Browsing Tag

Black Friday

Thanksgiving Day a Boon for Video Advertisers

Black Friday and Cyber Monday continue to be some of the biggest days of the year for consumer spending, but what about consumer attention? Advertisers must be planning their holiday campaigns strategically; just because consumer spending peaks on Black Friday and Cyber Monday, this doesn’t necessarily mean these are the days for brands to double down in media spend. Read More: A Marketer’s Thanksgiving Using performance and consumer attention data for all Sightly customers across all verticals in the US, sourced…

Top Digital Marketing Strategies for the Holidays

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas rapidly approaches, brands are knee-deep in holiday campaigns to drive sales and increase end of year revenue. Although sales are up overall, Black Friday’s in-store sales are down 9% from 2017 and brands are forced to be more creative with their advertisements and how they market to local customers using digital and mobile optimization. As a creature of habit (and…

Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Research Also Shows Nearly 68 Percent of Consumers Are Comfortable Sharing Preferences with Brands to Receive a More Personalized Experience Qubit, a leader in marketing personalization technology, announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018 data shows how consumer online shopping habits are changing. Qubit surveyed 417 US…

Monetate’s Five Day Global Holiday E-Commerce Analysis Reveals A Drop in Shopping Cart Conversion Rate

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

Mid-Market Brands Must Dig Deep to Rival Discounted Luxury Goods This Black Friday

By Joe Rohrlich, General Manager, EMEA, Bazaarvoice According to a Deloitte study, discount and premium retailers are opening nearly three stores for every one their “balanced” rivals are closing. In tandem with this, premium retailers have seen revenue grow a staggering 40 times quicker than that of their mid-market competitors. Exploring this trend around seasonal gift shopping, ‘The Edges of Experience’ report finds that 76% of mid-market consumers are indeed opting for luxury brands including Selfridges,…

Black Friday Deals Are Not Just For Consumers

Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals this holiday season on business products. Whether you’re in the market for a new POS system, a great deal on a merchant account, or discounted accounting software, there’s a little something for everyone this year. And if this holiday season is anything like last year’s, you’re in for some real savings. Read More: How Marketers Can Ensure their Brands get a Bigger Piece of the Holiday Pie Accounting…

Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps

Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, the global leader in digital risk management, released its 2018 Black Friday E-commerce Blacklist, a cyber research study analyzing the results of keyword queries of their Global Blacklist and mobile app database for the most trafficked e-commerce brands of the Thanksgiving shopping weekend in the US and UK. The results revealed the methods cyberthreat actors could employ this Black Friday shopping…

New Euclid Survey Reveals The Key to Millennial Shoppers’ Hearts is Through Brick and Mortar, Not Online

Brick And Mortar Retailers Can Turn the Tables on Amazon This Holiday Shopping Season by Focusing on What They Know Best: Their Stores and Shoppers Euclid, the leading data platform for offline attribution and visitor retargeting, revealed counterintuitive results of a new survey: this holiday season, retailers can expect younger generations to be more drawn to their physical stores while older generations gravitate online. Retailers can put a stake in the ground this holiday season by tailoring these different experiences…

How Marketers Can Optimize $682 Billion in Expected Spend in 2018

As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With 2017 holiday sales in full swing, the NRF reported 147 million consumers engaged in online shopping on Black Friday and Cyber Monday, 63 percent of those consumers used their smartphones to make holiday shopping decisions. Given that the short weeks between Thanksgiving and Christmas are the busiest time of year for retailers, it is critical to making sure marketers craft a mobile strategy that allows them to…

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. Over the past year, the company more than tripled its revenues, with customers such as…

ADEXT: High Impact Digital Marketing Tips to Sell More on Black Friday

Adext Is Sharing Advertising and Digital Marketing Tips for This Black Friday As tradition dictates, November hosts one of the most expected commercial events of the year; Black Friday and is just around the corner (November 24th) on which users will expect considerable discounts on every product available. The actual benefits of commercial strategies like Black Friday improve market platforms and strengthen the domestic economic market because it's a great opportunity to encourage consumption and sales within the…