Black Friday

Yotpo, the leading eCommerce marketing platform, has released new data detailing the latest trends in consumer purchase behavior, from discovery to purchase, in the lead up to 2020 holiday shopping season. A selection of the findings, representing a recent survey of 2000 respondents ages 18+, are published in Yotpo's "How Shopper Behavior Is Changing" with regional data from the United States and the United Kingdom. The report outlines opportunities and strategies for eCommerce businesses as the COVID-19 pandemic ensues.…

This year, 77% of PNW shoppers intend to skip in-store shopping on Black Friday, and 65% report disinterest in the well-known shopping holiday Holiday shopping won't revolve around big shopping events this year with less support and interest in both Black Friday and Cyber Monday, according to a report from Washington State University's Carson College of Business (CCB). Marketing Technology News: Vonage Partners with MODRON The college's fourth annual Holiday Retail Report finds an overwhelming majority of PNW shoppers…

Nexcess, the market leader in Open Source Digital Commerce, has taken their auto scaling features to the next level by introducing Nexcess Advanced Auto Scaling. Freelancers and agencies already familiar with their existing offering will be delighted with the new feature. Like Nexcess Auto Scaling, Advanced Auto Scaling protects sites from heavy concurrent traffic and the strain it puts on eCommerce stores. The release comes just as agencies & enterprises are working to optimize performance during the expected extreme…

New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new survey leading up to the 2020 holiday season, covering key topics related to consumers’ shopping plans, expectations and preferences. Findings from the survey of more than 1,000 Americans include a preference for online shopping during the ongoing coronavirus pandemic, a shift to more…

10-week “Mega Peak” to begin on Prime Day (13th October) with Amazon set to take even bigger share of the sales season. Q4 2020 will see one of the longest and most competitive periods of discounting that British retail has ever experienced, with more deals over a longer period, vying for a share of decreasing consumer spending. Whilst the period will get longer, the spending will be less as the impact of Covid-19 on consumers’ wallets looms large. The Black Friday period has been forecast to shrink by nearly a quarter (22%)…

Likely Investments in the Big Retail Technology Stacks, In Addition To Boosting Efforts In Recruitment, Marketing And Customer Service; Retailer to Hire Seasonal Associates to Meet Demands of Increased Online Shopping American multinational retail corporation Walmart has announced its plans ahead of the holiday shopping season. The retailer plans on increasing the availability of holiday season gifts and essential items across all its physical brick and mortar stores, ensuring shoppers have a safe and convenient shopping…

Cloud-based platform is key driver in powering unique end-to-end scalability meeting the dynamically changing needs of the retail industry Tecsys Inc., an industry-leading supply chain management and omnichannel commerce software company, announces an unprecedented benchmark for the month of April in which processing volumes are up 10x over the same period last year, doubling peak order volumes reached on Black Friday. Despite the downturn in pureplay e-commerce projections amid the COVID-19 pandemic, many of Tecsys'…

Capping the 2019 Black Friday Cyber Monday weekend (BFCM), Stitch Labs Inc., the leading inventory and order management software, is releasing key trends from this past year's BFCM and announces a successful holiday season for their customers. This BFCM, SalesForce reported record-breaking numbers of online sales reaching $31 billion in the U.S. alone. Jumping 15% from 2018, consumer trends continue to shift towards online shopping. As online buyers rise, ensuring orders, fulfillment, inventory and shipping processes are…

Stats on Site Performance, User Profiles and User Navigation Show Shoppers are Persistent about Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector.  The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber…

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% - 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore. The retail marketing technology company reports that 54% of Black Friday 2019 purchases were made by first time-buyers and predicts…

Black Friday shopping at physical stores saw a 4.2% increase in sales compared to 2018, according to First Data Insights. The Black Friday 2019 SpendTrend Holiday Snapshot from First Data, now Fiserv, Inc., a leading global provider of payments and financial services technology solutions, showed that consumers were willing to travel for a deal, with a quarter of shoppers traveling more than 25 miles to visit a physical store on Black Friday. At the same time, spending via mobile wallets increased more than 80%, as consumers…

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales. In 2018, while footfall in shops dropped by 5.4% on November 28 compared to 2017, online sales skyrocketed by 46%. This isn’t so great for the high street, but it offers a huge opportunity for retailers and their digital…

Predictions of a looming recession doesn't seem likely to hinder holiday shopping this year. In fact, despite what some call “unprecedented uncertainty,” analysts say holiday shopping will increase by 5% compared to last year. This is the time for brick-and-mortar retailers to capitalize on their physical locations and pull in extra profits as behemoths like Amazon continue to infringe on market share. According to Avionos research, 58% of consumers are most likely to buy big-ticket items like furniture or electronics…

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey to understand probable consumer spending behavior for upcoming Black Friday and Cyber Monday. Marketing Technology News: QuickBooks Brings AI-Driven Innovations to Small Businesses Key findings of the study include: 30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more. 26% say they will spend…

New Personalization Package Decreases Resource Impact on Brands and Accelerates Time to Revenue Qubit, the leading marketing personalization technology provider, announced Qubit Start for Peaks. The solution provides retail brands with an expedited on-ramp to build and deliver personalization experiences in order to fully leverage peak holiday shopping periods, including Black Friday and Cyber Monday. Marketing Technology News: The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases…

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to a new report by Yes Marketing. This represents a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season. In its 2019 Holiday…

Black Friday trumped Boxing Day in 2018 in terms of app user activity for the Amazon Shopping app, the UK’s top shopping app. Of the major shopping apps studied, Argos users were the most active and visited the app the greatest number of times each day. John Lewis’ app user base grew steadily throughout the last two months of 2018, showing greater average growth than any other app — in line with the firm’s strong financial results from the festive period. While the retail news in 2018 has been dominated by…

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but what about consumer attention? Advertisers must be planning their holiday campaigns strategically; just because consumer spending peaks on Black Friday and Cyber Monday, this doesn’t necessarily mean these are the days for brands to double down in media spend. Read More: A Marketer’s Thanksgiving Using performance and consumer attention data for all Sightly customers across all verticals in the US, sourced…