A Quick Synopsis:
Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors.
Beachfront implements automation solutions to help both the supply and demand side address these barriers and drive more efficient TV ad transactions on an impressions basis.