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Benefits

Five Benefits Of SMS Marketing To Build Your Brand

Businesses continue to look for ways to efficiently and effectively communicate with their customers, and text messages are now emerging as a leading marketing channel. Given the increasing popularity of texting in our personal lives as consumers, businesses can see that the average open rate for text messages is 98%, with 90% of texts being read within 3 minutes of being seen. Given this, SMS can be a way to send high-quality and timely promotional or informational messages. Below are five ways SMS marketing can help…

The Benefits of Voice Technology in Reducing Customer Frustrations

One question posed by the pandemic is how business can efficiently and effectively deliver outstanding customer service at scale. The does not mean removing humans from the equation but harnessing the power of voice technology to augment the services that people provide for greater customer service efficiency. It means using voice technology to properly understand the customer service issues your business is addressing and then leveraging the technology to drive efficiency through an organization for the benefit of its end…

The Benefits Of A Digital Brand Refresh And A Few Tips

Last year’s surge in e-commerce sales will not be remembered as a pandemic-era phenomenon that eventually gave way to a return to brick-and-mortar normalcy. Instead, it will be marked in time as a dramatic acceleration in a trend that pre-dated COVID-19. Indeed, one study found that the pandemic had sped up the shift from physical to digital commerce by as much as five years. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… As customers grow…