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Benchmark Report

New Benchmark Report Confirms the Power of Localized Social Marketing in Franchise Brand Growth

Top franchise brands that are succeeding in localized social marketing grow three times faster than competitors Local Search Association (LSA) and SOCi, launched the first-ever Localized Social Marketing Benchmark Report (LSM Benchmark Report). The collaborative research was designed to help marketers understand the impact of localized social marketing (LSM) to their respective businesses while providing good examples of what effective LSM looks like to help set a benchmark of success for practicing marketers. The…

New ThousandEyes Research Establishes Internet Performance Benchmark for Top Performing Digital Businesses

Study of Top 20 Digital Retail, Travel and Media Sites Reveals Best Practices for Delivering Digital Experiences ThousandEyes, the company providing visibility into the Internet and digital experiences released the 2019 Digital Experience Performance Benchmark Report, a comparative analysis of web, infrastructure and network performance metrics from the top 20 US digital retail, travel and media websites. This research empowers website operations teams to benchmark their own performance metrics against their competitors…

Marin Software Research Reveals Shifting Patterns in Digital Ad Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report. Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Marin Software presents its full Q1 2019 research and takeaways in an interactive format that allows…

Is Safari Safer than Chrome? New Data Report Reveals Insights on Online Journey Hijacking and its Effects on eCommerce

Findings Cover Desktop and Mobile Web Sessions in US and Europe Across a Variety of Ecommerce Sites Namogoo, the company leading the fight against Online Journey Hijacking – a rapidly growing challenge facing eCommerce brands – released its latest Benchmark Report for 2018. The key findings provide a comprehensive look at a growing but little-known problem that affects 15-25 percent of all user web sessions and costs eCommerce brands hundreds of millions in revenue. Online Journey Hijacking is a rapidly growing phenomenon…