Browsing Tag

Bonnie Crater

Top 3 Signs Your Martech Stack Isn’t Working, and What You Should Do About It!

Marketers are incredibly busy people — especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives. As a marketer, you need all the help you can get to manage the customer lifecycle effectively. That’s why it’s so important to make sure your martech stack is working as hard as it can for you. Do you have visibility into all stages of the sales and marketing…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

Full Circle Insights Ready to Deliver Next-Generation User Experience

As Ecosystem Evolves, Full Circle Insights Provides Updated Functionality to Maximize User Value Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that its product suite is ready to deliver a next-generation user experience inside the new platform released by the world's most popular CRM solution. As the ecosystem evolves, Full Circle is committed to updating its functionality to deliver expanded product features, ensuring that customers receive maximum…

Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel

Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, launched Digital Source Tracker, an easy-to-use platform that helps marketers measure digital marketing performance above the funnel. Digital Source Tracker identifies the first step of the customer journey, associating anonymous early clicks with a specific conversion path. That means marketers can extend their multi-touch attribution measurements…

Full Circle Insights Launches Jumpstart Program to Recommend Implementations That Generate ROI More Quickly

Program Applies Lessons Learned from Hundreds of Client Interactions to Accelerate Results from Customers' New Funnel Management Strategies Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the rollout of Jumpstart, a new program designed to help customers get a fast start on implementing advanced funnel management strategies, so they can generate returns on marketing investments more quickly. The program applies lessons learned from hundreds of client…