behavior

Suzy, a connected market research cloud, has surveyed 1000 consumers to understand attitudes towards Generative AI tools. The report, which is available for free download today, offers insights on consumer behavior, usage, concerns, and…
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Best Identity Access Management Solution award given to Optimal IdM for the OptimalCloud IAM platform Optimal IdM, a leading provider of Identity and Access Management (IAM) solutions, was awarded the Best Identity Access Management…
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Fifth Annual Consumer Digital Identity Study provides an inside look at what consumers want from the modern digital experience  IDology, a GBG company, today released its Fifth Annual Consumer Digital Identity Study, providing valuable…
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If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads,…
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Instead of approaching personalization as a complex project, breaking it down into stages can help brands effectively integrate personalization into their digital strategy and see measurable results at each stage. Personalization has…
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The holiday season is almost upon us and while marketers and salespeople give the last few working weeks of the last quarter a jolt to drive maximum ROI, this is a time for marketers and sales teams to get together and identify fruitful…
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Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to…
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