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Black Friday

Tecsys Powers Prominent Global Retail Brands to Eclipse 2019 Average Order Volumes 10x, Continuing to Double Black Friday Numbers Daily

Cloud-based platform is key driver in powering unique end-to-end scalability meeting the dynamically changing needs of the retail industry Tecsys Inc., an industry-leading supply chain management and omnichannel commerce software company, announces an unprecedented benchmark for the month of April in which processing volumes are up 10x over the same period last year, doubling peak order volumes reached on Black Friday. Despite the downturn in pureplay e-commerce projections amid the COVID-19 pandemic, many of Tecsys'…

Stitch Labs Releases Key Trends from 2019 Black Friday Cyber Monday and Announces a Successful Holiday Season

Capping the 2019 Black Friday Cyber Monday weekend (BFCM), Stitch Labs Inc., the leading inventory and order management software, is releasing key trends from this past year's BFCM and announces a successful holiday season for their customers. This BFCM, SalesForce reported record-breaking numbers of online sales reaching $31 billion in the U.S. alone. Jumping 15% from 2018, consumer trends continue to shift towards online shopping. As online buyers rise, ensuring orders, fulfillment, inventory and shipping processes are…

Contentsquare Issues Global Online Holiday Shopping Data Focused on Retail Fashion

Stats on Site Performance, User Profiles and User Navigation Show Shoppers are Persistent about Taking Advantage of Deals During Black Friday and Cyber Monday, Among Other Findings Experience analytics leader Contentsquare released in-depth, global data on online holiday shopping with a focus on the retail fashion sector.  The data, which was collected from Nov. 15 through Dec. 24 across 314 million user sessions, looks at site performance, users profiles and user navigation, and how they change during Black Friday, Cyber…

Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% - 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore. The retail marketing technology company reports that 54% of Black Friday 2019 purchases were made by first time-buyers and predicts…

Black Friday Brick-and-Mortar Sales Up 4.2% According to SpendTrend Data

Black Friday shopping at physical stores saw a 4.2% increase in sales compared to 2018, according to First Data Insights. The Black Friday 2019 SpendTrend Holiday Snapshot from First Data, now Fiserv, Inc., a leading global provider of payments and financial services technology solutions, showed that consumers were willing to travel for a deal, with a quarter of shoppers traveling more than 25 miles to visit a physical store on Black Friday. At the same time, spending via mobile wallets increased more than 80%, as consumers…

3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales. In 2018, while footfall in shops dropped by 5.4% on November 28 compared to 2017, online sales skyrocketed by 46%. This isn’t so great for the high street, but it offers a huge opportunity for retailers and their digital…

How to Make the Most of Brick-And-Mortar During the Holidays

Predictions of a looming recession doesn't seem likely to hinder holiday shopping this year. In fact, despite what some call “unprecedented uncertainty,” analysts say holiday shopping will increase by 5% compared to last year. This is the time for brick-and-mortar retailers to capitalize on their physical locations and pull in extra profits as behemoths like Amazon continue to infringe on market share. According to Avionos research, 58% of consumers are most likely to buy big-ticket items like furniture or electronics…

Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday

The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide consumer survey to understand probable consumer spending behavior for upcoming Black Friday and Cyber Monday. Marketing Technology News: QuickBooks Brings AI-Driven Innovations to Small Businesses Key findings of the study include: 30% of U.S. adults say they are likely to spend less this Black Friday than last year. Only 19% say they plan to spend more. 26% say they will spend…

Qubit Start for Peaks Includes Proven Tactics to Increase Retail Revenue Throughout the 2019 Holiday Season

New Personalization Package Decreases Resource Impact on Brands and Accelerates Time to Revenue Qubit, the leading marketing personalization technology provider, announced Qubit Start for Peaks. The solution provides retail brands with an expedited on-ramp to build and deliver personalization experiences in order to fully leverage peak holiday shopping periods, including Black Friday and Cyber Monday. Marketing Technology News: The Gen Z Effect: NCS and Snapchat Quantify Gen Z’s Influence on Household CPG Purchases…

Black Friday Shoppers will Ditch Brands if Retailers Don’t Meet their Performance Expectations This Year

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

Data: A Quarter of Brands Sent Black Friday Emails in the First Half of November 2018 as Consumers Begin Holiday Shopping Earlier

Yes Marketing study finds holiday-themed emails sent in November 2018 drove double the conversion rates of those sent in December 2018 as Black Friday's popularity grew In Q4 2018, twenty-six percent of marketers sent Black Friday emails before November 19 and some started as early as November 1, according to a new report by Yes Marketing. This represents a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season. In its 2019 Holiday…

Is Black Friday Overtaking Boxing Day as the Biggest Retail Event for the UK’s Major Shopping Apps?

Black Friday trumped Boxing Day in 2018 in terms of app user activity for the Amazon Shopping app, the UK’s top shopping app. Of the major shopping apps studied, Argos users were the most active and visited the app the greatest number of times each day. John Lewis’ app user base grew steadily throughout the last two months of 2018, showing greater average growth than any other app — in line with the firm’s strong financial results from the festive period. While the retail news in 2018 has been dominated by…

Thanksgiving Day a Boon for Video Advertisers

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but what about consumer attention? Advertisers must be planning their holiday campaigns strategically; just because consumer spending peaks on Black Friday and Cyber Monday, this doesn’t necessarily mean these are the days for brands to double down in media spend. Read More: A Marketer’s Thanksgiving Using performance and consumer attention data for all Sightly customers across all verticals in the US, sourced…

Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Research Also Shows Nearly 68 Percent of Consumers Are Comfortable Sharing Preferences with Brands to Receive a More Personalized Experience Qubit, a leader in marketing personalization technology, announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. Qubit surveyed 417 US…

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Exploring this trend around seasonal gift shopping, ‘The Edges of Experience’ report finds that 76% of mid-market consumers are indeed opting for luxury brands including Selfridges,…

Black Friday Deals Are Not Just For Consumers

Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals this holiday season on business products. Whether you’re in the market for a new POS system, a great deal on a merchant account, or discounted accounting software, there’s a little something for everyone this year. And if this holiday season is anything like last year’s, you’re in for some real savings. Read More: How Marketers Can Ensure their Brands get a Bigger Piece of the Holiday Pie Accounting…

Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps

Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, the global leader in digital risk management, released its 2018 Black Friday E-commerce Blacklist, a cyber research study analyzing the results of keyword queries of their Global Blacklist and mobile app database for the most trafficked e-commerce brands of the Thanksgiving shopping weekend in the US and UK. The results revealed the methods cyberthreat actors could employ this Black Friday shopping…