Artificial Intelligence (AI) is chock full of bias. We see it everywhere from bots to recommendation engines. We find bias …
In-App Advertising Fraud: The Biggest Threats to Advertisers
In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading …
Helpshift Performance Index: What Customer Service High Performers Do Differently
Digital Customer Service Company Announces Benchmarking Report Alongside Automation Bots Product Launch New proprietary internal data has been released by Helpshift, …
AI-Powered Conversation Bots Empower CMOs to Prove ROI
Marketers know by now that television, like most non-digital channels, is fading fast. In 2017, American TV ad spend dropped …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
Nuance Continues to Lead in Delivering Matured AI-Powered Enterprise Intelligent Assistants
New Report Helps Those Organizations Understand What Criteria They Should Consider When Evaluating Prospective Enterprise Intelligent Assistants Solutions Nuance, a leader …
Seth Blank Appointed Co-Chair of Key Messaging Group’s Collaboration Committee
Valimail’s Director of Industry, Seth Blank, Initiatives Brings Years of Experience and Dedication to Collaborative Solutions to Industry Group Valimail, the …
TechBytes with Patrick Boch, Director Product Marketing, Virtual Forge
Patrick Boch Director Product Marketing, Virtual Forge GDPR, Customer Experiences, and Inbound Marketing strategies -- they remain the hot topics …
TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA
Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded …
EnCirca and Pandorabots Partner to Provide .BOT Domains and Bot Development
Trademark Owners Can Leverage Registration Promos and Bot Kits at INTA EnCirca and Pandorabots announced a new service for brand …
TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen
Maureen Polo, SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics …
TechBytes with Ari Saposh, VP, Data, oneAudience
Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every …
TechBytes with Flint Barrow, Chief Technology Officer, Qutee
Flint Barrow Chief Technology Officer, Qutee Qutee is branded as an intelligent discussion-platform bringing data democracy to digital communities. Though …
The Flow Bot Builder: An Uncompromising Approach To Bot Building
With the ubiquity of mobile devices consumers want to be able to reach business anytime, anywhere. Also, they don’t want …
Super-Shopper Chat Bots Poised To Disrupt E-Commerce
Bots and AI are disrupting virtually every industry vertical. One of the most impacted will be ecommerce. As bots do …
Three scenarios for marketing with the Internet of Things
I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think …