behavioral analytics

To help brands and those who study consumer behavior patterns, HCL Software has announced the availability of Unica Discover.

NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and Organizations NICE has announced the completion of its acquisition of Mattersight Corporation. The finalization of this deal brings together the market’s leading behavioral analytics and cloud innovators, empowering organizations to provide exceptional customer experience through a deep understanding of the customer persona. For the first time, organizations can…

Peoplekeys Will Be Providing a Free and Accessible Dispute Resolution Process in Accordance With the Gdpr Framework PeopleKeys, the leader in behavioral instruments and understanding, is proud to announce its preparation for the new landmark data privacy act, the General Data Protection Regulation (GDPR), to be in force on May 25, 2018, for all companies processing data for EU citizens and residents. In understanding the challenges of doing business internationally, the global publisher of customized behavioral analysis…

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a return to quality over quantity. But it’s all too easy to point the finger at tech and machines that promise scale and efficiency in ad execution. Programmatic is just a mechanism after all – a technological process that performs a task based on instructions. While the technology must be…