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Beachfront Media

MarTech Video Interview with Chris Maccaro, CEO at Beachfront Media

 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors. About…

MarTech Video Interview with Frank Sinton, President and Founder at Beachfront Media

https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We have come a long way since the first generation of OTTs, Set-up-box VODs and programmatic advertising platforms made their entry in the ad tech market. Today, we are witnessing rampant innovations in both video ad management as well as CTV performance analytics, hinting at the next big developments for the Digital TV advertisers and…