consumers from the U.S., U.K., France, Germany, and…

Bazaarvoice Announces Yotpo Partnership, Launches Partner Program

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program,…

WP Engine Appoints Ramadass Prabhakar Senior Vice President of Global Engineering

Veteran Leader From Adobe And Magento To Continue To Advance WP Engine’s Digital Experience Platform WP Engine, the WordPress Digital Experience Platform (DXP), today announced the appointment of Ramadass Prabhakar as the company’s new Senior Vice President of Global Engineering overseeing its global engineering team. Prabhakar will report to Heather Brunner, Chairwoman and Chief Executive Officer. “His experience working with open-source software and growing global technology teams will help us evolve our…

Bazaarvoice names Keith Nealon as Chief Executive Officer

Bazaarvoice, Inc., announced that it has named Keith Nealon as Chief Executive Officer Bazaarvoice, Inc. announced that it has appointed Keith Nealon as Chief Executive Officer (CEO). In his new role, Nealon will draw on over twenty years of experience with high-growth technology companies to help scale Bazaarvoice’s leadership position into new markets and areas of innovation. Joe Davis of Marlin Equity Partners has served as CEO since Marlin Equity acquired Bazaarvoice in February 2018; he will transition out of the CEO…

Unlock the Meaning Behind Product Ratings and Reviews with Bazaarvoice Insights and Reports

New solutions provide actionable recommendations, powerful reporting to help brands and retailers understand what consumers are saying about their products Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced new Insights and Reports applications. These new solutions are designed to help brands and retailers better interpret and take action upon customer feedback gleaned from customer ratings, reviews, and questions. With pre-built and customizable reporting tools…

Reputation in the Online World: How Brands Can Cut Through the Endless Choices of the Customer Journey

Customer Journey is evolving. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time. A recent report by the Office for National Statistics revealed that 82% of Britons are now shopping online. Purchasing behavior is moving away from the high street and towards digital devices, as e-commerce shows no signs of decline. This change in customer behavior could see the internet account for as much as 53% of retail sales in 10 years’ time, according to a report by…

As the Holiday Shopping Season Extends, Convenience Drives Consumer Purchasing

43 Percent of Consumers Plan to Kick off Holiday Shopping Before Black Friday, over Half Want It to Be More Convenient. Bazaarvoice, Inc., the provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest global study, exploring the holiday shopping habits of consumers in the United States and Europe during the busiest retail season of the year. As the holiday shopping season continues to evolve with the prominence of online shopping, the emergence of new shopping events, and…

UK Businesses Spend £2 Million Redesigning Products to Meet Eco-Demands

Consumer Demands for More Environmental Goods and Services Tops the List of Business Challenges Across UK, France and Germany According to New Research From Bazaarvoice According to new research launched today from Bazaarvoice, UK-based retail marketers and supply chain managers are investing just over £2million per year on remanufacturing products. Conducted across Europe, the study found that meeting consumer demands around environmentalism tops the challenges faced by British (55%) and French (49%) respondents –…

Better Deals, Amazon Fake Reviews Usher Consumers to Prime Day Competitors

44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, announced the results of its newest study, exploring the shopping habits of 1,000 US consumers who are planning to shop “Black Friday in July” deals this year. Initially sparked by Amazon five years ago, “Black Friday in July” refers to the wave of sales that now crop up around Prime Day both from the retail giant…

Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers

Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas of Focus Bazaarvoice, Inc., the provider of user-generated content (UGC) and shopper data solutions, released its annual Shopper Experience Index. Based on data from over 6,000 websites in the Bazaarvoice Network, a survey of more than 500 brand and retailer clients, and a global survey of more than 2,000 consumers, the Shopper Experience Index explores the influential role of UGC…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Can Transparency Really Stop Fyre Burning Influencer Marketing?

The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on from Mark Pritchard’s scathing speech on the state of affairs in digital advertising and it seems little has managed to move the needle as far as social media stars are concerned. This isn’t for want of trying. The Competition and Markets Authority (CMA) recently secured formal commitments from 16 celebrities, including Ellie Goulding, Rita Ora and Rosie Huntington-Whiteley, to ensure they clearly state if…

Bazaarvoice Appoints Joe Rohrlich as Chief Revenue Officer

Bazaarvoice, Inc. announced that it has named Joe Rohrlich as Chief Revenue Officer (CRO). Previously the General Manager and Executive Vice President of Bazaarvoice’s European and Asia-Pacific business, he will now be responsible for leading the company’s global sales, marketing and client success teams. “Joe brings an unparalleled level of strategy, creativity and professionalism to Bazaarvoice and his new position as CRO. His customer success track record and sales guidance over the past nine years have been…