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Bot Fraud: Financial Services Count the Cost

The tech world moves fast. As new platforms are developed and users migrate, one troubling constant has emerged: fraudsters keep following the money. No surprise then, that financial services apps are firmly in those criminal crosshairs. The sector is booming, with 115.6 million people banking on mobile at least once a month across the US. As usage rates grow, so too do the risks for the sector, and apps coming under increasing threat from automated bots. A report from ThreatMetrix reveals that companies fell victim to 3…

IPsoft Introduces the World’s First Marketplace for Digital Employees: DigitalWorkforce.ai

Businesses Can Now Hire Cloud-Sourced, AI-Powered Digital Workers to Build a Hybrid Workforce for Better Enterprise Scale, Productivity and Efficiency. First Job Role Available Is It Service Desk Engineer IPsoft, the largest independent leader in enterprise AI, today announced the launch of the first marketplace for Digital Employees that can collaborate with human colleagues and catalyze the creation of the hybrid workplace for businesses. The first-of-its-kind hybrid workforce platform will enable businesses to cloud…

The Reality of Data Bias and How to Make the Most of It

Artificial Intelligence (AI) is chock full of bias. We see it everywhere from bots to recommendation engines. We find bias in website analytics and CRM data. Even AI platforms including Google and Amazon, have been challenged with data bias. It’s practically inescapable. Marketers see AI as the future of consumer engagement for brands. Yet, it’s easy to understand why a brand would be hesitant to risk building consumer-facing AI when consumers are increasingly cognizant of the dangers of data bias. Given that the data…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…

Helpshift Performance Index: What Customer Service High Performers Do Differently

Digital Customer Service Company Announces Benchmarking Report Alongside Automation Bots Product Launch New proprietary internal data has been released by Helpshift, the company revolutionizing the customer service industry through its intelligent and asynchronous digital messaging platform. The second installment of the semi-annual Helpshift Performance Index Benchmarking Report used the anonymized, aggregated internal data of roughly 8 million customer tickets from the company’s gaming, retail, finance and technology…

AI-Powered Conversation Bots Empower CMOs to Prove ROI

Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped for the first time since 2009. Meanwhile, digital advertising shot up by double digits. As more consumers (especially millennials and the up-and-coming Generation Z) continue to cut the cord, television ad spending will become less and less relevant. Instead, digital ads will drive more sales in a measurable way. Not all digital advertising is created equal, though, especially in B2B circles.…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Nuance Continues to Lead in Delivering Matured AI-Powered Enterprise Intelligent Assistants

New Report Helps Those Organizations Understand What Criteria They Should Consider When Evaluating Prospective Enterprise Intelligent Assistants Solutions  Nuance, a leader in conversational AI innovation, announced it has been awarded the highest combined rating of Intelligent Assistant (IA) and bot vendors for the second consecutive year in Opus Research’s "Decision Makers' Guide to Enterprise Intelligent Assistants.” Read More: TomTom Mapping Data to Power End-to-End Analytics Platform Opus Research on Enterprise…

Seth Blank Appointed Co-Chair of Key Messaging Group’s Collaboration Committee

Valimail's Director of Industry, Seth Blank, Initiatives Brings Years of Experience and Dedication to Collaborative Solutions to Industry Group Valimail, the world's only provider of fully automated email authentication, announced that the company's director of industry initiatives, Seth Blank, has been named co-chair of the M3AAWG Collaboration Committee. M3AAWG is the Messaging, Malware and Mobile Anti-Abuse Working Group, a technology-neutral, non-political working body founded in 2004 to focus on operational issues…

TechBytes with Patrick Boch, Director Product Marketing, Virtual Forge

Patrick Boch Director Product Marketing, Virtual Forge GDPR, Customer Experiences, and Inbound Marketing strategies -- they remain the hot topics for global marketing and sales teams. How do big companies stay on top of their game in the post-GDPR era, and what makes the B2B tech-ecosystem so dynamic -- to get an insider's view on these issues, we spoke to Patrick Boch, Director Product Marketing at Virtual Forge.Tell us about your role at Virtual Forge and the team and technology that you handle. Originally I was…

TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA

Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded with smarter advertising analytics platforms reporting them in time. With the adtech evolution, ad fraud also continues to change in form. To better understand ad fraud analytics and the other major threats to video, display, and other ad publishing companies, we spoke to Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA.Tell us about your role at dexiMedia and the…

EnCirca and Pandorabots Partner to Provide .BOT Domains and Bot Development

Trademark Owners Can Leverage Registration Promos and Bot Kits at INTA EnCirca and Pandorabots announced a new service for brand owners to help them develop artificially intelligent conversational bots using the new .BOT top-level-domain from Amazon Registry. The announcement occurred at the 140th Annual Meeting of the International Trademark Association (INTA) being held this week in Seattle, Washington and attended by over 10,000 trademark lawyers from 150 countries. .BOT is designed to be more than just another…

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Maureen Polo,  SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics platform come into the picture and try to prove their worth. To better understand how Influencer Marketing platforms influence social media buying behaviors and the idea behind the latest report, titled "Influence by the Numbers’, we spoke to Maureen Polo, SVP, FullScreeen. Tell us about your role at Fullscreen and the team and technology that you handle. I am Senior Vice…

TechBytes with Ari Saposh, VP, Data, oneAudience

Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every second, there are millions of mobile moments occurring across the globe, that could be a potential insight into a customer's (or segments) purchasing behavior, demographics, emotion, and even influencer capabilities. To better understand the dynamic state of mobile audience intelligence, we spoke to Ari Saposh, VP, Data,  oneAudience. Tell us about your role at one…

TechBytes with Flint Barrow, Chief Technology Officer, Qutee

Flint Barrow Chief Technology Officer, Qutee Qutee is branded as an intelligent discussion-platform bringing data democracy to digital communities. Though similar to Reddit, Qutee offers data analytics that can be trusted by marketers to drive their social media and influencer marketing campaigns. To better understand the core tenets of Qutee’s content management and how publishers could benefit from the marketing technologies, we spoke to the Chief Technology Officer, Flint Barrow. Tell us about your role…

The Flow Bot Builder: An Uncompromising Approach To Bot Building

With the ubiquity of mobile devices consumers want to be able to reach business anytime, anywhere. Also, they don't want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams. This requires businesses to have the…

Super-Shopper Chat Bots Poised To Disrupt E-Commerce

Bots and AI are disrupting virtually every industry vertical. One of the most impacted will be ecommerce. As bots do the shopping for humans, many old assumptions will crumble leaving massive disruption in its wake. The current ecommerce industry is built around the assumption of the inefficient human shopper. Humans have limited memory and compute capacity. Humans are creatures of habit, favor the familiar and value convenience. Therefore, ecommerce businesses that are well known brands, that capture and retain credit…

Three scenarios for marketing with the Internet of Things

I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT itself can’t even be considered futuristic anymore. It’s here now. In fact, it’s become so big that this year’s Consumer Electronics Show (CES) in Las Vegas dedicated a whole track to it. In December, too, the Interactive Advertising Bureau (IAB) released a consumer study that showed that close to…