Browsing Tag

blockchain

Blockchain and Adtech: First Things First

Let’s not get way out ahead of ourselves. Yes, blockchain will solve many of digital marketing’s longstanding structural challenges. Far better, it will usher in a new wave of innovation. Publishers, marketers and their customers will benefit greatly, with more meaningful interactions that engender trust and loyalty—and produce better results at lower cost. But first things first. Read More: SendGrid Taps Carrie Palin as Chief Marketing Officer The mere availability of better technology does not yield the…

Top 5 Mobile Ad Tech Trends at DMEXCO 2018

The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, gathered thought leaders across the digital marketing industry under one roof. The 41,000 visitors-strong event is held annually in Germany, so the focus is both on global and European topics. This year’s motto was “Take C.A.R.E.” – a timely reminder that the digital economy is aware of users’ needs and the ad tech industry should be making a shift towards more transparent communication. With pivotal changes…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Interview with Erwin Bos, Director of Sales, Europe, Tapjoy

"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to the tiny display banner ads that run on the mobile web."Tell us about your role at Tapjoy and the team/technology you handle. I am the European Sales Director at Tapjoy, which means I am responsible for building close relationships for the company with brands and agencies and trading desks throughout EMEA. Operating an opt-in, Advertising as a Service model, Tapjoy empowers people to unlock premium content…

Blockchain Naysayers: The Real Source of Their Pessimism

As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad tech industry has repeatedly let down brands and agencies with half-baked solutions, certain parties have other reasons fueling their blockchain skepticism. In this article, I’ll address common concerns being voiced about blockchain and discuss why certain parties are rooting against adoption. Also Read: What Blockchain Means for Marketers Scalability challenges Programmatic advertising creates a massive…

SPOKKZ Teams Up With Ontology to Revolutionize Content Streaming Through Blockchain

Ontology's high-performance public multi-chain project and a distributed trust collaboration platform and SPOKKZ - a new one-stop content dApp, have agreed to work together with the main agenda on blockchain content streaming. The companies will team up to improve their technologies and communities, with the broad objective of establishing and facilitating decentralized app growth and speeding up strong approval for blockchain technology on the Ontology MainNet. Blockchain apps are not yet fully developed. The platforms…

Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation. At launch, Refereum’s Community Growth Engine’s customers include: Rupie Rupie…

A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…

Interview with Chrissie Jamieson, VP Marketing, MarkMonitor

"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset is the most effective way of achieving this."Tell us about your role at MarkMonitor and how you got here. What’s the most fascinating aspect of being a part of an analytics firm? Having worked for several other companies in a variety of marketing roles, I then joined MarkMonitor around 11 years ago to establish marketing in Europe. This saw me responsible for all aspects of strategy,…

TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet

Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data management, even as it continues to force marketing and advertising teams to count their ducks before attempting to coax customers and online visitors into sharing their private data. That's encouraging and marketing teams would eventually get a hang of staying within the GDPR boundaries. Anudit Vikram,  SVP of Audience Solutions at Dun and Bradstreet, spoke to us about the direct implications of GDPR…

AlphaNetworks Announces the Future of Media on the Blockchain with AI, Gamification, Tokens, Rewards, and Premium Content

AlphaNetworks Is Creating the First Global A.I. Powered Media Platform Combining Cable, OTT, and Online Video with Transparent Economics, Fair Creator Compensation, Proof of Engagement, and Rewarding Viewer, Content Owner, and Advertiser Experiences AlphaNetworks announced its video infrastructure powered by artificial intelligence (AI) and blockchain for the new era of media. The company’s digital framework provides creators, media companies and advertisers with applications for better video monetization, management and…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

Artos and Aigo.ai Announce Partnership to Marry Blockchain and AI

Aigo's Advanced AI Personal Assistant Brings a Custom User Experience to Blockchain Ticketing Solutions From Artos Aigo.ai and Artos.io  announced a strategic relationship combining AI and blockchain technologies to integrate Aigo's voice assistant capabilities into Artos's ticket wallet service, which can be integrated into existing ticketing software or provided to clients as a white label app. While users are within the ticket wallet, Aigo will be able to assist by offering personalized recommendations for events…

Conquering Data Veracity and Privacy Concerns with Blockchain Technology

Transparency – this one word has given rise to multiple concerns for brands who are simply looking to develop and launch campaigns that resonate with consumers. Brands need to be more clear with consumers about utilization of data for a greater customer experience but transparency also helps to ensure data veracity surrounding campaign reach and spend,  which helps mitigate ad fraud. To overcome data transparency and veracity concerns, brands are taking a new approach to digital marketing by leveraging incentivized social…

XCHNG Brings New OnXCHNG Partners On Board To Transform The Digital Ad Ecosystem

Blockchain Protocol Adds Expert Industry Advisors Robert LePlae and Jonathan Lee Kochava Labs SEZC (Kochava), a research and development subsidiary of Kochava Inc., announces new strategic partners to OnXCHNG, the partnership program for the industry's open source blockchain framework for the digital advertising ecosystem, XCHNG. New OnXCHNG partners include supply-side network StormX Inc. (maker of the Storm app and Storm Token); exchange and mediation companies Yield Nexus, and Gamned; payment provider Qwil; data…

DLive, the World’s Largest Streaming Platform on Blockchain, Launches on Android

Six Months After Launching, DLive Hits 500,000 MAU and $2.6 Million Worth of Crypto Shared DLive, the world's first and largest streaming platform on blockchain, announced that it's launching on Android and is available for download on Google Play and on the company's website. The platform, which launched six months ago, has an active community of over 500,000 monthly active users who have paid a combined $2.6 million in crypto to creators in the form of upvotes, gifts, and donations since launching. DLive is a…

CoinX Is Coming – The First Blockchain For Consumption Promotion Network

Information Flow Between Physical Shops Is Restrictive and Most of the Merchants Do Not Orient Their Strategy According to the Customer’s Perspective After experiencing an explosive growth in e-commerce, the global consumer market has reached somewhat of a bottleneck, as more and more people are returning to a traditional brick-and-mortar shop. In addition to physical shops being able to provide better consumer experiences, the potential volume of sales is also undoubtedly huge. However, information flow between physical…

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising

Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave and Townsquare Media, Inc have agreed to join forces in order to re-engage users who use ad-blocking. The partnership involves combining Brave’s futuristic browser and Townsquare Media Inc’s music and entertainment portfolio. Brave’s browser capabilities include privacy innovation and a Blockchain based digital advertising platform which allows Townsquare to…

Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem

Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, and IBM iX, one of the world's largest digital agencies and global business design partners, today announced the launch of a blockchain consortium for the digital media supply chain. Bringing together some of the world's largest advertisers, agencies and publishers, including Kellogg, Kimberly-Clark, Pfizer, Unilever and IBM Watson…

Bustling Tech Innovation Continues at CES Asia 2018 Day Two

Ground-Breaking Products Recognized and Global Visionaries Unite at Asia’s Premier Tech Event The bustling tech innovation continues on day two of CES Asia 2018. Leaders like Alibaba AI Labs, Lenovo, Horizon Robotics, Volcanics Venture, Baidu Capital and TouchPal took the CES Asia keynote stage to share visions and announce innovative tech products. CES Asia 2018, Asia’s premier technology event, runs through June 15 in Shanghai, China. Miffy Chen, head of Alibaba AI Labs, kicked off day two by announcing TMall Genie…