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Video Interview

MarTech Video Interview with Chris Maccaro, CEO at Beachfront Media

 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And even while connected TV grows, there are still millions of paid TV subscribers out there whose ad experience is managed by legacy (manual) infrastructure. Scaling up TV advertising for both programmers and advertisers now takes an investment in cross-platform interoperability to respond to rapid changes in viewer behaviors. About…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…