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        TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
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        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
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        TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group
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        How to Create a Winning Marketing Operations Playbook in 3 Steps
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        How Brands Can Leverage Influencers With Instagram Polls
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        How to Select the Right Chat Tool for Your Business
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      • Interactive Video: The Smartest Way Forward For Video Marketing
        Interactive Video: The Smartest Way Forward For Video Marketing
      • Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
        Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
      • Kenna Hilburn Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Liveclicker logoNot that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an extremely cost-effective channel, but marketing teams that continue to use it in this way are missing a real opportunity to connect with consumers and engage them in a meaningful way. (Worse, they could get left behind.) Today, thanks to many innovations related to real-time personalization and other advanced experiences, email is often the secret ingredient in the most successful marketing campaigns. Why is this? When used to its full potential, email connects with consumers on a one-to-one basis. In doing so, it delivers a much better experience, one that is capable of converting prospects, generating higher sales, improving customer retention, or achieving just about any other marketing goal. Read More: AI Must Support Customer Experience Outcomes, Not Just Processes Focusing on Customer Experience Is the Winning Recipe As you consider these benefits, think of your own approach. To stay with our culinary metaphor, are you a master chef, taking full advantage of all that today’s advanced email experiences have to offer? Or are you still in the “send-one-message-to-many” phase, essentially throwing spaghetti at the wall to see what sticks? If you don’t yet consider yourself to be an email master chef, this article will provide three important tips to help you create the best customer experience possible. It will also describe how creating helpful, highly personalized, customer-focused email is now the winning recipe in successful marketing campaigns. Yet there’s something more. We’ll show how improving the customer experience can help you increase customer satisfaction and loyalty, generate impressive new results, and achieve the fastest ROI possible. Read More: Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated Do Today’s Marketers Have the Key Ingredients? Before we get started, we need to take stock of our kitchen to see if we have the right tools and ingredients to succeed. It turns out that we all do, but we tend to overlook the most important ones. For proof, a joint study recently conducted by Liveclicker and Holistic Email Marketing shows that while many brands are making progress toward the goal of delivering the best customer experience possible, many still have a long way to go. This research report, “Customer Experience Email Marketing: Getting Ahead of the Consumer,” surveyed 82 different retail and travel brands to see how well they delivered on three pillars of a great customer experience: helpful content, personalization, and customer-focused messaging. According to Holistic Email Marketing, these three attributes are essential to improve Customer Experience (CX) Email Marketing, a concept that focuses on the customer’s success—not sending salesy, one-size-fits-all email campaigns. Read More: How AI Can Be Used To Shape Your Customer Experience The Three Pillars for an Improved Customer Experience What can marketers do to improve in each of these three pillars and create a better customer experience? Let’s take a closer look at each one and highlight specific best practices you can follow to achieve better results: Helpful Content: Emails are obviously short messages, so many marketing teams feel the pressure to sell, sell, sell! Yet in doing so, they may miss the opportunity to connect with their recipients and stand apart as a partner invested in the customer’s success. Worse, these marketers may risk alienating consumers and lose them forever. Many marketing teams today are flipping the script by delivering content that helps recipients succeed with their own objectives. Examples of this include industry research, tips, tricks, and best practices, ROI tools, buying guides, and more. These marketing teams have discovered that email content that helps the customer goes a long way to help them accomplish their goals, too. Personalized Content: Many marketers think of personalization as the end product, or the use of data to introduce personally relevant information in an email blast or a triggered email. But true personalization is so much more than just merging the customer’s first name into a subject line or a greeting. Instead, it’s about using preference data in segmentation, behavioral data in email messages, or those contextual elements that can make a message more helpful or customer-centric. Contextual personalization is a fast-growing technology that takes marketers on the journey from mass broadcast emails to true one-to-one messaging. For example, using moment-of-open technology, real-time personalization tools can show changing weather conditions, deliver in-message polls or videos, update product images or offers, provide in-email shipment tracking, and so many other examples. All of this creates new experiences that delight recipients and help marketers stand apart from the competition. Customer-centric Marketing: On one hand, this element should be the easiest to achieve because it seems to rely on copy tone and overall approach. But it’s actually one of the most difficult because it forces marketers to change their habits. Specifically, they need to do a better job demonstrating how their products benefit customers — not just how various features work. Many marketers default to an approach where they attempt to sell a product based on its features, such as what it does, how it works, or what makes it different. This information may be valuable in a different context, but as an email message, it will fall flat with consumers who want to know how this product can help them overcome a specific problem. Become an Email Marketing Master Chef Focusing on the three pillars of Customer Experience Email Marketing will help you begin the process of becoming an Email Marketing Master Chef. Specifically, improving in areas such as helpful content, personalization, and customer-centric messages will keep you from throwing pasta at the wall to see what sticks and help you create new recipes for your next great main course. Read More: Harnessing the Power of Small Data to Build a Better Customer Experience
        Identifying the Key Ingredients for Optimizing Customer Experience
      • How you Should be Using Chatbots in your Business
        How you Should be Using Chatbots in your Business
      • How to Ensure AI Doesn’t Make Your Customers Hate You
        How to Ensure AI Doesn’t Make Your Customers Hate You
    • Staff Writers
      • Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
        Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
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Black Friday

Is Black Friday Overtaking Boxing Day as the Biggest Retail Event for the UK’s Major Shopping Apps?
Guest Authors

Is Black Friday Overtaking Boxing Day as the Biggest Retail Event for the UK’s Major Shopping Apps?

