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BCW

BCW Expands Strategic Planning and Analytics Groups with Key New Hires

BCW (Burson Cohn & Wolfe), a leading global communications agency, announced that Johanna Skilling has joined the firm as Executive Vice President, Strategy and Planning, based in New York, and Jeffrey Cutler has joined as Executive Vice President, Analytics and Performance Media, based in Washington, D.C. Their hires underscore BCW’s commitment to helping clients solve tough business challenges through creative ideas informed by data and powered by technology. “Johanna and Jeffrey are both world-class talents who are…

Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey

Millennials Want to Bet More on the Big Game as Legal Gambling Blossoms Across US Millennials, famously, are more interested in enjoying experiences than making big purchases, thus it should be no surprise they want more from the Super Bowl besides the spectacle of the game, funny TV ads and an entertaining halftime show. From emerging gambling opportunities to an esports connection, Millennials want the Big Game to be even grander, according to a national survey measuring fan sentiment conducted by the Fan Experience…