Browsing Tag

Best Practices

AI and Marketing Best Practices

Artificial intelligence has been a hot topic for decades, but now, businesses everywhere are finally starting to take notice. AI is not just an interesting concept anymore - it's becoming more and more of a necessity. In this post, we'll talk about how you can use artificial intelligence to help write blog posts and content like never before! Marketing Technology News: MarTech Interview with Armen Adjemian, Co-Founder and CEO at DISQO Let's face it. Everyone wants to write more content, but most people simply don't…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…