Black Friday trumped Boxing Day in 2018 in terms of app user activity for the Amazon Shopping app, the UK’s …

Evan RutchikFebruary 9, 2019, 4:00 pmFebruary 19, 2019 1 306
Thanksgiving Day a Boon for Video Advertisers
Guest Authors

Thanksgiving Day a Boon for Video Advertisers

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but …

Ryan VaspraDecember 21, 2018, 4:00 pmDecember 21, 2018 1 442
Top Digital Marketing Strategies for the Holidays
Guest Authors

Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the …

Michelle MullerDecember 15, 2018, 4:00 pmDecember 26, 2018 4 1355
Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year
Sales & Marketing

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Research Also Shows Nearly 68 Percent of Consumers Are Comfortable Sharing Preferences with Brands to Receive a More Personalized Experience …

PRNewswireDecember 14, 2018, 2:55 pmDecember 14, 2018 0 281
Monetate
People-Based Marketing

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber …

PRNewswireNovember 30, 2018, 3:33 pmDecember 4, 2018 1 482
Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday
Guest Authors

Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice   According to a Deloitte study, discount and premium retailers are opening nearly …

Joe RohrlichNovember 22, 2018, 4:00 pmNovember 22, 2018 Comments Off on Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday 669
Black Friday Deals Are Not Just For Consumers
Guest Authors

Black Friday Deals Are Not Just For Consumers

Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals …

Amad EbrahimiNovember 19, 2018, 6:30 pmNovember 19, 2018 1 726
Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps
Audience Data

Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps

Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, …

PRNewswireNovember 19, 2018, 2:33 pmNovember 19, 2018 0 677
New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online
Behavioral Marketing

New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online

Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know …

Sudipto GhoshOctober 25, 2018, 11:57 pmOctober 26, 2018 0 746
How Marketers Can Optimize $682 Billion in Expected Spend in 2018
Audience Data, Content Marketing, Guest Authors

How Marketers Can Optimize $682 Billion in Expected Spend in 2018

As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With …

Scott AndersonJanuary 23, 2018, 8:00 pmJanuary 22, 2018 0 2344
Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers
AI/ML, Analytics, Staff Writers

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers’ Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, …

Sudipto GhoshDecember 21, 2017, 6:50 pmDecember 21, 2017 0 1293
Black Friday crushes Singles’ Day Chatter in Southeast Asia
Audience Data

Black Friday Crushes Singles’ Day Chatter in Southeast Asia

Majority of Conversations on Online Platforms Revolve Around Black Friday and Cyber Monday in Singapore, Malaysia and Indonesia Bigger is …

MTS Staff WriterNovember 29, 2017, 7:44 pmNovember 29, 2017 0 895
Thanksgiving and Black Friday Combining for More Than $3.9 Billion in Desktop Spending
Audience Data

Thanksgiving and Black Friday Effect: More Than $3.9 Billion in Desktop Shopping

Thanksgiving Posts 22-Percent Gain to $1.57 Billion, While Black Friday Grows 20 Percent to $2.36 Billion comScore reported U.S. desktop …

PRNewswireNovember 28, 2017, 9:18 pmNovember 29, 2017 0 717
Holiday Shopping Sees 21% YOY Revenue Growth and 11% Purchase Growth
Audience Data, Behavioral Marketing

Holiday Shopping Sees 21% Revenue Growth and 11% Purchase Growth Year on Year

Thanksgiving and Black Friday Online Retail Sales Grow 23 Percent Year-Over-Year, According to Rakuten Marketing report Rakuten Marketing, a leading …

PRNewswireNovember 27, 2017, 5:45 pmNovember 27, 2017 0 1205
Thanksgiving Ecommerce Activity Beats Black Friday for Second Year in a Row
Analytics, Audience Data

Thanksgiving Ecommerce Activity Beats Black Friday for Second Year in a Row

According to Monetate’s Report, Consumers Head Back to Desktop for Holiday 2017 Purchases, with Average Order Values up 5% on …

MTS Staff WriterNovember 27, 2017, 5:01 pmNovember 27, 2017 0 1328
Holiday Shopping Sees 21% YOY Revenue Growth and 11% Purchase Growth
Analytics, Audience Data, Staff Writers

What You Need To Know About Your Holiday Shopper

This Holiday Season, Rakuten Marketing Gives Marketers the Gift of Insight With Their Survey About Consumer Shopping And Spending Expectations …

Yolande D'MelloNovember 23, 2017, 10:00 pmNovember 24, 2017 0 1178
Analytics

Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Yes Lifecycle Marketing Study Finds Black Friday Emails Drove Higher Open Rates, Yet Cyber Monday emails Boasted Higher Conversion Rates …

PRNewswireNovember 21, 2017, 9:21 pmNovember 21, 2017 0 872
The Holiday Digital Shopping Journey: Trends for Thanksgiving, Black Friday & Cyber Monday
Content, Content Marketing

The Holiday Digital Shopping Journey: Trends for Thanksgiving, Black Friday & Cyber Monday

Throughout The Holiday Period, Conversion Rates Are 50 Percent Higher, Than Non-Holiday Shopping Times BrightEdge, the leader in enterprise organic …

PRNewswireNovember 17, 2017, 6:06 pmNovember 17, 2017 0 3460
Adext Black Friday
Sales & Marketing

ADEXT: High Impact Digital Marketing Tips to Sell More on Black Friday

Adext Is Sharing Advertising and Digital Marketing Tips for This Black Friday As tradition dictates, November hosts one of the most expected …

PRNewswireNovember 14, 2017, 5:29 pmNovember 14, 2017 2 1175
Salesforce
Marketing Clouds, Sales & Marketing

Salesforce Predicts Black Friday Will Be the Busiest Digital Shopping Day in US History

Mobile Will Account For 60 Percent Of Total Traffic To Retail Sites Across The Globe This Shopping Season Salesforce, the …

PRNewswireSeptember 26, 2017, 12:48 amSeptember 26, 2017 0 2728

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