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Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel

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Easy-To-Use Solution Provides Full Access to Complete Customer Journey

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, launched Digital Source Tracker, an easy-to-use platform that helps marketers measure digital marketing performance above the funnel. Digital Source Tracker identifies the first step of the customer journey, associating anonymous early clicks with a specific conversion path. That means marketers can extend their multi-touch attribution measurements to digital campaigns and organic traffic, a much-needed function that marketers requested.

“Marketers are consistently being asked to provide a complete view of marketing performance, including activities that take place before customers enter the sales and marketing funnel,” said Bonnie Crater, Full Circle Insights president and CEO. “Digital Source Tracker allows for tracking of anonymous clicks, which – when added to our current suite of integrated products that provides data on funnel activities completes the puzzle for marketers, helping to identify and report ROI on all marketing activities, including digital efforts.”

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Digital Source Tracker is the latest addition to the Full Circle Insights marketing performance management product suite, which includes:

  • Full Circle Response Management, which helps marketers track every lead the entire way through the sales and marketing funnel.
  • Full Circle Campaign Attribution, which provides customizable, multi-touch attribution models and comprehensive attribution metrics across all CRM data.
  • Full Circle Matchmaker, which bridges the gap from leads to accounts, assigns leads to owners and targets accounts within a flexible framework that adds account context to leads.

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“Digital Source Tracker allows us to track the revenue impact of our digital campaigns. We’re now able to track on a more granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities,” said Evan Little, Director of Growth Marketing at League. “This gives us a more complete picture of the buyer’s journey and will shed light on programs that are not getting their due credit in our attribution models.”

Full Circle Insights solutions bridge the divide between data and insights and make the connection between pipeline and revenue transparent. By providing data on digital activity associated with customer conversions, Full Circle Insights extends user campaign attribution and funnel metrics reports to optimize digital campaigns.

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